PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it?

Q2 The Federal Trade Commission (FTC) is focusing on surveillance pricing and currently investigating this practice, what do you think about this?

Q3 What do you think about the FTC’s claim that hashing doesn’t make customer's data anonymous?

Q4 What are your thoughts on the latest in keyword matching in Google Ads and how things are prioritised?

Q5 Open AI is test launching a search engine, what are our thoughts?

Q6 Have you seen the flack Google has been receiving for their AI commercial currently running during the Olympics and if so is it justified? 

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you ever been micromanaged in your PPC work?

Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work?

Q3 Do you have anything in your prospecting process that helps you screen for potential micromanagers??

Q4 How do you handle or manage it when you're being micromanaged in your PPC work?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What are the KPIs that you are most often asked to track?

Q2 What are the KPIs that you are most often asked to optimize toward?

Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why?

Q4 What KPI do you think is the most misunderstood by either PPCers and/or clients/stakeholders? Why do you think it is misunderstood?

Q5 What KPI would you like to see go away forever, never to be spoken of again and why?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1: What are your general thoughts on bidding on brand terms in search?

Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms?

Q3: Are there any situations or circumstances when you think it is an absolute must to NOT bid on brand terms?

Q4. What do you think is the most misunderstood aspect of bidding or not bidding on brand terms for PPCers?

Q5. What do you wish clients or stakeholders understood better about bidding on brand terms?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what  are your thoughts on this?

Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform?

Q3 Which platforms do you find most and least trustworthy and why?

Q4 What could ad platforms do to regain and/or build more trust with advertisers and PPC pros in your opinion?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”?

Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many?

Q3: What are your thoughts on Google automatically pausing these types of keywords?

Q4. Do you plan to re-enable paused keywords? Why or why not?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage?

Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.?

Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are their biggest concerns?

Q4  What are the biggest or most common issues you encounter on landing pages for the accounts you manage?

Q5 Do you have a tool or platform you like to work with for creating better landing pages/post click experiences?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past?

Q2 What are you explaining most frequently these days?

Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain recently?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you read the new metric definitions from Google Ads? What are your thoughts?

Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google?

Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are your thoughts or concerns on this front?

Q4 How/do you think  goal posts are being moved relative to Google Ads right now in your opinion and experience? And what, if anything, would you love to see changed on that front?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How would you characterize your working relationship with Google Analytics 4?

Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup