Ponderings from the Perch

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler of the Nice Guys on Business podcast. Not only do they share their favorite podcast, but they get into the WHY and HOW of podcasting. In the middle of some truly helpful information you'll learn about "chicken pot pie", "beef stroganoff" and how just to not be a jerk in general. This is a favorite theme of Doug Sandler, author of Nice Guys Finish First, which you really should buy and read! Deep in the conversation they get into monetizing, producing and promoting podcasts. Inherent in these conversations is rich strategy! Check him out at www.dougsandler.com and listen in on his amazing interviews at https://overcast.fm/itunes966086057/the-nice-guys-on-business. You can also pester him on Twitter @djdoug, which is what Priscilla does! Original theme music byOriginal theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Wendy Limbert about her recent start up, Popcorn Coaching. If you're ready to take the entrepreneurial plunge or wonder what would possess anyone to leave behind a well-paying traditional job for the uncertainty of business ownership, then this episode is for you! They discuss process, marketing, packages, and putting yourself and your expertise out there. As a life coach, Wendy also provides insight into the current market for life coaches and personal coaches. She explains the process of how coaching is really an offering for clients to discover themselves. They also discuss the place of play, art and creativity and how that works in the coaching process. Check out her website at http://www.wendylimbert.com/ for her current free download to enjoy! Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her newest acquisition - HER VERY OWN AUTOHARP. Once they stop talking about it, they get back to marketing issues specifically, dealing with content and content marketing. It is no small subject matter, but with 4 Content Marketing Specialists on her award-winning team they get down to demystifying INBOUND MARKETING, DIGITAL MARKETING and CONTENT MARKETING. No matter what you call it, it is the basics of a digital platform every company needs to put into place. As a certified partner with HubSpot, she knows her stuff and loves bringing clarity to sales strategy by creating working systems that deliver sales automation and effective lead generation. Mostly, she feels content marketing involves a culture shift and should be seen as a long-term commitment to your company and goals. Want to know more? Check out www.littlebirdmarketing.com/inbound-marketing/. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the importance of online reviews. She most certainly was not going to go to Medieval Times without doing her research. After Yelp!, Trip Advisor and Facebook reviews she decided she would probably live through the experience and not hate it - as long as Borat does not show up. But what can be said about online reviews and ratings. Do they provide instant legitimacy? Do they sway the potential client? Do they affect SEO rankings? How important are 3rd party ratings and personally written reviews? They discuss this, along with winning strategies business owners and marketing managers should consider to shore up the love from loyal clients. They also discuss how to handle negative ratings and keep focused on social proof that your company truly is amazing. She also gives a free Google Review instruction page which companies can send to their clients to request these valuable reviews at http://info.littlebirdmarketing.com/review-my-business-on-google-3298493802. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Nancy Milton about REAL communication and what it takes to set yourself up for total success in your personal and work relationships. These two fierce female entrepreneurs slide into a comfortable dialogue about designing alliances in order to engage wholeheartedly in any given instance. As a speaker and facilitator she inspires leaders and change-makers to use communication tools to increase effectiveness and satisfaction. Check out her work at http://nancymilton.ca/ and don't forget to check out her book THE HAPPY PLACE. With a deep commitment to living authentically, she challenges everyone to truly show up and live in the accountability of the words you speak and bed you make. Don't miss her explanation of the PLATINUM RULE and how that can change your life and relationships. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler about his "Mr. Nice Guy" paradigm for success. They discuss the habits we form in business and how we can control our own behavior and always take the high road while still coming out ahead. With his 30 years of experience as an entrepreneur, his take on the importance of positivity as an important part of not only being kind to ourselves, but truly valuing others around us. While some may think his "just be nice" approach is perhaps sophomoric, he challenges you to find a better way to a successful and fulfilling career. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller and don't miss his podcast with Strickland Bonner at https://itunes.apple.com/us/podcast/the-nice-guys-on-business/id966086057?mt=2. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her ideal client. First of all they are "better than your average bear" but their marketing is not telling the truth. Her team is looking for clients who are great at what they do, but their marketing hasn't caught up yet and the peeps want to make up the gap. Dan knows she loves her job, but she shares the three things that she is thinking about when arriving to work each morning. It is what also makes Little Bird Marketing also be "better than your average bear." They discuss mules at length and agree that they don't need any more conversation starters. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the WHY behind blogging. She gets a lot of questions about blogging, but she worries more about the people who are NOT asking her. They discuss how blogging is such an integral part of search engine optimization and how important it is in establishing one's expertise as a part of a company's strategic marketing platform. They discuss positioning and usefulness of blogs along with other creative aspects such as originality and proper voicing. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how she keeps her mojo - even through a very demanding schedule and the pressure of growth. She talks about paying attention to your life and how you carve out a great balance by simply becoming awake and alive to what inspires you and what truly feeds you. She challenges listeners to think about separating out what makes you money and what makes you happy and making sure you know the difference. She starts her day with thinking about how she wants to feel in the end, and lets that be her guide. Also, in this episode Dan discovers that Oprah is no longer on TV. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many companies trimmed the budget and cut out trade shows. That was much to Priscilla's liking in what seems like the wasted time and effort at most trade shows. But trade shows done correctly can be AMAZING. Done poorly they are a TOTAL WASTE OF MONEY. She challenges the listeners to not only think about the desired outcomes, but in fact, lining out specific goals for the show - otherwise don't go! Original theme music by Chris Stewart.