PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now?

Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions?

Q3 Where do you think PPC, in general is headed? What is contributing to your opinions on this topic currently?

Q4 What are you most excited or intrigued about when you think about or read about the future of search and/or PPC?

Q5 What are your biggest concerns about where search and/or PPC might be headed? And do you think there is anything that we could do about those concerns?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 How do you decide on the targeting for your PPC advertising?

Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms?

Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)?

Q4 Which platforms have the best targeting options currently, in your opinion, and why?

Q5 What is your biggest ad targeting frustration?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond?

Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts?

Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take?

Q4 In the event of a platform issue, how proactive are you in communicating with your clients or stakeholders? At what point(s) in the process do you communicate with them?

Q5 In a case like the Facebook issue over the weekend, how do you handle unexpected and/or significant overspend in your accounts?

Q6 Have you successfully gotten a refund or credit for any of your accounts when there has been a major platform issue? Was the refund sufficient in your opinion? How were you able to achieve that?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Q1 How do you define AI when it comes to PPC?

Q2 What aspects of AI do you think are helpful for PPC?

Q3 What aspects of AI do you think are a headache or difficult for PPC?

Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC?

Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC?

Q6 What is on your AI wish list for PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?

Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?

Q3 When you find performance struggling, what are the first things you check? Does it vary by platform?

Q4 How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?

Q5 If you can’t find anything specific that explains the performance weakening, what do you do?

Q6 Is there a particular performance scenario that is vexing you right now? Let’s help each other out!

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding?

Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it?

Q3 What strategies have you found that work well when using or testing broad match in Google Ads?

Q4 If you’re using or testing broad match in Google Ads, what have your biggest challenges or frustrations been?

Q5 What questions do you have for @adsliaison about using or testing broad match in Google Ads in 2023?

Q5.1 We feel like this when we try to figure out the paths a query can take in Semantic (Broad) search. PMax, Search, DSA. Is there a good framework we can use to understand where a query flows?

Q5.2 I am very happy with where Broad is going, but as I’m sure you know many folks want more search term report coverage. Do you think there’s any chance of that?

Q5.3 not about BM sorry but can Ginny get GAds to highlight which of the 15 headlines and 4 description lines have disapproved an RSA please? At the moment you have to guess which of the 19 possibilities has caused the disapproval or speak to GAds support.

Q5.4 Thanks for everything @adsliaison! What’s a hotter topic for you right now, Performance Max or Broad match? Which of these changes do you feel the community prefers?

Q5.5 There are a lot of times when the recommended optimizations in Google recommends trying broad match as a test. Is there a threshold of data that it gathers before recommending that or is it just doing that by default? No shade, only curious!

Q5.6 Well @adsliaison when is exact and phrase going to just go away? I’m guessing you don’t know ir can’t say but when given the chance to ask…

Q5.7 Thank you for all you do!

Q5.8 For fresh accounts with no data and less search volume KW, what are the bids you would suggest, and with what match type? Especially in the phase of finding the first few conversions.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising?

Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform?

Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform?

Q4 What is your biggest challenge or frustration when it comes to testing ad creative in your social campaigns?

Are there any resources you’ve found that help with your social ad creative? Either inspiration and/or for testing?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack?

Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging?

Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve this?

Q4 Have you done anything in the past year to improve your skills - courses, groups, etc.? If so, please be specific and also, how has this helped you?

Q5 Are you using more or different tools to help you stay ahead of the curve in PPC these days? If so, what has been helping you? Any tools you tried and abandoned?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently running Performance Max campaigns in Google Ads?   If so, for how long and for what industry or product?

Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far?

Q3 Have you tried Performance Max for e-commerce and/or lead generation?   Did you find it performed differently between e-comm and lead gen? If so, how?

Q4 What is your biggest challenge when either setting up or managing Performance Max campaigns?

Q5 How long do you wait to judge the performance of your Performance Max campaigns? If they are not performing well, what actions do you take to try to improve performance?

Q6 What questions do you have for @MenachemAni about Performance Max?

Q6.1 Any thoughts on how/if it's worth trying to get P-Max to work for a heavily regulated industry with strict compliance guidelines?

Q6.2 What’s your opinion on negativizing brand keywords from PMax? Is there a case in which you wouldn’t recommend it?

Q6.3 Scaling is a big issue for PMax. I saw a great post from @PPCKirk earlier today (the “ghostbusters” one) which is sort of what we do with high/mid/low converting structures. Any ideas on scaling, especially for mid-size to larger accounts ($100k-250k/mo or more?)

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not?  And was it difficult to get it deployed and collect the data?

Q2 Are you working in GA4 for your analytics needs and reporting?   If so, how is it going?  If not, why not?

Q3 Have you found a third-party tool or service that helps you use GA4 more effectively?

Q4 Are you looking at alternative analytics tools?   If so, which ones have you checked out? Thoughts?

Q5 What is on your GA4 wishlist before it is the only Google Analytics running (the date for this is currently July 2023).

Q6 Have you found any resources that have helped you in your quest to actually use GA4?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup