POP stands for POUR OVER PERFECTION. In this video podcast (video episodes available exclusively on our YouTube, go and subscribe to our channel) of the "World of POP" Ep. 2 Joshua Rubin (CEO) sits down for a lovely late night conversation with Jordan Westcott (Roaster) at the coffee shop they met at and currently roast at as well. Meet the man behind the brand and the genius behind the bean, have some laughs as we talk and sip whiskey, while talking about coffee and Jordan's personal journey, passion and just, well what makes him tick.