A quick chat with some participants from the Business Gateway Podcasting course delivered in Kilmarnock on Monday 5 November.

Lots of businesses ask for data, eg an email address and then use it to send a 'feedback' survey.

You could use it for much more than that. That email address would allow you to find me on social media, or to check if I'd ever engaged with your business before.

And that information could be really useful in terms of making me feel special and delivering outstanding customer service.

Systems and processes are good but they have to allow for initiative, they rely on people always doing the right thing at your end and sometimes, customers won't behave in the way you expect.

Colin Kelly presents a quick roundup of his recent podcasting workshop for CIPR North West and we get to hear from some of the excellent participants.

Colin Kelly looks at the Scottish Sun Free Books For Schools Promotion.

There's a little bit of maths, a quick hack for a simple way to get books for your school WITHOUT buying The Sun, and a question for Rupert Murdoch.

Colin explains why Theresa May's speech to the Conservative Party Conference was not impressive.

A new format for the podcast and Colin Kelly presents a new daily flash briefing for PR and communications professionals.

Today Colin explains the role of the 'Content Professional' and why every business should hire at least one.

As a communications professional, which are you?

You need to choose.

An exclusive interview with the talented author. Recorded in 2015.

Many of them are.

'Call me by my first name' and all that nonsense.

It's up to you to sort them out.

Award winning, inspirational and always ahead of the game. There's a tonne you can learn from Janet and her team.