Poolside Podcast

#141 Kristina Sammut is an executive leadership coach and the founder of Frontier Leadership, a business offering niche specialty training with a highly integrated program for women in leadership, negotiation, career advancement, and entrepreneurship. In this episode, Kristina shares her background and education in leadership and executive coaching and how her previous careers led her to where she is now. We talk about how to know your worth, the three key challenges women face when asking for what they want and advice for how to successfully negotiate.

https://www.instagram.com/frontier_leadership/

https://www.frontierleadership.ca/

https://www.linkedin.com/in/kristinasammut/

#140 Tara Salloum is the founder and creative lead at Counter Culture. In this episode, Tara shares her journey through digital marketing and agencies before deciding to launch her own business, Counter Culture. She talks about the biggest mistakes brands are making when it comes to influencer marketing, misconceptions about ROI and how the industry has changed over the last few years. Tara gives advice for content creators who are looking to grow their influence and how to stay inspired.

https://www.instagram.com/taraleighrose/

https://www.instagram.com/counterculture.agency/

#139 Jess Moskaluke is a Canadian country singer and songwriter. In this episode, Jess shares the journey of her country music career, why it's important to take a step back and reflect on how far you've come and how imposter syndrome exists in all industries. She talks about what it's like to be a woman in the music industry and how we can help change the male-dominated genre. We talk about the pandemic, how she had to pivot and why she launched her business, Hand Picked by Jess.

https://www.jessmoskaluke.com/

https://www.instagram.com/jessmoskaluke/

We are back for season 2 of Poolside Podcast! Thanks to everyone who has listened and has stuck with me through this journey.

On this episode, we're talking all things content and what you should be thinking about as we move into Q4 and 2022. Utilize technology to make your content creation and distribution more efficient, optimize your content with keywords, use data to determine what content will resonate with your audience and why creating valuable content is key to success.

Follow me on Instagram HTTP://www.instagram.com/almostffamous

Follow Poolside on Instagram HTTP://www.instagram.com/poolsidedigital.ca

#137 This is a solo episode with your host Rachel Antony. I talk about my entrepreneurial journey - what I took in school, the jobs that I had, how I ended up starting my own business and what I learned along the way.

www.poolsidedigital.ca

www.instagram.com/poolsidedigital/

www.instagram.com/almostffamous

#136 Marc Binkley is the Vice President Digital & Marketing Strategy at Anstice, a Canadian-based communications firm that uses human science to solve business problems and create meaningful tools for change. This conversation was originally an Instagram Live which is why the conversation sounds a little choppy and we are reading questions from the audience.

Marc talks about why pivoting quickly is a defining factor for businesses in determining their success throughout the pandemic and as well continuing to move through it. It’s important to understand your consumers, how they’re interacting and how they’re engaging with your brand.

We talk about emerging trends including long form content including blogs, podcasts, longer video, etc. Marc shares his opinion on budget mix. As we evolve our marketing strategies and look out to the rest of 2021, how should a brand be dividing their budget? Marc recommends looking at your goals quarterly or yearly and work backwards with the budget you’re working with. When deciding what the right media mix is for your business.

https://anstice.ca/

https://www.linkedin.com/in/marcbinkley/

#135 Sunjeev Prasad is the founder of Steet Gentlemen. He helps ambitious men feel more confident by improving their mindset & style. In this episode, he shares his journey to helping men find the confidence they are missing in their life by not only helping them redesign their wardrobe but redesign their mindset around who they are as a person. We talk about how impactful you're exterior look can be on how you present yourself to the world, how quarantine has helped people understand the value of appearance + confidence and Sunjeev's advice for improving your confidence right now. ⁣

https://www.instagram.com/streetgentlemen/

https://www.streetgentlemen.com/

#134 Maria Koutsogiannis is the creator and founder of Food by Maria, a blog, a cookbook, an app - all of the things. In this episode, Maria shares her content creation process, why she chooses to go with a more edited, magazine-type look for her photos and how she manages so many clients per month. We talk about the importance of finding your own voice, building a brand that reflects who you are but also how to get inspired from other people on the internet. Maria shares how she has been using her platform for not only body positivity but how filters impact our wellbeing, why mental health is so important and social justice issues. She gives her advice for people who want to use their platform to spread a message, monetize their account or just build a brand you're proud of.

https://www.foodbymaria.com/

https://www.instagram.com/foodbymaria/

https://www.instagram.com/mediabymaria/

#133 Leo Perez is the Creative Director at Anstice. In this episode, she shares her journey of starting as an art director and graphic designer and moving her way into a creative director role. She gives advice for anyone who wants to get into the field and have a career in the creative field. We talk about why data analysis is so important when it comes to creating marketing campaigns and why consumer behaviour is key to successful creative. Leo shares what a brand audit is, what the process of building a brand is and the questions that she asks along the way. We talk about what makes a good brand and how it’s about the relationship with the consumer and not the product or logo itself.

https://www.instagram.com/leoperezh/

https://www.instagram.com/a.leo.bit/

#132 Kaylor Betts is the founder of the Mental Wealth Project aimed at helping people find their peace and purpose to live a more fulfilling life. Kaylor shares his mental health journey and the internal struggles he faced growing up. He started as a personal trainer, opened his own gym and then four years ago launched the Mental Wealth Project when he realized how important mindset was. We talk about why labeling mental health can be a cop out, how to change your mindset around your own mental health struggles and why waiting for life to go back to “normal” isn’t going to work.

https://www.instagram.com/mentalwealthproject/

https://www.mentalwealthproject.com/