PPC Live The Podcast - The F*ck ups that led to Triumphs

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes.

The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.

Takeaways

• Mistakes are inevitable in the PPC industry.
• Effective communication with clients is crucial when mistakes occur.
• Implementing guardrails can help prevent future errors.
• Taking ownership of mistakes is essential for personal growth.
• Testing strategies should be done strategically and within budget constraints.
• Never assume anything; always double-check your work.
• Sharing mistakes can foster authenticity in the industry.
• Automation should not be blindly accepted; evaluate recommendations critically.
• The journey in PPC is as important as the destination.
• Learning from failures is key to success in marketing.

Chapters

00:00 Introduction to Boris and His Expertise

03:04 The Importance of Clarity in Google Ads

05:56 Learning from Mistakes: Boris's Experience

08:45 Handling Mistakes with Clients

11:43 Mindset and Guardrails for Success

16:44 Taking Ownership of Mistakes

19:13 Strategic Testing in Marketing

22:52 Common Mistakes in Automation

27:13 The Importance of Sharing Failures

29:50 The Journey of Learning and Growth

Follow Boris on LinkedIn

Boris' EP on Bandcamp

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Takeaways:

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Chapters:

00:00 Introduction & Meet Dale Olorenshaw

02:06 Setting the Stage

05:25 The £15,000 Mistake Revealed

09:00 The Dreaded Client Email

11:39 Immediate Response & Team Support

13:43 Rebuilding Trust with the Client

15:48 The Growth Team's Role

17:11 Crisis Management Advice

19:20 Lessons Learned & Changes Made

22:04 Key Takeaways from the Story

23:13 Common Mistakes Dale Still Sees

25:30 SMB-Specific Advice

27:47 Why Talking About Mistakes Matters

29:31 Building a Mistake-Tolerant Culture

31:41 PPC Career as a Movie

33:53 Where to Find Dale & Closing

35:15 Outro & Announcements

Follow Dale Olorenshaw on LinkedIn

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for psychological safety in teams and the importance of building strong client relationships based on transparency and understanding.

Takeaways:

• Not every new bit of business is good for your business.
• Understanding profit margins is crucial before onboarding clients.
• Communication is key to resolving issues quickly.
• Red flags in clients don't mean they're bad; they may just need more development.
• Building a supportive team environment fosters growth and learning.
• Mistakes are valuable learning opportunities in the PPC industry.
• AI should not replace fundamental campaign structures.
• Psychological safety allows for honest discussions about mistakes.
• Client relationships can improve through transparency and collaboration.
• It's important to share experiences of failure to help others grow.

Chapters

00:00 Introduction and Background

02:47 The Importance of Discovery Calls

05:49 Identifying Red Flags in Client Relationships

08:46 Learning from Mistakes and Team Dynamics

11:47 The Role of Management in Mistake Recovery

14:48 Client Communication and Expectations

17:47 Conclusion and Key Takeaways

21:25 Navigating Client Conversations

23:52 Understanding Client Needs and Expectations

27:23 The Importance of Team Support

30:02 Common Mistakes in PPC Campaigns

34:27 The Value of Sharing Mistakes

37:12 From Setbacks to Success

Find Chris on ⁠LinkedIn⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠event is on February 5th

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In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job.

Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundamentals of marketing, especially when using AI tools.

The conversation highlights the significance of human involvement in marketing strategies and the lessons learned from mistakes.

Takeaways

• Networking at conferences can lead to valuable connections.
• Jack's journey into digital marketing began in 2015.
• Getting fired from his first job taught Jack important lessons.
• Communication breakdowns can lead to significant mistakes.
• Building a strong professional network is crucial for career growth.
• Overcoming setbacks can lead to new opportunities.
• AI can simplify tasks but should not replace human insight.
• Understanding the fundamentals of marketing is essential.
• Transparency in communication can help resolve issues.
• Mistakes are part of the learning process in any career.

Chapters

00:00 Introduction and Networking at Conferences

03:01 Jack's Journey into Digital Marketing

05:58 The First Major Mistake: Getting Fired

08:52 Communication Breakdowns and Lessons Learned

11:58 The Importance of Networking

14:56 Overcoming Setbacks and Finding New Opportunities

17:54 The Role of AI in Marketing

21:07 The Human Element in AI-Driven Marketing

23:58 Final Thoughts and Key Takeaways

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event is on October 22nd / February 5th

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing.

They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity.

Takeaways

• Susan has over eight years of experience in PPC and performance marketing.
• She emphasizes the importance of a holistic approach to marketing strategies.
• Account structuring is crucial for successful PPC campaigns.
• Performance Max campaigns require careful setup and monitoring.
• Transparency with clients about mistakes fosters trust and accountability.
• Testing and adaptation are essential in the ever-changing marketing landscape.
• AI should assist, not replace, human creativity in marketing.
• Mistakes are learning opportunities that should be openly discussed.
• Proper training in fundamentals is necessary before using AI tools.
• The role of PPC experts remains vital in the age of AI.

00:00 Introduction and Background

02:58 The Importance of Account Structure in PPC

05:50 Celebrating Mistakes and Learning from Them

08:45 Navigating PMAX Campaigns and Conversion Tracking

11:51 Transparency and Client Communication

14:54 Setting Expectations and Embracing Change

18:21 Client Communication and Accountability

22:21 Learning from Mistakes and Team Management

24:57 The Role of AI in Marketing

33:26 The Importance of Fundamentals in PPC

Find Susan on LinkedIn, SearchLab, PPC Real Talk

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PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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Summary

In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.

Takeaway

• Learning from mistakes is crucial in the marketing industry.
• Effective communication with clients is essential during crises.
• Managers should create a supportive environment to reduce anxiety in their teams.
• Over-segmenting PPC campaigns can dilute effectiveness.
• Authenticity in marketing helps build trust with clients and audiences.
• It's important to encourage team members to take calculated risks.
• Career progression should be based on readiness, not just ambition.
• Mistakes are part of the learning process in digital marketing.
• Ayisha's motto: 'Get clicks or die trying.'

Chapters

00:00 Introduction to Aisha and Paddle Sports

02:54 Learning from Mistakes: Aisha's F Up Story

05:51 The Impact of Oversights in PPC Campaigns

09:00 Client Communication and Damage Control

11:56 Lessons Learned and Moving Forward

14:52 The Role of Managers in Team Dynamics

17:59 Best Practices in PPC Campaign Management

20:53 The Importance of Authenticity in Marketing

23:53 Encouraging a Positive Work Environment

26:48 Career Progression in Digital Marketing

29:59 Conclusion and Future Engagements

Find Ayisha on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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Summary

In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.

Takeaways

• Aashna emphasizes the importance of taking ownership of campaigns.
• Never make significant changes on a Friday to avoid unmonitored errors.
• Mismatched landing pages are a common issue in PPC.
• Best practices should be adapted to the specific client context.
• Transparency about mistakes can foster a supportive work environment.
• Understanding the client's industry is crucial for effective PPC management.
• Automation should not replace human oversight in advertising.
• Mistakes are learning opportunities that should be openly discussed.
• Caring about the campaigns leads to better outcomes.

Chapters

00:00 Introduction to Aashna Makin

02:58 Early Career Mistakes and Lessons Learned

09:57 Navigating Mistakes in PPC Management

14:57 Common Errors in Advertising

20:59 The Importance of Discussing Mistakes

27:00 Final Thoughts and Advice

Find Aashna on ⁠LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams.

Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape.

Takeaways

• The importance of a thorough handover process to avoid mistakes.
• Automation should be used as a tool, not a crutch.
• Effective communication within teams is crucial during crises.
• Learning from mistakes is essential for growth in any career.
• Client relationships can be strengthened through transparency and collaboration.
• AI should assist, not replace human judgment in marketing tasks.
• Mistakes can lead to valuable lessons and improved processes.
• Maintaining a calm demeanor as a leader helps manage team panic.
• Understanding the client's perspective can improve agency-client relationships.
• Regularly reviewing and celebrating past successes can combat imposter syndrome.

Chapters

00:00 Introduction and Background

04:45 The Importance of Team Communication

09:57 Learning from Mistakes in Performance Marketing

15:02 Client Relationships and Trust

20:08 Leadership and Crisis Management

21:51 Effective Communication in Teams

22:48 Learning from Mistakes

24:43 The Importance of Data and Automation

26:33 Understanding Client Relationships

27:27 Common Pitfalls in AI Usage

30:32 The Value of Mistakes

32:32 Managing Team Reactions to Errors

35:37 Career Reflections and Growth

Find Inderpaul on LinkedIn

Intervier with Ed Sheeran:

Part 1

Part 2

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns.

Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry

Takeaways

• Adrienne emphasizes the importance of transparency with clients.
• Mistakes in PPC can lead to valuable lessons.
• AI should be treated as a coworker, not a replacement.
• Guardrails are essential to prevent mistakes in advertising.
• Efficiency should not come at the cost of detail.
• Reporting in PPC needs to evolve beyond basic metrics.
• Sharing failures can help others learn and grow.
• The industry is shifting rapidly, requiring constant adaptation.
• Accountability is key in maintaining client trust.
• Success in PPC is built on a foundation of learning from failures.

Chapters

00:00 Introduction to Adrienne Shaver

05:01 Learning from Mistakes in PPC

11:57 Guardrails and Accountability in Advertising

16:57 Understanding AI in Advertising

21:02 Shifting Best Practices in PPC

24:46 The Importance of Sharing Failures

26:44 Career Reflections and Future Aspirations

Find Adrienne on ⁠LinkedIn⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads.

They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues.

Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations.

The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.

Takeaways

• Always take a breath before responding to client concerns.
• Collaboration within teams can alleviate pressure during challenges.
• Understanding the client's market and product range is crucial.
• Mistakes can provide valuable learning opportunities.
• Research and staying updated on best practices is essential.
• Effective communication can prevent misunderstandings with clients.
• Utilizing team strengths can enhance campaign performance.
• AI and new features should be approached with caution and understanding.
• Building rapport within teams fosters a supportive work environment.
• PPC professionals should focus on driving quality traffic, not just conversions.

Chapters

00:00 Introduction to Dave Alexander and His Background

03:03 The Zombie Campaign Structure Explained

05:43 Identifying and Solving Campaign Issues

08:34 Client Reactions and Communication Strategies

11:31 Learning from Mistakes and Future Strategies

14:30 Advice for Handling Client Panic

17:24 The Importance of Collaboration Across Teams

23:03 Crafting Thoughtful Responses

26:21 Navigating Best Practices in PPC

29:11 Learning from Mistakes

33:20 Fostering Team Collaboration

40:32 The Crossover: From Court to Clicks

46:04 PLTP IntroOutro (22).mp4

Find Dave on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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