PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most?

Q2  How do you combat PPC myths when clients or stakeholders bring them up?

Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust?

Q4  If you had to choose one myth you could wipe from existence, what would it be and why?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What do you consider to be a red flag when interacting with a potential client?

Q2 How do you handle red flags when they arise?

Q3 What red flag(s) are deal breakers for you and why?

Q4 What traits do you find make a problem client?

Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising?

Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success?

Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas as to why it worked or did not work for your accounts?

Q4 Is there a platform you’ve been thinking about testing but have not yet? Which one(s)? Why have you not done it yet?

Q5 Is there a segment that you think is not well covered by existing digital ad platforms? Where would you like to see this segment covered?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer?

Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not?

Q3 Is there anything in your contract that is there because you learned something the hard way? If so, what is it?

Q4 What is your biggest challenge on the business side of PPC?

Q5  Do you have a business of PPC questions vexing you right now? Maybe we can help!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)?

Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it?

Q3 Do you find some platforms are better at or easier to track conversions on? If so, which are better and worse and why?

Q4 What are the biggest roadblocks you encounter when it comes to properly tracking PPC conversions in 2023? How do you handle those situations?

Q5 With Apple potentially stripping out UTM parameters as early as Q4 2023, including Google and Facebook ads parameters, how do you plan to capture conversions that should be attributed to ads?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not?

Q2 How comfortable are you working in GA4?

Q3 What are your biggest challenges working in GA4?

Q4 What is missing in GA4 that you regularly used in Universal Analytics?

Q5 Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them?

Q6 What have been the most helpful resources you’ve found for setting up and using GA4?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):

Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months:

Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?

Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC?

Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future?

Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by tech platforms currently?

Q4 Do you think that AR/VR have an important role to play in our future tech interactions? And how, if at all, do you see this impacting PPC?

Q5 What is the most exciting tech advancement relative to PPC that is happening now, and why is it exciting?

Q6 What is the most concerning and/or overhyped tech advancement relative to PPC that is happening now, and why is it concerning?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  with Ginny Marvin (@adsliaison)

Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion?

Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week?

Q3.1 What is an "agile budget"? It was talked about as if we already should know what that is and I'd not heard of it prior to GML.

Q3.2 Where can we see details about "privacy" as it specifically relates to masked search queries? At times, it feels like they slip away unannounced. We advertisers understand (+ have to accept) it conceptually. Pointing to [HERE] for customers would help.

Q3.3. Can you point to more info on "our standards on data privacy"? From the support doc: "Some search terms that don’t have enough query activity are omitted from the search terms report in order to keep with our standards on data privacy."

Q3.4 Once Google auto pulls SKU data into GMC Next, are we still able to modify/change data via supplemental feeds, rules and other tools?

Q3.5 If my competitors and I are all using generative AI to create our creatives, how does Google ensure we won’t get similar copies?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do?

Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do?

Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was your fault, how do you handle it?

Q4 Is there a particular aspect of PPC that tends to vex you or be difficult or something that is your perpetual blind spot?

Q5 What do you think is the biggest potential pitfall in PPC these days?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup