PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced?

Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be!

Q3 What is a horror story regarding a mistake you made in PPC?

Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not?

Q2 Do you have anything new that you are trying for this year’s Q4 season?

Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.?

Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023?

Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them?

Q6 What are your biggest concerns in Q4 for your accounts and/or in general?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not?

Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you?

Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction?

Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)?

Q5 Are there things you wish AI could do for PPC that it does not yet do?

Q6 What are your biggest concerns about AI-generated content and images/videos in PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024"

Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai

Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it?

Q3 Do you use performance max and how are you finding it?

Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative?

Q5 What would you say to paid search advertisers who feel that Ai may take their jobs?

Q6 How do you keep yourself interested in the new Ai updates happening?

Q7 Has your workload changed and who are the people you need to push back on?

Q8 How important is it to actually know the business goals?

Q9 What advice have you been given that was not for you?

Q10 How do you deal with imposter syndrome?

Q11 What are the important things you want to hear when an agency is pitching to win business?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?

Q2 What have you done if you find yourself with an unreasonable workload?

Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?

Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns?

Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way?

Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy?

Q4 Are you sensing any trends in advertising as we head into fall and then holiday season?

Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is your most controversial or unpopular opinion?

Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted?

Q3 What popular PPC opinion do you really disagree with?

Q4 Is there any PPC take you’ve seen recently that really got you thinking?

Q5 What is your most hopeful or optimistic PPC take?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure?

Q2 Why do you think the PPC industry as we know it is dying or not dying?

Q3 What do you think our jobs will look like in 5 years?

Q4 What are the PPC skills of the future? And how do you feel about learning them (if you don’t already have them!)?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?

Q2 What is your position on using PMAX and under what circumstances?

Q3 SKAG or STAG, what is your position on which strategy to use and under what circumstances?

Q4 Do you think you have biases towards platforms? If so, which ones and why?

Q5 Do you have a natural trust or distrust of advice or recommendations from platforms? Does it vary by platform and why?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situation?

Q2 What are your thoughts on the newly delivered ruling against Google in the antitrust case?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X