PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What are the main types of data you regularly work with in PPC? From what sources?

Q2 Do you find you have less PPC data to work with now than you had previously?   What types of data, specifically, are diminished or less available?

Q3 Has the quality and/or reliability of your PPC data changed?   Where or in what way has it changed the most?

Q4 Are there any data points that you can no longer access or use because they have gone away?   What type of data falls into this category for you?   How are you handling the data loss?

Q5 If you could wave a wand and change something about PPC data today, what would it be and why?

Q6 Are there any data points you’re worried about diminishing or going fully away in the near future? What’s got you concerned about these particular data points?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you on what you would consider your desired PPC career path?

Q2 If you are on your desired PPC career path, how did you know it was the right path for you? And how did you figure out if you’re not on your desired path?

Q3 What has your career journey looked like? Have the steps you took all been part of the path you wanted? Let’s talk agency, in-house, freelance, niche, generalist, etc.   Which steps were most key for you?

Q4 Did you struggle at any point along the way in your PPC career journey? If so, how? And how did you get past that point?

Q5 What is the best piece of career advice you’ve received? Or is there advice you wished you had received or received sooner?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it?

Q2 What is something that you think is really positive about the PPC industry and/or the work that we do?

Q3 What is something that you think is negative or worrisome about the PPC industry and/or the work that we do?

Q4 What kind of change would you like to see happen in the PPC industry in 2023?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is on your mind this week in PPC?

Q2 What have your clients or stakeholders been asking you about this month?

Q3 Is there something you need help with or help to figure out? Let’s help each other solve some problems! 

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1  Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not?

Q2 Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What about that platform(s) is most concerning?

Q3 Are you doing anything proactively to help clients or stakeholders understand and contextualize what is happening in tech and at ad platforms?

Q4 Are clients or stakeholders concerned about the state of tech?   Have they brought the topic up to you?   If so, what are they focused on?

Q5 Do you have any plan in place for yourself or your agency for the coming part of the business cycle where brands will tend to let in-house staff go and look to outsource?  Same Q for in-house folks.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts?   If so, what are you using? If not, why not?

Q2 What type of AI do you think has the most promise for use in PPC and why?

Q3 What type of AI do you think is potentially most problematic for PPC and why?

Q4 What kind of AI would you like to see developed and/or deployed in PPC?

Q5 Do you have any ethical concerns about the use of AI in PPC?   Or even AI in general?

Q6 What AI tools are out there that you've either used or want to try?  (been trying to capture them as you've shared earlier in the chat too)

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not?

Q2 What is your most pressing brand safety concern or issue today?

Q3 Do you think some platforms handle brand safety better than others?   Who is the best?   Who is the worst?

Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns?   Or any that you’ve just decided not to do because of brand safety issues or concerns?

Q5 What is on your brand safety wish list for platforms?   This can be a general wish or specific to a platform(s).

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”?

Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)?

Q3 Is the Q5 time typically a busy time for the brands you work with? And in what industry/industries are you working?

Q4 Did you see or learn anything in Q5 2022 that was interesting and/or unexpected?

Q5 Are any Q5 2022 strategies being carried into Q1 2023? If so why and if not, why not?

Q6 What’s coming up for your brands in early 2023? Anything new you’re planning to test or hoping you get the chance to test?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is your holiday wish for Google Ads?

Q2 What is your holiday wish for Microsoft Ads?

Q3 What is your holiday wish for Facebook Ads?

Q4 What is your holiday wish for LinkedIn Ads?

Q5 What is your holiday wish for Twitter Ads?

Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.?

Q7 What is your holiday wish for the PPC industry?

Q8 What is your holiday wish for the PPC Chat community?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you ever raised your rates?   If so, why? And if not, why not?

Q2 Are you planning on or considering raising your rates for 2023?    If so, why? And if not, why not?

Q3 How do you go about raising your rates?

Q4 Are you nervous about raising rates for 2023?   If so, why?   Will the nervousness stop you from doing it?   And if not, why not?

Q5 Have you ever received pushback about raising rates?   How did you handle it?

Q6 What is your biggest question about raising rates?   Let’s help each other here with sharing experiences.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup