Ponderings from the Perch

As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research.

LinkedIn URL:

https://www.linkedin.com/in/davidpaull/

Resources:

Pragmatic Marketing Framework for https://lillianlabs.com/2021/01/29/market-research-with-pragmatic-marketing/

https://littlebirdmarketing.com/buyer-personas/

https://info.littlebirdmarketing.com/ideal-client-personas

Error alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses make on their website most frequently. When your website is confusing or outdated it creates a domino effect which ultimately costs you time and money. These tip help guide you to a website which works with you and not against you. For more website tricks check out our Blog 8 Steps You Forgot When Optimizing Your Web Pages.

Test Your Website Load Speed: https://developers.google.com/speed/pagespeed/insights/

Errol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of leadership. Owner of Leader 193 and author of The Process, Art, and Science of Leadership, Errol pulls his experience on the battlefield to the boardroom and beyond. He discusses what he considers the main pillars of leadership with Little Bird Marketing’s Mama Bird, Priscilla McKinney, and how individuals can implement them in any area in their life. With his process for taking on leadership, whether in the office or at home, it’s MISSION ACCOMPLISHED.

Reach out to Errol Doebler on Linkedin

Website: leader193.com

Order Errol Doebler's Book - The Process, Art, and Science of Leadership

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further

than Insights Marketing Day which brought together over 150 market research community

members for collaboration and learning. This combined effort involved many companies,

including three that went the extra mile in support of the event. Industry leaders Anne Brown

of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research

Solutions continuously step up to the plate with time and resources to push market research

forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s

Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and

what it means to them to, “put your money where your mouth is.”

Podcast Guests:

Kristin Luck, CEO and Founder of Scalehouse

Founder of Women in Research (WIRe)

https://www.linkedin.com/in/kristinluck/

Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. They

also provide investing banking services.

Anne Brown, CEO Gazelle Global Research

https://www.linkedin.com/in/anne-brown-6b80aa9/

Gazelle Global Research is a Market Research hub operating globally in all aspects of data

collection for over 25 years.

Brian Peterson, Digital Marketing Director / Producer of Intellicast at EMI Research Solutions

https://www.linkedin.com/in/brian-peterson-923ba41b/

EMI Research Solutions is an online sample and MR consultancy. They provide an unbiased

sample landscape and a blended panel for the best representative data.

Show Links:

Brian Peterson reference to The Sample Landscape

https://emi-rs.com/the-sample-landscape/

Insights Accelerator Checklist from Gazelle Global: https://info.gazelleglobal.com/the-global-

research-operations-checklist

Kristin's blog: https://blog.scalehouse.consulting/

Women in Research: https://www.womeninresearch.org/

These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others.

417 Magazine Panel Members

Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing

https://www.linkedin.com/in/priscillamckinney/

Michelle Billionis, Owner, Co-Owner Coffee Ethic, The Cherry Picker Package + Fare

https://www.linkedin.com/in/michelle-billionis-042aa375/

Stephanie O'Connor, Vice President - Chief Information and People Officer at City Utilities

https://www.linkedin.com/in/stephanie-o-connor-4b07493/

Carrie Richardson, Executive Director of Leadership Springfield

https://www.linkedin.com/in/carrie-richardson/

Melody Savley, Co-owner and Chief Pharmacy Officer of Alps Pharmacy

https://www.linkedin.com/in/melody-savley-83713468/

Logan Aguirre, Publisher at 417 Magazine

https://www.linkedin.com/in/logan-aguirre-b1587570/

In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them.

Little Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy organizations and how transitioning into a new position during COVID allowed her to determine what her focus would be moving into the future.

About January Knoshnood

Accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. Unique ability to relate to and create collaborative relationships throughout the organization. Proud builder and developer of strong relationships throughout my career and professional life.

Twitter Username:

@januarysk

LinkedIn URL:

https://www.linkedin.com/in/januarykhoshnood/

In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselves and feel uncomfortable shining a light on their own accomplishments, especially on social media. Priscilla and Ashley share ideas to change your thinking about how you connect with other professionals on LinkedIn and how you can best acknowledge your own work while sharing in your success with others who influenced your career.

Connect with Priscilla on LinkedIn

Connect with Ashley on LinkedIn

Sponsors:

Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com. 

Carlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen many trends come and go. However, 2020 was a whole new level of change. Never before has everyone had to become their own technology experts.

In this episode, Momma Bird Priscilla McKinney and Carlos reflect on how communication has developed in the field of market research and beyond since last year. They discuss Fieldwork’s major adjustments and their effect on respondents, clients and even their internal team. But last year wasn’t all gloom and doom. Along with these challenges came amazing growth in Fieldworks current technological endeavors, such as Fieldwork Webwork and their online database.

But this shift has left people yearning for more, and Carlos knows exactly what is missing—the human connection.

Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth.

Julia has 16 years of experience working and learning in the industry – first on the client side for Gap and Crocs and more recently on the supplier side, which led her to 20|20.

Outside the office, you’ll find Julia spending time with her family, enjoying the Rocky Mountains and supporting the arts in Denver.

Julia Eisenberg LinkedIn :

www.linkedin.com/in/julia-eisenberg-b6640a7