PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Let’s get an idea of who is participating today!  Are you an agency, a consultant, a freelancer or in-house PPC?   If you’re agency or in-house, what level are you in the organization?

Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?

Q3 If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?

Q4 Are you stuck in a PPC silo?   If so, what is your biggest frustration with being siloed?

Q5 What channels do you wish you had access to?   What would you do with data from these other channels that would make your PPC efforts stronger?

Q6 Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts?  Do you find that third-party tools are more or less necessary these days?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) co-hosted by Akvile DeFazio

Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically?

Q2 How have your paid social efforts gone so far this holiday season?

Q3 What are the benefits of advertising during Q5?

Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test?

Q5 What tools do you use for Q5 campaign and messaging inspiration?

Q6 Have you run Q5 campaigns and ads in prior years? What worked well (or didn’t) for you?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general?

Q2 What within or about any of the platforms are you thankful for?

Q3 What are you thankful for with regard to the clients or stakeholders you work with?

Q4 What PPC resources are you thankful for?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with regard to PPC?

Q2 Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about?

Q3 Have you seen any impacts on the platforms on which you are managing advertising? If so, what have you experienced?

Q4 Are you rethinking any of your strategies with the upheaval with the platforms and in tech in general for Q4 2022 and/or beyond?

Q5 What is your outlook for both the tech sector in general and PPC as we head into 2023?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)

Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already?

Q2 What are you doing for BFCM? Doing anything outside of your standard playbook? How are you trying to stand out?

Q3 Based on the last 10 months, have you readjusted what you expected to see in Q4 2022? Did you start the year with higher hopes after gangbuster Q4 2021.  How your are bosses taking this year so far?

Q4 Seen any interesting news, data, or articles that talk about what Q4 2022 or 2023 will be like?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What does the term “programmatic advertising” mean to you?

Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using?

Q3 What is your biggest challenge or frustration when it comes to programmatic advertising?

Q4 Questions for Marc Poirier -

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries?

Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both?

Q3 Do you have anything specific or special planned for Q4 on Meta or TikTok? @courtfalexander

- What should brands be doing?

Q4 What is your biggest concern or challenge regarding Meta and/or TikTok advertising heading into Q4 this year? Is it different from last year (if you advertised on these platforms then)?

Q5 Do you have any favourite resources or follows that help you keep up with the latest in Meta and/or TikTok advertising?

Q6 What other questions do you have, in general and/or for Courtney about Meta or TikTok advertising?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis?

Q2: Are there any tools you like to use when performing competitive analysis for PPC?

Q3 Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting?

Q4 Do you provide PPC services for a highly competitive industry or industries? If so, what is your biggest challenge competitively?

Q5 If you are doing PPC for a more niche or less competitive or less established industry, what are your biggest challenges competitively?

Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)?

Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience?

Q3 The Google Search On 22 event was very retail and shopping centric in the features & functionalities that were highlighted. What are your thoughts and reactions to this?

Q4 In addition to being shopping focused, it seems like many of the announced functionalities are also heavily for mobile. What are your thoughts on this?

Q5 Business Messages was also discussed - where searchers can initiate a text chat right from an ad. What are your thoughts on this feature? Read Google’s resource on Business Messages here: businessmessages.google

Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on?

Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)?

Q3 How are you conducting keyword research these days (if you are!)? Any tools you’re using that you like to help with this task?

Q4 How are you conducting competitor research these days (if you are)? Any tools you’re using that you like to help with this task?

Q5 What is your biggest challenge with PPC planning or research right now? Let’s see if we can help each other!

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup