Poolside Podcast

#131 Matt Beauchamp is a Dad blogger in Calgary with a full time job at an international marketing & PR firm. In this episode, he shares how and why he started his blog, what the feedback was and what it's like being one of the few Dad bloggers across Canada. We talk about realizing the value of your time, choosing what brand deals to take and why saying yes to everything is not always a great idea. Matt gives his advice for people who want to get started in the blogging + influencing world and why you really need to be passionate about what you're talking about to be successful.

https://www.instagram.com/dashingdad_yyc/

https://dashingdad.ca/

#130 Paige Pinder is a tarot reader and marketer. This episode is a bit different than usual, I'm sharing my personal tarot reading that Paige did for me about my business. I wanted to share the experience with you, record the predictions and give an inside look into how someone like Paige ends up in the tarot reading business.

https://www.instagram.com/paige_ofcups/

#129 Melanie Trottier is a social media expert and content creator, she shares her journey of finding her career path and why it’s more about experience and building connections than it is education. We talk about our experiences with social, how you can make it a positive space to be in and why social media is the best place to network. She shares how she grew her TikTok account to almost 40K, what her content strategy looks like now and how she’s encouraging her community to create content with her 28 day challenge on Instagram. Melanie also gives us 3 instagram hacks.

https://www.instagram.com/melanielaurene/

#128 Raquelle Kilotaitis is the co-founder of Carte Blanche, an agency focused on brand and influencer marketing. In this episode, we dive into the world of influencer marketing and talent management. Raquelle shares the journey that led her to co-found Carte Blanche. We talk about the misconceptions of influencer marketing and what managers do for influencers as well as what her day to day looks like. She shares what they look for in an influencer before they work together and why follower numbers don’t matter as much as people think. We talk about rates, negotiating and her advice for people who want to level up their influencer game.

https://www.instagram.com/carteblanchemgmt/

https://www.carteblanchemgmt.com/

#127 Abdul Ahmed is the co-founder and CEO of Adesso, a Canadian men's lifestyle brand that specializes in unique and functional products. In this episode, Adbdul shares his journey through fashion and how Adesso grew from the market's need for more options in the men's fashion space. He talks about where Adesso as a brand began and how it's evolved into a more purposeful brand with the intention of creating a safe community and platform for men to build confidence in themselves by looking and feeling good. He emphasizes why brands should use their voice to create good and give back to the community instead of focusing just on sales. Abdul shares how Adesso is trying to break the stigma of men being vulnerable, talking about mental health and the struggles of self-confidence. He also shares the business lessons he has learned along the way, his advice for aspiring entrepreneurs and how Adesso is pivoting in light of the new digital age we are in.

https://www.instagram.com/adessoman/

https://adessoman.com/

https://www.instagram.com/abdulb_ahmed/

#126 Bailey Stanworth is the founder of Play Digital, a digital marketing agency, a co-host on the podcast What Day Is It? And an influencer + dog mom. In this episode (part two of two), Bailey talks about what her personal brand has evolved into, why consistency and authenticity are so important and what her content creation process looks like. We talk about finding your own voice and doing what feels right for you, not following what everyone else is doing. She shares how she manages her time between her business, podcast and own account + her advice for people developing their personal brand.

https://www.instagram.com/baileyjst/

https://www.instagram.com/playdigital/

https://podcasts.apple.com/ca/podcast/what-day-is-it/id1450232346

https://www.instagram.com/whatdayisitpodcast/

#125 Bailey Stanworth is the founder of Play Digital, a digital marketing agency, a co-host on the podcast What Day Is It? And an influencer + dog mom. Bailey walks us through her marketing background and how + when she decided to start her own agency. We talk about hiring, time management and how Bailey found her first clients. She gives her advice for aspiring entrepreneurs, how to start a business and her top tips for businesses wanting to grow their audience on Instagram. Part one of two.

https://www.instagram.com/baileyjst/

https://www.instagram.com/playdigital/

https://podcasts.apple.com/ca/podcast/what-day-is-it/id1450232346

https://www.instagram.com/whatdayisitpodcast/

#124 Janine Sept is a wedding photographer and Clarity Coach. In this episode, Janine walks us through how she became a successful wedding photographer and how she integrated her partner into the business. She shares the journey on the decision to work on herself, become more mindful and adjust her life to be more enjoyable for and her loved ones around her. We talk about the common obstacles women face as entrepreneurs and some of the ways to overcome them. Janine shares how journaling and meditation have changed her mindset and why it’s important to make the space you need in your life. We talk about the power of social media, how being consistent on stories changed her business and personal brand and why you need to build accountability into your goals for 2021.

https://www.instagram.com/janinedeanna/

https://www.janinedeanna.com/

#123 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about personal branding and influencer marketing. Kayley shares her content creation process for Instagram, how she decides which brands to work with and why gifted campaigns can be harmful to the industry as a whole. She talks about her agency, Hermana and how she decides which influencers to manage as well as the misconceptions about influencers working with an agency. Kayley gives her advice for people who want to become influencers or work on improving their online presence.

https://www.instagram.com/hermana.agency/

https://www.instagram.com/kayley.e.r/

https://www.hermanaagency.com/

#122 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about all things TikTok. How the platform has changed over the last year, how brands are using it and what influencer marketing looks like on TikTok. She shares how she built her TikTok following of more than 50K followers by really niching down and how to find your own niche by finding something you absolutely love. Kayley walks us through her content creation process and her advice for people wanting to up their game on the platform.

https://www.instagram.com/hermana.agency/

https://www.instagram.com/kayley.e.r/

https://www.hermanaagency.com/