PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon )

Q1 What is on your holiday wish list for PPC platforms?

Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?

Q3 What is on your holiday wish list for the PPC industry?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What are the most common PPC strategy or execution issues you run across these days?

How do you address PPC strategy or execution the issues you find?

What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services?

Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM?

Q3 Did you notice any trends this year as a PPCer?

Q4 Did you notice any trends this year as a consumer?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)?

Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?

Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?

Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?

Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What PPC news from the last few weeks (or months) has you most excited?

Q2 What PPC news from the last few weeks (or months) has you most worried or concerned?

Q3 What do you have the most questions or stress about in PPC right now?

Q4 Are there any PPC new stories that you’d like to know more about?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries?

Q2 How has PMax performance been for your accounts lately?

Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why?

Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not?

Q5 What is your Performance Max wish list? What would you like to see happen with its development?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries?

Q2 If you have seen cost increases, are they limited to any specific campaign type or platform?

Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps?

Q4  If you have seen cost increases, have you been able to do anything to bring costs back down to previous levels?

Q5 How are you explaining cost increases to clients or stakeholders? And are they concerned about this issue?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in?

Q2  What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform?

Q3 Are some platforms more difficult than others for you to make headway on (are noisier or more crowded)? If so, which one(s) and why do you think that is?

Q4 Have you seen any ads lately that really caught your attention? What were they advertising and on what platform? And what, specifically, caught your eye?

Q5  Is there something you really want to try in any of your accounts that your clients or stakeholders just won’t let you run with?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them?

Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)?

Q3 Are you currently feeding conversion values into ad networks? Why or why not? And what method(s) are you using to send conversion data to ad networks?

Q4 Which type of bidding are you using? If Smart, which variant and why? If manual, are you layering in third party scripts/rules?

Q5 Have you tested broad match in Google Ads in the last 12 months? What were the results of those tests? Were you surprised by the results - why or why not? If you have not tested broad match in Google Ads lately, what is keeping you from testing it?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not?

Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not?

Q3  Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year?

Q4 Are you planning on testing anything new for Q4 2023? If so, on what platform(s) and what went into your decision to try these new things?

Q5 How do you personally feel Q4 will go this year? Do you see anything out in the real world that has you leaning in one direction or another?

Q6 Does your team do anything special/different for Q5? Those are the days between Christmas and New Years Day.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup