PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj)

Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there and for how many clients/accounts? And if not, why not?

Q2 What have you found to be working really well in LinkedIn advertising lately?

Q3 What has been frustrating you in LinkedIn advertising lately?

Q4 Are there things that used to work well for you on the LinkedIn platform that no longer performs well? Do you have any thoughts as to why this might be happening?

Q5 Are there any newer features that you’ve tried and/or plan to try in the coming months on the LinkedIn advertising platform?

Q6 What questions do you have for @wilcoxaj about LinkedIn advertising in 2022?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We will get into the specifics in the next 2 questions).

Q2 If your business is being impacted, what is the biggest impact you’re seeing?

Q3 If your clients or brand’s advertising is being impacted, what is the biggest impact you’re seeing?

Q4 What is your biggest concern with regard to the general world economy relative to PPC?

Q5 Are you doing anything differently and/or do you plan to do anything differently in the coming months due to economic conditions? If so, what? If not, why not?

Q6 Are there any bright spots or opportunities you’re seeing with the current economic conditions for either your business and/or your client or brand’s advertising?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hiring experience?

Q2 What were the biggest frustrations in the PPC hiring process for you or your organization?

Q3 Has anything changed about the PPC hiring process in the past 2 years in your experience?

Q4 Is there something that you wish was out there that would make the PPC hiring process easier or better?

Q5 What are your views on “test projects” as part of the hiring process? You can answer as a potential employer or employee.

Q6 If you’ve been trying to find a PPC position, how have you found the hiring process to be lately?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not?

Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else?

Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances?

Q4 Do you have a set process, sequence and/or checklist you use when doing PPC audits? Or is it a customized process every time?

Q5 Is there something you find pretty often in audits that is surprising (or should be surprising) that it is set up either incorrectly or suboptimally?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson (@brie_e_anderson)

Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not?

Q2 What has your experience been like using Google Analytics 4 thus far?

Q3 Are there things that are missing or hard to find or use in Google Analytics 4 that were present/easy to find or use in Universal Analytics? How are you handling this?

Q4 Are you yet or do you plan to investigate alternative analytics platforms for yourself and/or clients? If you have investigated or tested any others, which ones and how was that experience?

Q5 What is your biggest frustration in working in or preparing to work with Google Analytics 4?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf)

Q1 How much do you currently interact with SEOs on your team/working with your clients/stakeholders?

Q2 On a scale of 1-10 where would you put your SEO empathy (your understanding of SEO rules of engagement and why SEOs do what they do)? Are you interested in raising that number (why or why not)?

Q3 Where do you see your job ending and an SEO’s job beginning on landing pages, domains, etc? Have you experienced any conflicts in these areas with an SEO team?

Q4 What do you wish SEOs would account for and/or understood better in working with us PPCs?

Q5 Is there data that you regularly share with an SEO team and/or that you get from an SEO team? How does this impact your PPC strategy and work?

Q6 How do you handle questions of attribution and ROI when the data tells conflicting stories of who was the bigger hero between SEO and PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not?

Q2 Have you experienced an increase in awareness of or requests to be more vigilant with regard to brand safety in the past year or two?

Q3 Do you find that your ability to keep your brands “safe” from appearing alongside objectionable types of content is easier on some platforms than others? Which ones are better or worse for you?

Q4 Do you think that the tools that the platforms provide are adequate for your brand safety needs and concerns?

Q5 Have you stopped advertising on any platforms because of brand safety issues? To the ex,tent you can share, what specifically made you stop?

Q6 What is your biggest brand safety in advertising frustration(s)?

Q7 If you could have one wish with regard to brand safety in advertising on platforms, what would it be?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)

Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people? 

Q2 What does taking a leadership role in PPC mean to you? Note: You can lead without being a manager, and influence without being in charge! 

Q3 What about leadership within the wider #PPCchat or PPC community? What does leadership look like outside of the office? 

Q4 Agency, freelance, client-side, consultant, etc. It can all get a bad rep. In reality, there are pros and cons to each! What's something you wish more people knew about working in your role in PPC? 

Q5 Leadership across tactics and teams is important. How do you like to work with our colleagues in SEO, CX, customer service, sales (!) etc? 

Q6 Knowing your values is an important part of leadership. What is a value you hold that helps direct you in your career? PS: There's no 'wrong' values - if you value hustle then that's just as valid as someone valuing rest. 

Q7 We've been talking about leadership & community in PPC today, so let's have a round of warm fuzzies and kudos. Who is someone who has influenced your journey in PPC and may not know it? Tag them, tell us about it. 

Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with John Lee (@John_A_Lee)

Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not?

Q2 What types of campaigns are you running in Microsoft Advertising?

Q3 Is there anything in Microsoft Advertising’s platform that you have wanted to try but have not yet? Why haven’t you?

Q4 This question is directed at @John_A_Lee but please reply to and comment on what he shares here. John - what are some of the new features and capabilities Microsoft Advertising has rolled out recently?

Q5 For search campaigns, what is your go-to optimization strategy? Or said another way, what optimization strategy do you prioritize and/or spend the most time working on?

Q6 What could Microsoft Advertising be doing better or more to benefit you, your campaigns and your clients?

Q7 Do you have questions for @John_A_Lee about Microsoft Advertising?

Listen to the full episode - themarketinganu.com/podcast

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - https://linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra

Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly?

Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders?

Q3 How frequently are you using this data to make optimizations?

Q4 Do you use any PPC Data to inform ad copy or other creative asset development? If yes, what are you doing? If not, why not?

Q5 Do you use any PPC Data to inform marketing budget distribution? What data points do you use for this?

Q6 Are you using any PPC Data to influence other digital marketing channels? Ex. SEO, Email marketing, content development?

Q7 Do you have a favourite data point that you think gives you special insight into something? How did you come to use it?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup