You see commodity beef at nearly every grocery store in the world. You might not realize it, but that beef is likely coming from the 4 main beef processors we have in this country. It's economical, it has certainly meets the high demand the country and the world demands and therefore is almost a necessity. But it has no story other than mass production and working to undercut premium programs, smaller brands or ranchers, and really just becoming an unstoppable monopoly with a choke hold grip on country-wide and global food production.