Ponderings from the Perch

Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.

Join Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great.

Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner.

Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable?

This episode of Ponderings from the Perch will assist you in getting your website in tip-top shape.

In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago. 

Listen in to an amazing Q&A panel on all things Marketing with:

Priscilla McKinney, host and CEO of Little Bird Marketing 

Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios

Jamin Brazil, Host of Happy Market Research Podcast

Emily Soccorsy, CEO and Co-Founder of Root + River

Enjoy!

InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change. 

You can find more from Katja Cahoon on Youtube

Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.

Ready to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona.

“Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best client.”

Eighty-two percent of companies that have a buyer persona come to market with a clear value proposition. If you want success, you’re going to have to do the work of ideal buyer personas.

Are you ready to put in the work to make your business the best it can be? If your answer is yes, this episode will help you get going on the right track.

Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.

In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.

In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry.

Find the evolving, interactive glossary of UX research terms here: 

UX Lexicon | Curiosity Tank