Ponderings from the Perch

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy.

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known for leading with value and always being helpful, brings over two decades of digital content marketing experience to the table. As the co-founder of Orbit Media, a web design company in Chicago, he's been at the forefront of content marketing and SEO trends, making him the perfect guest to shed light on this timely topic.

Crestodina delves into AI's strengths and limitations in content creation. He explores the importance of human creativity in crafting compelling content and explains how AI can be leveraged effectively in the content auditing process. Crestodina discusses using AI as a tool to enhance human-created content rather than as a replacement for human expertise, a crucial consideration for any content marketing agency.

"AI can offer an interesting perspective," Crestodina notes, "but if you don't give it the right persona first, what it gives you back is very watered down, generic, and undifferentiated. I joke that AI might as well stand for Average Information."

They also discuss the future of SEO and content marketing in an AI-driven world. Crestodina offers practical advice on how marketers can adapt their marketing strategy to incorporate AI tools effectively while maintaining the human touch that makes content resonate with audiences. Listeners will gain valuable insights into balancing technological advancements with tried-and-true marketing principles, including how to conduct thorough marketing analysis to inform their AI-enhanced content strategies.

Sponsors:

Get your research done anywhere around the world quickly and efficiently with Gazelle Global! 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! 

Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. 

Get ready for another amazing Insights Marketing Day!

It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.

This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.

Visit https://insightsmarketingday.com/ and get your tickets today!

Is project management the secret sauce to organizational triumph?

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experienced project management professional for companies like Apple, Amazon and Hasbro, has a diverse background that includes launching products, creating retail spaces, implementing data systems, and managing employee onboarding processes. She touches on TrueSense Marketing's unique approach to serving non-profit clients and enhancing their missions through targeted marketing strategies,including content marketing strategy and digital marketing strategy.

Campea emphasizes that a project manager's primary responsibility is to pave the way for team success, often going unnoticed when things run smoothly but bearing the brunt of criticism when issues arise. Using a sports analogy, she compares the unsung heroes of business to the unsung heroes of football - the linemen, who are only noticed when a holding penalty is called. 

"Now, the value realization [that comes] back to your organization,” Campea explains. “Is really understanding the connectivity between what you do on a day-to-day, and how that ladders up the overarching organization's goals."

McKinney and Campea also discuss time management strategies for busy professionals, the balance between ambition and realism in the workplace, and the role of AI as a complement to human skills rather than a job threat, exploring some of the best marketing strategies for businesses today, including podcast marketing strategies. 

Sponsors:

Get your research done anywhere around the world quickly and efficiently with Gazelle Global! 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! 

Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. 

Get ready for another amazing Insights Marketing Day!

It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.

This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.

Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

Can unity be a meaningful and quantifiable statistic in business? 

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corporate world. 

Bryan, a seasoned business and marketing strategy consultant with 30 years of international experience, discusses how these concepts translate into tangible business outcomes, examining the shift from mere tolerance to active unity in cross-cultural teams that actually enables positive change and measurable growth in organizations worldwide. 

Bryan and McKinney then examine the nuances of cultural anthropology in business settings, discussing how understanding and leveraging diverse perspectives can lead to innovation and improved performance. They address the challenges of implementing DEIU strategies in a globalized business environment and offer advice for leaders seeking to foster unity within their organizations, providing insights for effective marketing strategy, talent development and change management. 

They discuss the practice of Diversity, Equity and Belonging (DEIB) which is commonly found in this space. They discuss where it misses the mark and why unity is a better goal. "Belonging is a feeling," Bryan explains. "But unity is not a feeling, but rather an action." She knows from experience as she has lead senior leaders through vision and strategy work, management training through people leaders empowerment trainings, and many other programs to help leaders and teams come together across lines of difference. This is the core of the work at The Kaleidoscope Group. 

The pair also discuss the ideal B2B buyer personas for DEIU initiatives, and how often the positive business impact of solid DEIU work is communicated, exploring the use of Key Performance Indicators (KPIs) to measure Return on Investment (ROI) in DEIU efforts. While building an accepting and positive culture has many positive outcomes, they specifically discuss the increased production and buy-in for goals and how this contributes to increased likelihood of accomplishing business goals. 

Sponsors:

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Get ready for another amazing Insights Marketing Day!

It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.

This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.

Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. 

This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where!

But first, check out my latest boutique hotel find from my last night in The Big Apple! 

The conference itself was full of discussions on AI and data quality, and I'm still energized by the constant conversations and new connections I made. One of the highlights was co-sponsoring a private dinner with Adam Weinstein of Full Circle Research and Bernie Malinoff of Element54, which brought together an amazing group of industry professionals. There was also room for standout expressions, like Roddy Knowles of dtect sporting a shirt with a bold message against data fraud. 

Throughout the conference, I talked to various industry professionals who shared insights on market research trends and data analysis innovations with me, and we recorded said insights just for you! If any individual or their work interests you, please reach out to them! Their LinkedIn profiles will be included below. But if you do connect, let them know that Little Bird Marketing sent you their way.

In order of appearance: Sarah Kotva of Fieldwork; Gram Bowsher of Nailbiter; Daniel Cunhill of Blendi & respondi; Marc Macelliao of Rival Technologies; Haley Brown of MyTake; Jill Kushner Bishop of Multilingual Connections; Kayte Hamilton of The Social Question; Zachary Grashow of Quest Mindshare; Kristian Alomá of Threadline; Rajat Sahni of High Beam Global; Tim Lawton of SightX; Rajiv Kokane of Divergent Insights; Tasneem Dalal of MMR; Trip Kucera of CanvsAI; Vicky Shabi. of Market Expertise; and finally, Corey Zinser and Ethel Klein of Behaviorally. Again, if you decide to reach out to anyone on this list, let them know Little Bird Marketing sent you, maybe even linking this podcast!

Sponsors:

I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Get ready for another amazing Insights Marketing Day!

It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.

This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.

Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

Data informs… but human judgment decides. 

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research.

Frank, who brings 25 years of frontline experience from American Express and Microsoft, discusses his recent move to PSB Insights, a 40-year-old research-based consultancy with offices in DC, Seattle, and London, transitioning from the client side to a consultancy role in the field of market research. He stresses the importance of framing problems correctly before diving into data analysis, which is crucial for gathering meaningful insights from both audiences and competitors; a key framework for which he calls IWIC (I Wish I Knew), which aims to shift discussions from data-driven to strategic by asking stakeholders what information they truly need to make confident decisions.

The two discuss Frank's two books on the subject, Drinking From the Fire Hose, and Decisions Over Decimals; the latter of which, highlighting its relevance in today's data-driven decision-making landscape, has been featured in Malcolm Gladwell and Dan Pink's Next Big Idea Club. His books emphasize the importance of balancing intuition and information in both the market research and strategy processes.

"If you are concerned that your role is going to be commoditized because of these new technologies,” Frank explains. “What [AI] is not delivering yet is [your own] judgment."

McKinney and Frank also discuss his role as co-director of Columbia Business School's Leading in a Data-Driven World program. This initiative focuses on developing quantitative intuition, teaching professionals how to make smarter, more informed decisions without necessarily needing advanced mathematical skills. 

That and much, much more!

Sponsors:

Get ready for another amazing Insights Marketing Day!

It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.

This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.

Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

Get your research done anywhere around the world quickly and efficiently with Gazelle Global! 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! 

Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. 

Hey y’all, Priscilla McKinney here!

This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind.

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies for growth, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. (LINK to purchase).

“Collaboration is not about losing the hierarchy,” I explain. “It's about seeing it for what it is now, not importing unnecessary value.”

We also discuss LBM’s SOAR™ system, which provides businesses a framework for effective marketing that moves beyond reactivity to thoughtful, strategic action.

Please enjoy this special episode, and try to have as much fun as I had (no small task). 

Sponsors:

Get ready for another amazing Insights Marketing Day!

It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.

This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.

Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

Get your research done anywhere around the world quickly and efficiently with Gazelle Global! 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! 

Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. 

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights.

A major topic of discussion is synthetic data in market research, with data quality remaining a crucial concern for obtaining reliable consumer insights. In fact it emerged as one of the top 12 trends mentioned by Insight 250 CEO, and Behaviorally Group President, Crispin Beale, the latter likening it to plastic pollution in oceans and emphasizing the need for industry-wide standards. "We have to move very quickly right now as an industry to create standards that we will all adhere to,” Beale warns. “Or we're going to end up with a big blob of synthetic data in the data ocean.”

Priscilla had to run down Mark Earls from HERD at the event because of his presentation on the concept of time and how we have enslaved our lives to chronology. THIS WAS FASCINATING. Interested? Listen into Priscilla's thoughts on it and reach out to Mark to follow his very interesting LinkedIn feed. 

We always love seeing data quality expert and dtect VP, Roddy Knowles. As an advocate for preventing poor data from entering surveys initially, rather than focusing on cleaning data after collection he continues to challenge the industry to think about the data quality problem differently, aiming to save time and resources while improving overall data quality, which is essential for generating valuable business insights. 

Have you met Izzy Pugh? Priscilla had never heard of G=mc2. Well, you should take a look! She brought the head of insights for...wait for it...ice cream from Unilever and an insights lead from Pandora to share what they discovered on the visual exploration for each brand. It was a fascinating presentation and the visuals were stunning! 

Another amazing firm that brought a client in tow included Amishi Takalkar from Nailbiter. She brought Yasmine Yehiaand Amy Gosslein from Mondelez to talk about how they solved a serious packaging challenge for their Oreo brand.

She heard interesting information about where the industry is in hosting surveys in VR. 

Priscilla and Stephanie always love seeing Tasneem Dalal and giving her kudos for her great efforts at connecting in this industry. We all know and support each other through Women in Research and it was fun to try the products as they presented with someone from Jade and Joy. 

Scott Worhtge from Quest Mindshare gave Priscilla a good update on what is going on with global sample procurement. More specifically, while they provide genpop respondents, they also specialize in B2B and healthcare recruiting for highly committed sample panels.

We were lucky to catch a co-presentation of a project with Kristian Alomá, PhD of Threadline and Jill Bishop, PhD of Multilingual Connections at IIEX NA in Austin just a few months ago. They shared so many personal and professional experiences around the art of emotional storytelling in multilingual research.

The event was not complete without a fun moment to celebrate the recognition of Belinda Brown, CMO of Gazelle Global as one of the Greenbook Future's List Winner. It was amazing to hear her thoughts about what makes a powerful brand and her challenge to us all to be bold in marketing. 

Tune in to this insightful episode to stay ahead of the curve and gain a deeper understanding of the challenges market research landscape.

SPONSORS:

Join Fieldwork and the insights industry on Tuesday, July 9th, for Global Focus Group Day! Use hashtags #GlobalFocusGroupDay and #FaceToFaceMRX. Sign up at http://fieldwork.com/global-focus-group-day

Get ready for Insights Marketing Day! Learn from proven authorities in digital marketing about controlling your marketing funnel. Visit littlebirdmarketing.com/insights-marketing-day for tickets.

This episode ain’t a swim in the kiddy pool.

On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. 

As the co-founder and President of Zappi, an agile market research platform built to empower creators globally with smart, quick, and actionable data to inspire, optimize, and validate their ideas, Barry shares lead generation tips and intimate insights on the importance of customer and people-centric methods, emphasizing the significance of making genuine, human connections with all types of people, regardless of their position within a company. He also discusses the role of GenAI for both marketing automation and in today’s market research and its ability to deliver actionable results.  

“How can we give people tangible advice [today],” Barry asks “[so we can] make their jobs better tomorrow?”

McKinney and Barry also highlight the missteps in market research, pointing out how businesses can either miss out on, or flat out ignore, the massive shift towards AI, as well as focusing solely on results and not relationships. Either extreme is a recipe for disaster in today’s business landscape that requires data-driven insights for smart marketing. 

SPONSORS:

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

But don’t let the learning stop there!

Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring.

Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail!

So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for underrepresented communities. 

Data Larks is a pioneering consultancy dedicated to diverse data storytelling and analysis. Hunter, with over 20 years of experience in cultural studies, shares her insights on both the benefits and overall importance of inclusive persona profiles, the pitfalls of traditional and subsequently outdated market research methods, and the intersection of market research and marketing in today's diverse landscape.

“We need to be able to pull all of [these differences] together and learn to collaborate,” Hunter explains. “To be able to deliver incredible insights that our clients can act on.”

Hunter and McKinney also discuss the transition of diverse data analysis from academia to business, the struggles of today’s researchers and, most importantly, where Data Larks comes into play, providing detailed examples and tips for both communicating with, and marketing to diverse personas. That and much, much more!

SPONSORS:

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

But don’t stop there!

Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring.

Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail!

So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!

Uncover the hidden heroes behind billion-dollar business decisions.

On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th!

"This day is all about recognizing the heroes of market research,” Suzuki explians. “It's a day to honor the power of face-to-face interactions and the ‘A-ha’ moments they bring."

Suzuki shares her eight-year journey with Fieldwork, offering listeners a behind-the-scenes look at the company's dedication to high-quality participant recruitment and hosting facilities for in-person market research. 

McKinney and Suzuki also discuss the challenges faced by the industry during the COVID-19 pandemic and how Fieldwork's adaptability and client-centered approach helped navigate these turbulent times. Well past this history, the Fieldwork team continues to support brands, organizations and market research firms as they work to get closer to the consumer to co-create better experiences, policies, products, advertisements and more! 

Listen in and find out how you can celebrate with us all!

SPONSORS:

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

But don’t let the learning stop there!

Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring.

Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail!

So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!