Poolside Podcast

#121 Maria Koutsogiannis is the creator and founder of Food by Maria, a blog, a cookbook, an app - all of the things. In this episode, she shares the journey of her blog and how she took the leap of quitting her full-time job to pursue a career as a food blogger. She talks about how she’s created multiple revenue sources and how to determine when to delegate jobs within the business that you aren’t good at or don’t enjoy. She shares her advice as a business owner, a content creator and as a food blogger.

https://www.foodbymaria.com/

https://www.instagram.com/foodbymaria/

https://www.instagram.com/maria.koutsogiannis/

https://www.instagram.com/mediabymaria/

#120 Ariane Tonka is the Founder and CEO of Ovrgrnd, a digital marketing agency, and 66Agency, an influencer marketing agency as well as an influencer. In this episode, we talk about the importance of understanding your goals before launching social media campaigns, ads and strategies. Why influencer marketing is so powerful and how to put together successful influencer campaigns. Ariane shares her journey as a business owner and content creator, how she decides what brands to work with and why it's important to build your personal brand on things you already love.

https://www.instagram.com/arianetonka/

https://ovrgrnd.ca/

https://66agency.com/

#119 This is part 2 with Tanisha Cherry, an influencer and podcast host. In this episode, we talk all about pitching. We talk about why you don't need to do gifted campaigns and how to pitch brands. Tanisha talks us through her Kate Summerville campaign as an example and provides great advice for how to determine your rates and what goes into taking a photo for a campaign.

https://www.instagram.com/tanisha.cherry/

https://www.instagram.com/cherryloungepodcast/

#118 Tanisha Cherry is an influencer and podcast host. She's the queen of content and knowing your value when it comes to content creation and the platform you've built. In this episode, Tanisha shares how she became an influencer, her advice for aspiring content creators and how her perspective has evolved over the years. She talks about how to find your purpose and your intent, how to grow organically and find that community. This is part one of two, EPS 119 is about pitching.

https://www.instagram.com/tanisha.cherry/

https://www.instagram.com/cherryloungepodcast/

#117 Megan Krepakevich is the founder of Social Integrity, a social media management and coaching business. She’s empowering entrepreneurs to create a signature online presence by understanding their value and brand. In this episode, we talk about social media strategy and personal branding. Megan shares her experience with both and the journey that has led her here. She gives her top tips, tricks and advice for establishing an online presence, why consistency is so important and why everyone should focus on storytelling first, selling second. We chat about mindset, imposter syndrome and how to show up as an expert in your niche without feeling like a fraud.

https://www.instagram.com/megankrepakevich/

https://www.instagram.com/social.integrity/

https://www.socialintegrity.ca/

#116 Meighan recently completed her Masters of Architecture at the University of Manitoba and in 2018 she was a co-curator of the Winnipeg Design Festival. Meighan is indigenous, she is a maker, she is a designer and artist. Her art + research explores the role that storytelling plays in design, and how both have become the vessel for learning more about her own identity. In this episode she shares her journey to where she is today, the process that she goes through when helping a brand understanding their design, how her education and experience give her a different perspective on branding and how she started her freelance business.

https://www.instagram.com/meighan1090/

https://meighan.myportfolio.com/

#116 Michelle McGrattan is the founder of The Michelle Method and an instructor at Barre Belle. In this episode, Michelle shares why a morning routine is so important for setting up your day and how she has learned to set boundaries for herself. She talks about why she rebranded her business, what the Michelle Method is and how she's helping her clients change their lives in a positive way. We talk personal branding and how she's grown such a strong and loyal community while still being true to who she is.

https://www.instagram.com/themichellemethod/

https://michellemcgrattan.com/

Previous episodes:

EPS 45: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000431616310

EPS 98: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000466619097

#114 Katherine Johnsen is the gorgeous face behind @beachykj. She shares her personal brand story and how she’s built a brand around sneakers and making streetwear accessible. KJ talks about how to find your niche and why it’s so important to remember that you can’t be everything to everyone. She gives her tips for building a brand, growing on social and sharing consistently. Listen to why diversifying content and platforms are key, her content creation process and how she decides on which brands to collaborate with.

https://www.instagram.com/beachykj/

http://beachykj.com/

Previous episode: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000421175835

#113 Welcome back to Poolside Podcast. We're in a new season and I'm ready for the guests that I have lined up for you. In this episode, I share what I have learned during the pandemic such as the value of time, slowing down and relaxing and having a perspective shift. Let me know what you think of the episode by DMing me or leaving a rating and review.

http://instagram.com/poolsidedigital/

http://instagram.com/almostffamous/

#112 with Connor Curran. Connor is the co-founder of Local Laundry, a brand dedicated to building community and selling only Canadian made garments. On this episode, we talk about the importance of community and collaboration, why it’s so important for small businesses especially to build community and how the partnerships and collaborations are chosen with Local Laundry. We talk about COVID, BLM and how the ever-changing landscape has forced all businesses to adapt, understand their values and grow. Connor shares his advice for small business owners for navigating these challenging times and how LL has become a different business than it was 6 months ago.

https://www.instagram.com/locallaundry/

https://locallaundry.ca/