Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales

Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder.

Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data in your CRM, ad accounts, and customer base to optimize for real profitability and retention.

Rachel walks us through the metrics that matter most, from profit margins, CAC, and AOV to customer segmentation and product performance. Whether you crushed it or feel like you barely made it through, this is your guide to making better, data-driven decisions for your apparel brand going into 2026.

Plus, Rachel shares a sneak peek at a free 3-day Black Friday planning workshop coming in August 2026!

Key Moments:

00:00 Introduction to Post-Black Friday Data

00:27 Analyzing Black Friday and Cyber Monday Data

02:34 Understanding Profit Margins and Sales Strategies

04:39 Masterclass and Advanced Strategies

05:14 Key Metrics: AOV and CAC

08:04 Inventory and Product Analysis

10:47 Customer Segmentation and Retention

12:14 Marketing Performance and Ad Analysis

15:43 Engaging New Customers and UGC

19:43 Upcoming Workshops and Final Thoughts

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com/the-board

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.