Ponderings from the Perch

Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research.

Hold that thought for a second, though. 

FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s a really good time. SECOND, you must know that Keen as Mustard Marketing is to Insights Marketing Day UK as Little Bird Marketing is to Insights Marketing Day US. 

So to recap - Priscilla and Lucy both have badass superhero names, they’re both founders and presidents of content-driven marketing firms, and they both support Greenbook in the production of Insights Marketing Day. Consequently this podcast is reminiscent in a multivers-esque way of watching Captain America and Thor trade off Mjölnir and smash an army of bad guys. Okay. 

Listen to the whole thing to learn more about the balance between brand building and sales activation for B2B, the role of thought leadership in marketing and some superb BBC podcasts (Fortunately, and The Missing Crypto Queen). 

AND SERIOUSLY. GET YOUR TICKETS FOR IMD EUROPE.

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

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In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move beyond their obstacles. 

From the Lightning Round:

Steve’s fave podcast: How I Built This

Fave app: Our Pact (designed for parental controls, but Steve uses it to limit his own cell usage!)

Fave book: Traction by Gino Wickman

Fave blog: LinkedIn, for its curated blog aggregation services

From our sponsors:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London.

Check out the full episode to hear more! Also, get your freaking ticket to IMD London!

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

---

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular! 

In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite holiday tunes! It’s the gift that keeps giving, Clark!

This episode is sponsored by the Annual Market Research Podcast Award:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series. 

Little Bird Marketing President Priscilla McKinney, in addition to speaking at the event, also took time to interview a few fellow speakers, sponsors and attendees about their perspectives and takeaways. Those guests include Oscar Carlsson of Cint, Pravin Shekar of Outlier Marketing, Gracie Igaya of Kadence International, and Andrew Cannon of Global Research Business Network. Check out the episode to hear all the amazing highlights!

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

---

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: 

Brett Baker of TrustPoint

Christine Kane of Uplevel You

Kristin Luck of ScaleHouse

Listen to the episode to hear key takeaways Priscilla has gleaned from these mentors!

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests:

Ryan Baum, CEO at Wolvereye

Luke Cahill, Managing Principal at Real Insight

Julia Durgee, Artist and Consultant

Jeff Datillo, founder DIG (Datillo Insights Group)

Phiphi Gavalas, Senior Manager of Digital Engagement at Best Friends Animal Society

Derek Sawchuk, VP Sales at Maru/Matchbox

Dana Stanley, COO at GreenBook

Brandon Thompson, Senior Enterprise Sales Executive at Canvs

A word from our sponsor:

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!)

Multilingual Connections provides translation, transcription and multimedia localization in 75 different languages, provided by a team of 25 full-time staff members and hundreds of language specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava!

Rapidfire Session:

Fave podcast: Today Explained and The Daily

Fave app: Google Keep

Fave book: Traction by Gino Wickman

Fave blog: Scary Mommy

Check out the whole episode for further insights and recounts of infamous translation blunders!

A word from our sponsor:

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world.

At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled now. 

In this episode, Priscilla and Ashley LeBlanc get the straight scoop from fellow event speakers including:

Adrian Amrine - Lead Qualitative Researcher at Grubhub

Andy Storch - Talent Development Consultant, host of Talent Development Hotseat Podcast and The Andy Storch Show

Jennifer Reece - Global technology marketing expert at Microsoft

Katherine Ephlin - COO at Gongos

Maya Bourdeau - Founder and DEO at Attune LLC

Bonus: Check out an amazing blog by Julie Kurd, VP of Business Development at Chadwick Martin Bailey covering her takeaways from CRC!

A word from our sponsor:

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.)

Those three golden geese are:

What else? Oh, Leighton is in the booth too, providing all the Thomas the Tank Engine references you ever needed. What? You only need one? You're in luck!

OH YEAH! There's a giveaway too! Get your paws on a Rocketbook or maybe some sweet Beacons to jump-start your productivity!

A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!