Ponderings from the Perch

Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break.

Rachael and Priscilla discuss intentionality and incremental mindset changes, and they walk through a “Daily Pause” together.

Rachael’s new program, “Thrive, Lead and Succeed,” is a 9-month virtual group coaching program, designed to lead participants out of the overwhelm and place them on the road to thriving. Ponderings from the Perch listeners - this episode contains a special $500 course discount using the code: BIRD.

Check out the whole episode to learn more and take part in the Daily Pause!

If you want to hear more of what Rachael has to say, connect with her on Facebook, Instagram or Twitter.  And don't forget to check out her Pausecast!

ALSO - Check out our Ultimate Content Marketing Giveaway! Whether you're a wizened content marketing wizard, a total tenderfoot, or somewhere in the abyss between -  entering is easy and the prizes are phenomenal! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more!

So, summarily:

1. Listen to the podcast - PAUSE and breathe - feel amazing and informed.

2. Use that sweet discount on Rachael's "Thrive, Lead and Succeed" program.

3. Sign up for our awesome giveaway.

4. Give us some love on iTunes. It helps people find the show.

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below.

YOU: “Yes.”

...typing

LBM: So glad that you want to know more about chatbots!

...typing

LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers!

...typing

LBM: Do you like winning cool stuff?

YOU: "Yes."

...typing

LBM: Check out our Ultimate Content Marketing Giveaway. Whether you're a content marketing master, a total greenhorn, or somewhere between -  you need to enter!From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more!

YOU: I love this podcast so much, I'm going to subscribe, rate and review Ponderings from the Perch on iTunes.

...typing

LBM: We love you. 

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience. They also talk about SMART goals, brand-building, and mastering productivity during their jam-packed (fire-filled!) interview.

Check out all 2,000+ episodes of Entrepreneurs on Fire, and for those who are interested in learning more about how podcasting works, JLD has assembled a Free Podcast Course to help show the way.

Hey! Are you a content marketing master, a total greenhorn, or somewhere between?

Regardless of your answer, you NEED to enter our ULTIMATE CONTENT MARKETING GIVEAWAY! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level.

We've partnered with some of our favorite authors, thought leaders and brands to compile a gift set valued over $250.00!

____

Giveaway items:

- Little Bird Marketing tote bag

- Little Bird Marketing yeti tumbler

- Dynata insulated water bottle

- other Dynata travel swag (chapstick and hand sanitizer)

- netquest headphones

- P2Sample Wireless Charger

- P2Sample Travel Backpack

- AYTM leather journal and t-shirt (large)

- Effective Sales Enablement by Pam Didner and small gift pack

- Marketing Landmines by Karen Tibbals

- Social Selling by Tim Hughes and Matt Reynolds

- Brilliant Social Media by Adam Gray

- Content Chemistry by Andy Crestodina

Oh, and hey again! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes. 

Travel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram.

In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage industry.

Along the way, they also talk about travel, their favorite snack foods, and Andrew's favorite food cities - those include Myanmar, Israel, Melbourne, Toronto and New York City. Most importantly, they discuss their love of unconventional musical instruments - Priscilla's autoharp may not be quite as loud as Andrew's bagpipes, but the collective musical clout has effectively raised the bar for all future podcast guests.

Andrew's fave podcast:   

Masters of Scale podcast - Reid Hoffman

Andrew's fave book:

The E-Myth - Michael Gerber

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over.

Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights.

In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Keep Austin Weird, Priscilla and the Little Bird crew attended amazing lectures, hit the pavement for Bird on the Street podcast interviews, and critically evaluated every scenario so that they could bestow upon four lone stars the (completely fictional) Little Bird Awards.

Those sessions herein are compiled for your listening pleasure. Tune in to hear from IIeX staff, attendees and presenters. Including:Colleen Kennedy - Director of Marketing at GreenBookSasha McCune - Director at Conifer ResearchTim Lawton - Co-founder at SightX Jackie Anderson - Growth Strategist at ScaleHouseMark Macellaio - Vice President of Sales at FuelCycleShelly Bouren - Research Manager with the Detroit Pistons Anne Brown - CEO of Gazelle Global Research ServicesEmma Borochoff - Marketing Director at Remesh Inc.Other important links:IMD - https://www.insights-marketing.org/Scott Andrew James, Typewriter Poet https://www.scottandrewjames.com/WIRe - https://www.womeninresearch.org/Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing.

Put them together, and what do you get? This episode of Ponderings from the Perch!

Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world!

They discuss a wide array of topics including:

• Employee buy-in, and the importance of making a positive impact

• Growth of the non-need based wig industry

• The important role that content plays in creating value for customers

• How power of invested influencers who love to share

• How to facilitate the best feedback from customers, and use it to shape the future

They also talk about the magical powers of wigs, meeting Raquel Welch, and making awesome videos. Check out the whole episode, and be sure to follow wigs.com on Instagram, Twitter and Facebook!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

Q: What’s the one thing that Andy Crestodina wants you to get better at?

A: Specificity!

Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine!

In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement. They also talk about the nuts and bolts of content creation, including books, blogs, and podcasts, wherein Andy shares a brilliant checklist for improving headlines.

Later, Colton Harrington goes full-on Reading Rainbow, offering his thoughts on Andy’s book, Content Chemistry (take a look, it’s in a book!). Also, keep your peepers over the next month, because we will be launching a new giveaway that includes a copy of Andy’s book. 

As mentioned in the episode, here's the list of Andy's favorite: Podcast - Experts On The Wire - “The best SEO podcast in the game.”App - Google Photos - “It organizes everything!”Book - Marketing Rebellion by Mark Schaefer - “Direct, accurate, true.”Blog - Enchanting Marketing by Henneke Duistermaat

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago.

In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day.

Per usual, the two give out a few awards for their favorite giveaway item, best shoes and the coveted, Quirk’s Spirit Award. 

The two attended the conference well-prepared with recorder in hand. Listen in as Priscilla and Ashley interview attendees, staff and presenters of Quirk’s Chicago 2019. Guests include: Katie Kulp - Quirk's MediaZoe Dowling - Focus Vision Sanjay Vrudhula - Recon MRTina Gaffney - RealeyesMichael Kissen - Fuel CycleRiley Maynard - DapresyKevin Mahler - Schmidt Market ResearchJustin Blomgren - 20|20 ResearchJim Jacobs - Focus InsiteJill Bishop - Multilingual ConnectionsJignesh Shah - RybbonLeann Donovan - KNow ResearchGarrett Gil de Rubio - P2SampleCheryl Jordan-Aguilera  - Pop ResearchAmit Choudhary - Jasper Colin ResearchBenjamin Rietti -  E-Tabs Aaron Frey - Insight Strategy GroupLastly, we want to say a BIG thank you to WIRe for hosting an amazing opening night reception. Thank you to event sponsor’s Focus Forward, Multilingual Connections, ULTA Research Services and Globalexicon.

If you are in the MR industry and aren’t a part of WIRe, you are truly missing out. Join now for free!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch.

Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision.

Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming presentations at IIeX Austin:

Jamin’s Presentation: 3 Ways You Can Leverage The Power of Podcasts

Priscilla’s Masterclass: Effective Content Strategies for Being Heard Above the Noise

Other topics of conversation included upcoming tech, incremental improvement, and why it’s okay to stop worrying about older, potentially embarrassing podcast episodes and embrace them as artifacts of progress.

Badass recommendations from this episode

• Jamin’s favorite recent podcast is with his mentor, Merrill Dubrow

• A podcast Jamin and Priscilla both love: Sima Vasa’s Data Gurus

• Priscilla’s mobile podcast rig includes a Zoom H4N Field Recorder and a pair of MOVO lapel mics (for if things get dicey!)

• Jamin’s re-reading the book Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

This episode is jam-packed with goodness. Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! 

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections.

Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hughes for the innovative thoughts put forward in his book Social Selling, and to Adam Gray for the groundbreaking book Brilliant Social Media Business Strategy.

From there, Priscilla and Ashley talk shop with five actionable LinkedIn tips including best practices for endorsements, introductions, and articles. Check out the whole episode and stop telling people that LinkedIn is the social site of the jobless. Hurtful!

Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! Do it!