In this episode, we welcome Dr. Deborah Bosley as she enlightens us on the transformative power of plain language in both written and verbal communication. We discuss the importance of replacing jargon and complex terminology with clear, concise, and credible language to build trust and enhance understanding. From her extensive experience with companies and government agencies, Dr. Bosley shares practical strategies and compelling examples of how plain language improves rapport and influences positive outcomes. Join us as we explore how mastering plain language can empower us to communicate more effectively in all areas of life.



Timestamps: 

• (00:06) - Michael welcomes Dr. Deborah Bosley.
• (00:01:13) - Discussion on the importance of plain language.
• (00:03:35) - Enhancing credibility through clear communication.
• (00:05:14) - Dr. Bosley's mission on consumer rights to understanding.
• (00:07:22) - Building trust by avoiding jargon.
• (00:08:37) - Example of miscommunication in financial contexts.
• (00:11:33) - Addressing the problem with complex language.
• (00:13:05) - Avoiding language that fractures relationships.
• (00:17:01) - Case study of improved financial communication.
• (00:19:48) - Importance of relatable communication in business.
• (00:23:47) - Recognizing unnecessary complexity in language.
• (00:25:48) - Regulatory pressures for plain language use.
• (00:34:16) - Explanation of strategies for effective communication.
• (00:38:13) - Significance of concise communication.
• (00:46:19) - Thoughts on AI in communication simplification.
• (00:48:52) - Where to connect with Dr. Bosley.

Links and Resources:

• Deborah S. Bosley | LinkedIn
• The Plain Language Group - We make written content easy to understand
• Microsoft Word - Checklist for Rotary.docx

Sponsor Links:

• InQuasive: http://www.inquasive.com/
• Humintell: Body Language - Reading People - Humintell
• Enter Code INQUASIVE25 for 25% discount on your online training purchase.
• International Association of Interviewers: Home (certifiedinterviewer.com)

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