Ponderings from the Perch

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about listening to your life in such a way as to lower the stress levels and get more done that is TRULY MEANINGFUL to you. She openly admits she loves goals and New Year's resolutions!!!! Really, she does, but she hates it when people make meaningless resolutions without thinking about meaning first. She focuses on how small habits can make radical changes in your life and encourages people to start with the development of a personal mission statement. End the year with gratitude and then carve out a wonderful new year! Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a critical time in her entrepreneurial journey. They talk about bringing your sales process in alignment with your values and how to respect yourself and others when faced with other personalities and methods for making decisions. They discuss the worst podcast episode ever http://www.thisamericanlife.org/radio-archives/episode/513/129-cars in which the traditional sales management approach literally makes your skin crawl. Brett's Sandler training is imperative to understanding why sales people chase their own tails and how you can cut through the bull and actually have real conversations you can count as a pipeline. They also discuss voicemail jail and email jail and why people insist on engaging in behaviors that don't help them meet their goals. If you are looking for solid, traditional, old-school sales training you should definitely steer clear of Brett Baker at Trustpoint Management. His fresh approach is welcome at Little Bird Marketing. His website is http://www.trustpoint.sandler.com/ and check him out on LinkedIn here https://www.linkedin.com/in/brettbaker66. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization, she is convinced this can not be ignored. Check out http://info.littlebirdmarketing.com/a-little-bird-guide-to-personas for today's freebie guide which is a step-by-step guide to understanding and creating your personas to get your marketing plan back on track. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of entrepreneurship, why so many go for it, and how that life can be lonely. She points out, however, that EVERYONE is risking something, but few know what they are risking. She shares her personal story and gives practical advice about start up risks, social risks and financial risks. Before they even start the podcast content they digress into a discussion about "elusive on-hold music" from an episode of This American Life podcast which you can find at http://www.thisamericanlife.org/radio-archives/episode/516/stuck-in-the-middle. Enjoy! Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Chantal Pierrat, the amazing power behind Emerging Women. This movement was birthed out of a true transformation she experienced in her career as she emerged into owning her feminine power. They discuss what it means to walk through life with focused self reflection and how that can offer opportunities for total alignment with our true selves. They talk about finding support, the courage to be who we truly are, the power of personal transformation, why the feminine is at home in connection, what it means to truly lead with soul and why it is so important to build a tribe. Chantal created Emerging Women, a tribe of 48,000 brilliant women creating change in the world. They talk with anticipation about the upcoming thought leaders set to speak at Emerging Women Live 2015 coming in October. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials" http://www.economist.com/news/business/21660110-businesses-should-beware-dubious-generalisations-about-younger-workers-myths-about which vindicates Priscilla's stance that most of the millennial touchstones are a myth. They discuss funny ironies found in the millennial generation and Billie Joel might have said it best when he sang, "You can't dress trashy 'til you spend lots of money." Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is first knowing what you need. She points out that companies many times fail to craft a successful calls to action because they don't truly know what they need clients or potential clients to do. Perhaps that comes from a lack of understanding profit, or simply a lack of understanding the audience. They discuss personas as they pertain to helping write effective sales copy and the power of being CLEAR with people about their next step. Also, Priscilla would like to be called Prisca and Dan needs a nickname. Original theme music by Chris Stewart.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the mighty, mighty fears people have about maintaining a presence online. However, as more than 300 million other professionals are using it to successfully connect and generate leads on a wide scale it is high time you created a profile. Priscilla likes to refer to her teachings on LinkedIn use as a primer on how to become six times more likely to exceed their sales quota. That is the reality of successful models of amazing uses for LinkedIn. Original theme music by Chris Stewart. Listen in for an amazing freebie she offers to podcast listeners!

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known Chris for more than two decades and has worked with him on multiple music projects for clients. They dive into the difficulty of marketing yourself as an artist, and making something as subjective as music for commercial purposes. They tried to keep the Spinal Tap references to a minimum but agree that D minor is truly the saddest of all keys. The best part is that after the podcast he and two other friends touring the Midwest performed an office party right at Little Bird Marketing. Original theme music by Chris Stewart. Check out Avery at averyhilltunes.com, Kelly Bosworth at kellybosworth.com and more from Chris at chrisstewart.net.

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some portion of your hobby become your job. If you love to cook, do you really want to have to do it as a J.O.B.? From cooks, to bed and breakfast owners to travel writers, they discuss the pros and cons of so many jobs people consider to be dream jobs. Just know that you can't be a Purveyor of Fine Cognac as Priscilla already wants that job! Original theme music by Chris Stewart.