#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):

Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months:

Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?

Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC?

Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future?

Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by tech platforms currently?

Q4 Do you think that AR/VR have an important role to play in our future tech interactions? And how, if at all, do you see this impacting PPC?

Q5 What is the most exciting tech advancement relative to PPC that is happening now, and why is it exciting?

Q6 What is the most concerning and/or overhyped tech advancement relative to PPC that is happening now, and why is it concerning?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  with Ginny Marvin (@adsliaison)

Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion?

Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week?

Q3.1 What is an "agile budget"? It was talked about as if we already should know what that is and I'd not heard of it prior to GML.

Q3.2 Where can we see details about "privacy" as it specifically relates to masked search queries? At times, it feels like they slip away unannounced. We advertisers understand (+ have to accept) it conceptually. Pointing to [HERE] for customers would help.

Q3.3. Can you point to more info on "our standards on data privacy"? From the support doc: "Some search terms that don’t have enough query activity are omitted from the search terms report in order to keep with our standards on data privacy."

Q3.4 Once Google auto pulls SKU data into GMC Next, are we still able to modify/change data via supplemental feeds, rules and other tools?

Q3.5 If my competitors and I are all using generative AI to create our creatives, how does Google ensure we won’t get similar copies?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do?

Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do?

Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was your fault, how do you handle it?

Q4 Is there a particular aspect of PPC that tends to vex you or be difficult or something that is your perpetual blind spot?

Q5 What do you think is the biggest potential pitfall in PPC these days?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now?

Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions?

Q3 Where do you think PPC, in general is headed? What is contributing to your opinions on this topic currently?

Q4 What are you most excited or intrigued about when you think about or read about the future of search and/or PPC?

Q5 What are your biggest concerns about where search and/or PPC might be headed? And do you think there is anything that we could do about those concerns?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 How do you decide on the targeting for your PPC advertising?

Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms?

Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)?

Q4 Which platforms have the best targeting options currently, in your opinion, and why?

Q5 What is your biggest ad targeting frustration?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond?

Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts?

Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take?

Q4 In the event of a platform issue, how proactive are you in communicating with your clients or stakeholders? At what point(s) in the process do you communicate with them?

Q5 In a case like the Facebook issue over the weekend, how do you handle unexpected and/or significant overspend in your accounts?

Q6 Have you successfully gotten a refund or credit for any of your accounts when there has been a major platform issue? Was the refund sufficient in your opinion? How were you able to achieve that?

Thank you for listening!

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Q1 How do you define AI when it comes to PPC?

Q2 What aspects of AI do you think are helpful for PPC?

Q3 What aspects of AI do you think are a headache or difficult for PPC?

Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC?

Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC?

Q6 What is on your AI wish list for PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?

Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?

Q3 When you find performance struggling, what are the first things you check? Does it vary by platform?

Q4 How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?

Q5 If you can’t find anything specific that explains the performance weakening, what do you do?

Q6 Is there a particular performance scenario that is vexing you right now? Let’s help each other out!

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding?

Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it?

Q3 What strategies have you found that work well when using or testing broad match in Google Ads?

Q4 If you’re using or testing broad match in Google Ads, what have your biggest challenges or frustrations been?

Q5 What questions do you have for @adsliaison about using or testing broad match in Google Ads in 2023?

Q5.1 We feel like this when we try to figure out the paths a query can take in Semantic (Broad) search. PMax, Search, DSA. Is there a good framework we can use to understand where a query flows?

Q5.2 I am very happy with where Broad is going, but as I’m sure you know many folks want more search term report coverage. Do you think there’s any chance of that?

Q5.3 not about BM sorry but can Ginny get GAds to highlight which of the 15 headlines and 4 description lines have disapproved an RSA please? At the moment you have to guess which of the 19 possibilities has caused the disapproval or speak to GAds support.

Q5.4 Thanks for everything @adsliaison! What’s a hotter topic for you right now, Performance Max or Broad match? Which of these changes do you feel the community prefers?

Q5.5 There are a lot of times when the recommended optimizations in Google recommends trying broad match as a test. Is there a threshold of data that it gathers before recommending that or is it just doing that by default? No shade, only curious!

Q5.6 Well @adsliaison when is exact and phrase going to just go away? I’m guessing you don’t know ir can’t say but when given the chance to ask…

Q5.7 Thank you for all you do!

Q5.8 For fresh accounts with no data and less search volume KW, what are the bids you would suggest, and with what match type? Especially in the phase of finding the first few conversions.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup