PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What, if anything, does the term CRO mean to you?

Q2 Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page experience?

Q3 Is it part of your regular practice to review landing pages and/or web sites when either pitching or working on PPC accounts? Why or why not?

Q4 Do your clients or stakeholders view the post click experience to be part of your responsibility? How do you address post click issues with them when you find them?

Q5 What is the biggest hindrance, post click, that you have encountered for the accounts you have worked on? Were you able to do anything about it?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC?

Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders?

Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional?

Q4 Have you found it harder or easier to sell your value as a PPC professional lately?

Q5 What is your biggest frustration or thing you wish clients/stakeholders understood about today’s PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs before the deadline? Why or why not?

Q2  Do you have any Google Ads accounts that are not running RSAs (responsive search ads) yet? If so, why no RSAs?

Q3 Will you continue to run your ETAs? For how long and/or what would make you stop running them?

Q4 Has the end of ETAs impacted your strategy and/or campaign setup or structure in Google Ads?

Q5 Have you found an optimal formula(s) for crafting RSAs?

Q6 What is your biggest frustration with running RSAs, if you are currently running them?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)

Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking over an account from another team. Maybe even spinning up a new country account

Q2 Do you have a standard process/system for onboarding a new account? Let us know why or why not

Q3 For those that do have a system, what have you found that made the system successful?

Q4 What is the 1st thing you do once you get access to the new account? I imagine everyone has a slightly different go-to task they do right away.

Q5 What is the 1st thing you do once you get access to the new account? I imagine everyone has a slightly different go-to task they do right away.

Q6 What do you want to ask the community about onboarding new accounts? Thought I would make the last question a free for all. That way we can share our collective knowledge.

- What are the biggest or most common roadblocks you run into during onboarding, and how do you usually address/resolve them?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC?

Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it?

Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do you do it specifically to each situation where it is needed?

Q4 Has your expectation setting language or process changed with the rise of automation and/or the loss of data from things like iOS 14.5? If so, how has it changed?

Q5 What is your biggest frustration/what do you wish clients/stakeholders understood better when it comes to today’s PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both?

Q2 Which platforms are you advertising on for your B2B clients or brands?

Q3 What, if anything, is working well for you right now for B2B PPC in search advertising?

(Next question will be social

Q4 What, if anything, is working well for you right now for B2B PPC in social advertising?

Q5 What is your biggest frustration in B2B PPC?

Q6 If the platforms were listening to this chat, what would you request of them to make the B2B advertising experience better?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison)

Q1  Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later?

Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you?

Q3 Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not?

Questions for Ginny:

The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”?

Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one.  We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there.

I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and,  several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat as we discussed the updates that were announced and shared the ones that we most interesting to me. 

So I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William and a few others.  

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doing?

Q2 For those who are interested in speaking at conferences and events, but have not spoken, what has been the primary reason you have not spoken? Not applied? Pitch reject? Don’t know where to start?

Q3 For those who have spoken at conferences and events, what is your best advice for people who want to get their first chance to speak?

Q4 What do you think makes a great speaker or presenter? Anyone you’ve seen in the past who you thought was outstanding? What made them great?

Q5 For those who have not spoken at an event or want to speak more... What questions do you have about getting speaking gigs and how to prepare for them that our more experienced speakers might be able to answer?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)?

Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not?

Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning (ML) does better if you don’t segment. Has this been your experience?

Q4 Have you changed the way you set expectations for newly unsegmented or existing unsegmented campaigns in Google Ads?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup