At Intersolar San Diego, Sean meets again with Eric Holvik of EnergySage (which was acquired by Schneider Electric) about the shifting U.S. residential solar market. Holvik says residential solar is projected to contract by about 30% this year and notes the customer-owned residential tax credit has expired, swinging the market toward 80–90% third-party ownership after a recent 50/50 owned-versus-leased split. They discuss how rising utility rates, time-of-use pricing, batteries, and virtual power plants may create new value even as net metering and policy changes pressure demand. Holvik argues the industry harms itself through misleading sales tactics, especially the “red line” commission model that inflates prices and contributes to installer failures and explains how Energy Sage improves consumer choice and pricing transparency, typically saving customers about 20%.