Poolside Podcast

Reposting of the interview I did for The Small Business Mastermind Podcast.

Full transcript here: https://www.olympiabenefits.com/the-small-business-mastermind/episodes/13/how-influencer-marketing-helps-small-businesses-reach-new-customers

For more informative episodes, click here: http://www.olympiabenefits.com/podcast

#110 Sanja Serwa is the founder of Vossity, an online store curating nontoxic, organic and cruelty-free beauty and wellness products. She shares the evolution of her business Vossity and why + how she started her own skincare line. We talk about the lessons she’s learned along the way and why hiring part-time help has allowed her to scale and grow her business. We talk about social media for small businesses, the best practices and why consistency is so important. We discuss the value of influencer marketing and how to properly execute as a small business. Sanja gives her advice for small business owners on using social media, influencer marketing and overall business tips.

https://vossity.com/

https://www.instagram.com/vossity.beauty/

https://www.instagram.com/sansanjovs/

#109 Maria Jose is a Calgarian content creator and blogger under the handle @aglimpseofmaria. There she beautifully curates high fashion looks and shares fashion inspiration, travel guides and wellness tips. In this episode, we discuss how Black Lives Matter has impacted us through social media, how we've decided to use our influence to spread information and how brands can move forward in a respectable and conscientious way. We share our perspectives and very different experiences on how to use your platform to stimulate change, how you can reach out to black people in a respectful way, why education and awareness should be chosen over silence, marketing and PR etiquette and what influence means to us in 2020.

https://www.instagram.com/aglimpseofmaria/

#108 This episode is a mashup of answers from inspiring and powerful entrepreneurial women that I look up to. They are all answering the question "During this time, what have you learned about yourself and your business and what will you carry forward with you into the future?"

Jackie from Lace Brick Design:

https://www.instagram.com/lacebrickdesign/

https://lacebrickdesign.com/

Jana from All of Her Business:

https://allofherbusiness.com/

https://www.instagram.com/allofherbusiness/

Jess from Love for Lewiston:

http://www.loveforlewiston.ca/

https://www.instagram.com/jsjanzen/

Marlo from Barre Body Studio:

http://barrebodystudio.com/

https://www.instagram.com/barrebodystudio/

Christine from LifeLet:

https://www.instagram.com/christineanne403/

https://www.instagram.com/lifelet.co/

Katie from DWK Interiors:

https://www.dwkinteriors.com

https://www.instagram.com/dwkinteriors/

#107 Tanya is the brand director and partner of the Upside, Canada's largest online place to shop for and consign authenticated designer goods. Tanya shares her journey of falling in love with consignment as a young girl through her Mom and how she turned that passion into a business. She gives advice for finding a business partner and why being true to your values is important in both business and life. We talk about how COVID has affected The Upside, how they have evolved their campaigns and her advice for business owners as they navigate the current climate.

https://shoptheupside.com/

https://www.instagram.com/shoptheupside/

https://www.instagram.com/tawnyp/

#106 Chris Kneeland is the co-founder of Cult Collective, The Gathering and Communo. In this episode, Chris talks about what makes Cult Collective different as an agency and how that translates into their perspective on client work. He talks about what qualifies a “cult-like” brand and shares his insights on how business owners should pivot their own strategies to build a cult-like brand. We talk about how COVID has impacted businesses and brands and what business owners should be doing right now to take advantage of the current climate. He defines what success means to him and why now is the perfect time to redefine what it means to you.

https://www.linkedin.com/in/chris-kneeland-838b2921/

https://cultideas.com/

https://communo.com/

https://cultgathering.com/

#104 Lisa Webb is the founder of Women, Wine and Wellbeing. Lisa shares her story about becoming a Canadian Expat when her and her husband decided to move to France in 2010. Since then she has lived in multiple different countries with her family but is now back in Calgary building a business and community for herself. Lisa shares what she learned about living abroad and how she has incorporated that into her life back in Calgary with her family. We talk about her business, Wine, Women and Wellbeing and why she created it and how she has grown it across the country. She gives her advice for setting big goals and believing in yourself to make it happen.

https://www.winewomenwellbeing.com/

https://www.instagram.com/winewomenwellbeing/

#104 Jana Boyko is the founder of All Her Business, a conscious business coaching company that focuses on helping women transition from an employee to an entrepreneur in a holistic way. Jana talks about conscious entrepreneurship and why establishing your values is so important for the outcome of your business. We talk about creating moments of nourishment, joy and gratitude during a chaotic time in the world and why learning to control how your perceive events is key to your mental wellbeing. Jana gives her advice for business owners on evolving your business and using this time to ground yourself in what you want to be doing.

https://allofherbusiness.com/

https://www.instagram.com/allofherbusiness/

https://www.instagram.com/janaboyko/

#103 Johanna Adriaansen is a digital marketing coach for driven and passionate females. She has grown her own freelancer business by helping businesses and influencers level up their social media presence. Johanna shares her journey from the path of a nutritionist to marketing business owner, how she transitioned from managing social media accounts to coaching macro influencers on turning their influence into a business.

We talk about how engagement is affecting everyone and why building and fostering a community online is so important when it comes to growth. She shares her best tips for people who want to jump into the influencer world and grow their Instagram into a source of income. Johanna says why it's important to diversify platforms and have a blog or email list that you can connect with your audience.

https://www.johannaadriaansen.com/

https://www.instagram.com/johhhanna/

https://podcasts.apple.com/ca/podcast/girl-meets-gram/id1376049524

#102 Tony McGrath is the CEO of the Grand, the oldest theatre in the downtown core of Calgary, Alberta, Canada and presents cutting-edge contemporary performing arts from around the world. Tony McGrath walks us through his journey of his lucrative investment banking career, to starting a consulting business with his wife and now his journey as the newly appointed CEO of the Grand. He talks about how his definition of success has changed over the years and why having an impact is more important than income. Tony is very open and real about the ups and downs of a career and life, but how to channel that into a new perspective and to move forward.

https://www.linkedin.com/in/tomcgrath/?originalSubdomain=ca

https://www.instagram.com/tonymcgrathyyc/

https://www.thegrandyyc.ca/