Ponderings from the Perch

The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City.

In this episode, the two talk about the best parts of WIRe, the importance of local networking and the changing landscape of executive recruiting in conjunction with the market research and consumer insights industry:

“There’s a tremendous amount of talent out there. And there are amazing opportunities out there. The marketplace is just teeming with opportunities. And people are being very, very picky about what they want - they’re looking for the right fit. Both on the client side and the researcher. They’re looking for the right culture fit, lifestyle fit, and expertise fit. They’re being very diligent about, ‘What is the position, what is it that you want us to do, and is it really a good fit for me?’ Which is really exciting, because people are putting a lot of thought into where they’re going next.”

Want to know more about WIRe? Click here for information about becoming a member for free!

For previous episodes in this series, check out our iTunes, website or blog.

P.S. IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen

In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this technology and how it can, when properly utilized, present a truly creative solution to a wide variety of problems. Learn about the difference between three and six degrees of freedom, the possible applications of Snapchat filters, meatball machines, and that time Priscilla’s brain went swimming with whales.

In addition to being the president of Self Interactive, Rosenbury is also a co-founder of Springfield Creatives.

After checking out this episode, Perch fans might be interested in revisiting Priscilla’s interview with Kyle Drenon, whose twin brother Tyler works with Self.

Hosted by GreenBook, IIeX Europe is right around the corner on February 18th and 19th. Hosted in beautiful Amsterdam, this IIeX event is all about new ideas, new approaches, and new connections in market research and insights. Sounds amazing, right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! 

In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating customized research solutions that answer our clients’ most complex business questions.

“Our focus is providing insights to financial service organizations to help them develop products and services that will improve people’s financial lives.”

Lilah also shares her personal experience with WIRe and describes the organization as a "tremendously supportive community." Want to know more about WIRe? Click here for information about becoming a member for free!

Don’t miss an episode of this special miniseries. Subscribe to Ponderings from the Perch on iTunes!

P.S. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

Do you need a little Christmas? Right this very minute? Perhaps you have the candles in the window and are only lacking the carols at the spinet? Well, you’re in for a treat, because it’s time for the 3rd annual Little Bird Holiday Spectacular Spectacular!

Join in the fun as the Little Bird gang talks fave and least fave holiday movies (spoiler: there are a lot of conflicting opinions). Listen to Priscilla and Ashley discuss the Little Bird holiday-themed blog, "If Marketing was a Christmas Movie," and hear your favorite carols performed by the Little Bird band, including Priscilla’s autoharp and melodica, the ukulele quartet, and some switched-on holiday classics! Finally, don’t forget to place your bets on who will win the Hallmark Christmas movie themed quiz show: Plot or Not? (We’ve got 100 bucks on Emma to take the whole thing!)

What’s our holiday wish? That’s sweet of you to ask! Well, it’d be great if you left us a glowing 5-star review on iTunes! Imagine us waking up in the morning, running down the stairs and unwrapping that review. It’s another Festivus miracle!

Missed our first and second holiday podcast specials? Here they are for your listening pleasure: 2017 Holiday Spectacular! Spectacular! and Priscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas Show.

Fully recovered from jet lag, but still fresh off a trip to Bangkok, Priscilla took a few minutes in the podcast booth with Little Bird Content Marketing Specialist, Colton Harrington, to discuss her experiences as Co-Chair and Presenter during IIeX Asia Pacific. In addition to discussing some of her favorite presentations, she shares a few market research stories, and tells Colton all about the amazing fruit and candy selections that Thailand has to offer.

In addition to amazing insights, fellow presenters and IIeX Asia Pacific attendees Ray Poytner or NewMR, Aung Thura of Catalyst Human Insights, and Andrew Kuiler of Silk Initiative call in to share their favorite parts from the event - all the cutting edge AI, Ikigai in market research, mobile/app emphasis, and predictive modeling. Check out the whole show for more information!

There's still time to make it to an IIeX event. Next up, IIeX Europe on  February 18th and 19th. Then, IIeX is is headed to the US. Don't miss IIeX North America from April 23rd-25th in Austin, TX. These events are brought to you by GreenBook and are all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! 

Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude.

“My journey started over 10 years ago when I took the leap of faith and actually started my own research business called Latitude Insights.”

Widely credited as being a leader in online community research in Australia, Dianne's passion for pragmatic insight runs deep. She established Latitude Insights over 10 years ago, joining the Bastion Collective in 2016, and today she heads up an international team of research experts.

“Change is hard for anyone, but unless we lean into it, we aren’t going to become better people.”

Dianne and Priscilla’s conversation is packed full of insights on owning your own business, mentorship and learning when its time to let go.

Traveling the furthest, Dianne came from Melbourne to participate in the WIRexec Leadership Summit. However, for Dianne, it was all worth it. “It was that moment where I found my tribe.” Want to know more about WIRe? Click here for more information about becoming a WIRe member for FREE.

To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes.

P.S. I need you to check your calendar right now. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research.

As Ray says, there's room for both enthusiasm for the future and a retention of traditional values:

"Probably my niche in the market is that I’m a very cynical lover of the new. So, yes, I do like new things, but I’m not easily swayed.  I’ve got a very good grounding in the traditional aspects of applying the science; applying methodology and seeing where things fit. I’m much more interested in how they work than how shiny they are."

Ray is the founder of NewMR, author of "The Handbook of Online and Social Media Research," and "The Handbook of Mobile Market Research," and the editor of ESOMAR's book "Answers to Contemporary Market Research Questions." He's also a prolific writer with 40 years of expertise in market research and innovation. Priscilla and Ray discuss changes in insights, legitimacy of new innovation, and what's on the horizon for the future of market research.

Find Ray at NewMR, LinkedIn, or Twitter to read more of his insights.

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

This episode is sponsored by GreenBook. Hosted in beautiful Amsterdam, GreenBook’s IIeX Europe is all about new ideas, new approaches and new connections in market research and insights. Sounds amazing,

right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate.

With over two decades of experience in the field, Nancy provides a global voice to clients across several industries. Working with major corporations, Nancy has launched new projects and websites and overseen translations for qualitative and quantitative marketing research, technical copy, advertising and legal content.

For her, WIRe is a place to connect with like-minded, business-driven women. Starting as a member of WIRe, Nancy has now attended the WIRexec Leadership Summit multiple times. “I just love the way that Kristin has structured it– to make it about the head and the heart, the business and the personal. It’s so different from any industry event I’ve ever been to.”

This episode is sponsored by our friends at GreenBook. Through their blog, leading market research directory and other publications, GreenBook connects marketers and insights professionals with people, information and ideas that generate better business results. Whether you’re looking for a focus group facility or just want to stay up-to-date with the ever-evolving insights industry, GreenBook is the resource for you. Check out all they have to offer at: greenbook.org.

Want to know more about WIRe? Click here for more information about how you can join for free!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!

Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on applying the methods to the marketing process, and eventually to individual career management. The result was her book, Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work. It also led to the foundation of the Agile Careerist Project.

In this episode, Priscilla and Marti tackle tricky topics like:

• How to maintain team buy-in

• Individual career growth

• How to move away from siloing and hierarchical job structures

• The importance of ongoing learning

• And more!

Put simply, “If you’ve got more skills and knowledge in part of what is the future of marketing, you’re going to be more in demand and more needed in the future.”

This is the “Duty Now for the Future” that Devo told us about. Check the episode out for more details!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata.

“Once I have a vision for something, I can just clearly go after it. People say that I like to jump into the deep end with both feet.”

This interview is packed with noteworthy insights fueled by Dyna’s experience. She was the co-founder of UBMobile, which sold to Critical Mix in 2018, an early member at MarketTools-Zoomerang, which sold to Survey Monkey in 2012, co-founder of the data quality company TrueSample, which merged with Imperium in 2017, and co-founded the WIRexec Leadership Summit which started in 2016.

Listen-in for a behind the scenes look at the WIRexec Leadership Summit and to find out what new MR tech excites Dyna. Want to know more about WIRe? Click here for information about becoming a member for free.

Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX.

Don’t miss an episode of this miniseries. Subscribe to Ponderings from the Perch on iTunes!