Positive on Publishing

In this episode, you'll learn from an author (and a medical doctor) who has written 24 trade and professional books and 75 scientific papers.

Now that is what I call, "Have fun while getting it done!"

My guest is Dr. David Krueger, MD, who has a warm Texas voice and a style that will "rope you right in!".

Here are the episode's "fun nuggets":

#1: Create the time to write (because you don't have time to write)

#2: Find a magical and comfortable "writers nest" where you can get your best work done

#3: Write about what you most want to learn

#4: Leverage dictation to be more efficient (Dave recommends a digital dictation device from his days as a medical doctor; see https://www.amazon.com/Olympus-DS-2500DT-Complete-Dictation-Transcription/dp/B00JFADJZ4

(I am really excited about these devices, as I spend a lot of money using other online transcription services).

About Dr. David Krueger, MD

Dave is an Executive Mentor Coach, and CEO of MentorPath®, an executive coaching, training, publishing, and wellness firm.

His work integrates psychology and neuroscience with strategic coaching to help executives and professionals write the next chapter of their life or business stories.

Dave is the Author of 24 trade and professional books on success, wellness, money, and self-development, and 75 scientific papers.

In 2019, Dave published: ENGAGING THE INEFFABLE: Toward Mindfulness and Meaning and YOUR NEW MONEY STORY: The Beliefs, Behaviors, and Brain Science to Rewire for Wealth

One of his books, The Secret Language of Money (McGraw Hill) is a Business Bestseller and is translated into 10 languages.

A Mentor/Trainer Coach and Dean of Curriculum for Coach Training Alliance, he has been quoted in Money, Fortune, Forbes, Town and Country, the New York Times, and The Wall Street Journal, and was elected to the American Society of Journalists and Authors.

Dr. Krueger formerly practiced and taught Psychiatry and Psychoanalysis and was a Clinical Professor of Psychiatry. He was listed in The Best Doctors in America (Woodward/White, Inc. Publishers) annually for 7 years, and was listed in America's Top Psychiatrists (Consumer Research Council of America, Washington DC). He founded and served as CEO for two healthcare corporations, co-founded a third startup that went from venture capital to merger/acquisition, and founded Houston Gathering of Angels, an angel investment group. www.MentorPath.com

In this episode, you'll learn about how author Sheri Salata's traditional publishing journey arrived at some fun radical advice for readers.

I've organized the episode's "fun nuggets" into two categories: 1) fun nuggets for the publishing journey, and 2) radical "fun nuggets" for a more beautiful life.

The fun nuggets for the publishing journey:

#1: Get an accountability system for your writing that works for you.

#2: Remember that your Rolodex is your best trend on your publishing journey.

#3: Realize not even the "big names" have self-doubt when putting their work out into the world.

#4: Recognize that writing is a valuable avenue for pulling the gold out of our lives and allows us to process unprocessed emotions.

Radical "fun nuggets" for a more beautiful life:

#5: Work-life balance doesn't exist; it's about seeking an integrated and holistic life.

#6: All of your time is free time because we live our lives from the standpoint of choice.

#7: Appreciation is different from gratitude because appreciation is cleaner.

About Sheri Salata

Sheri is a writer-producer, co-founder of thepillarlife.com (https://thepillarlife.com/) and co-host of the podcast The Sheri + Nancy show.

Her current ventures are the evolution of her 20-year career with Oprah Winfrey.

Her action-packed days as executive producer of the Oprah Winfrey Show were chronicled in the acclaimed docu-series Season 25: Oprah Behind the Scenes, and she also served as co-president of Harpo Studios and OWN, the Oprah Winfrey Network.

She has been named one of Fast Company's 100 most creative people in business, the Hollywood reporter's women in entertainment power 100, and is one of the 2017 feminist press power award winners.

On the podcast, we talked about her fabulous book. The Beautiful No: And Other Tales of Trial, Transcendence, and Transformation (www.thebeautifulno.com), launched on June 4th with Harper Wave, an imprint of Harper Collins.

Sherry is a graduate of the University of Illinois and is living happily ever after in a magical town in northern California.

In this episode, you'll learn how to avoid the biggest publicity mistakes many authors make.

Publicity expert Ashley Crouch will teach you how to shout out your message to the world --and actually be heard-- through all that noise.

Reach out to Ashley's team to get her free offer (the pitch templates) at: [email protected]

The fun nuggets from the episode are as follows:

#1: Know your "why" for publicity: 1) exposure, 2) demonstrating expertise/authority, and 3) positioning

#2: ROI is not always measured in hard dollars and cents. Publicity is a deposit into your personal brand bank account.

#3: Publicity has never been easier because of the decentralization of the media.

#4: The "how" of publicity requires some advanced planning; don't wait until your book is already published to start the process.

#5: Don't "spray and pray".

#6: Ask "so what?" (and make sure that you're solving the pain point of your target customer)

#7: Use the power of the subconscious in your messaging and story

#8: Keep at it - using the energy of fun and passion

More about Ashley Crouch

Ashley Crouch is an award-winning visibility strategist who lands her clients in the most coveted outlets in the country. Ashley is the founder of Appleseed Communications. Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and more. She has trained over 2000 people worldwide on visibility and publicity strategy.

She is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, the University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, and Lady Project National Summit.

She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player

Every client served helps support a woman business owner in 21 resource-poor nations, such as the Philippines, Kenya, El Salvador, Nicaragua, and Cambodia. In 2011, Ashley was on the founding team for the "first no Photoshop fashion magazine for women," Verily, which currently sees 1 million views per month. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA.

Tina Dietz is a world class speaker, audiobook publisher, podcast producer and content marketing expert.

Her podcast, the Start Something Show, was rated in Ink.com as one of the top 35 podcasts for entrepreneurs.

In this interview for the Positive on Publishing podcast, Tina and I talk about why creating an audio version of a book is a very important step every author should take on their publishing journey.

We also talk about how to tell your audiobook was professionally produced.

Tina shares some FASCINATING info about how to use your voice to make more money, have more authority, and be more credible. (Hint- listen for our discussion about 1) vocal fry and and 2) uptalk.

Here are the fun nuggets for the show: 1) Our work as change agents is all about reaching more people; we must always think about how our audience wants to consume our book. Providing our content in audio form is a way to serve a portion of the audience that wants to listen, not read. 2) We have to be very aware of the quality standards of audio, just as we would for our hardcover or paperback book or ebook. It is an enduring piece of work, and our audience can tell right away whether it was well done- or not. 3) Quality audio production takes time. It will take about 5 hours per every one hour of audio (10.000 words) to get to the final high-quality result. 4) Recording an audiobook can be very time consuming and requires a controlled environment for a high quality final product.

We go through all of the steps of recording and producing an audiobook, what makes for a good studio for recording an audiobook and vocal coaching.

Adam Urbanski is the go-to guy for coaches, consultants, expert-preneurs and other successful service professionals who want to better monetize their unique brilliance, quickly attract more clients, convert more high-value sales, build an authority brand and grow a business that makes a bigger impact while generating more income.

The fun nuggets from the interview are: 1) Sometimes a course or coach is not enough; however, some people need a very tangible, high-stakes deadline in order to finish their book 2) Benchmark from favorites on places like Amazon (you will save yourself a ton of time) 3) Sell first; create second 4) People will pay you to create order from chaos

Teresa Funke is the author of six award-winning works of fiction set in World War II. She is the owner of Victory House Press, and she successfully produces and markets her own books.

The fun nuggets from the interview are: 1) Define what "success" means to you 2) Follow the the 3 P's of publishing (practice, patience, persistence) 3) Have fun- writing and marketing is a constant cycle that you must keep up (prizes are a great incentive if they make you happy!) 4) Set realistic goals- daily, weekly, monthly; and primary and secondary

Simon Payne is the founder of both LeadPages and his newest company, ConvertPlayer. Simon is a serial entrepreneur, technical mastermind, hacker and now video marketer.

In less than four years, Simon Payne's company LeadPages grew from just two other founders and himself to 160 employees worldwide, with over $38MM in venture capital raised and over 50k active customers, while being profitable from the very beginning.

In case that isn't impressive enough for you, Simon would soon after that leave his company, challenging himself to do it all again with his second venture, ConvertPlayer. This time, all by himself.

John Kremer is an expert on book publishing and marketing. The owner of Open Horizons Publishing in Taos, New Mexico, he is the editor of the Book Marketing Tip of the Week newsletter.

John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books, Book Marketing 411 for Authors, and Celebrate Today. He has also designed the Book Marketing Magic program and the Blog Tour Palooza program.

His web sites include www.bookmarket.com, www.bookmarketingbestsellers.com, www.infographicaday.com, www.huganauthor.com, www.blogtourpalooza.com, www.askjohnkremer.com, www.myincrediblewebsite.com, and www.hottimescoolplaces.com.

He is also founder of The Book Marketing Network at www.thebookmarketingnetwork.com

Amber Vilhauer (formerly Ludwig) is an online business development expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry.

Since starting her multi-six-figure company NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents to get results. She is the launch manager behind several #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Joel Comm, Sandra Yancey, Lisa Nichols and Les Brown.

John North is a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management.

John currently holds a number of titles, including CEO of Evolve Systems Group, Associate Diploma in Business (Accounting) and Fellow of the Institute of Public Accountants.

John's passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what's possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.

John's services include Evolve Instant Author to help new authors and business owners write their own books and Evolve Global Publishing for completed books.