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PPC Live The Podcast - The F*ck ups that led to Triumphs episodes
- EP185 - The Year in PPC - 2021#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How would you sum up your thoughts on this past year in PPC?Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC?Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the most? How did it impact you and your accounts?Q4 What is on the horizon for you in PPC for 2022? Plans to try anything new? Staying the course?Q5 What is your biggest PPC wish for 2022?Q6 What are your current favorite resources, tools, etc. that help you be your best in your PPC efforts?Q7 What do you need or wish was available somewhere to help you in your PPC efforts? This could be a tool, resource, etc.Thank you for listening!#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchatPlease help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup33 min
- EP184 - Staying Sane in PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How are you feeling, mental health wise, lately in PPC and life?Q2 What do you think are some of the biggest mental health challenges we can face in PPC?Q3 What do you wish clients or stakeholders knew about how their actions(or inactions) may impact the mental health of their PPC professionals?Q4 When you’re having a tough time, what do you do to try to make it better or get through it?Q5 Are certain seasons or types or work more stressful for you? Do you have any mechanisms or strategies in place to help yourself during those times?Q6 Are there any resources you’ve found that you find helpful for “staying sane in PPC”?#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup41 min
- EP183 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)?Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using?Q3 Is MER something you are interested in using in your accounts? Why or why not?Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're finding this so, how are you handling this?Q5 What are your biggest challenges when it comes to tracking and/or reporting on things like ROAS or MER in your accounts?Q6 How do you think we need to be thinking and talking about attribution and success metrics in the future? How might MER factor into this for you?Q7 Which ad platforms have you noticed being the most affected by tracking and/or attribution issues?Q8 If you’re using MER, how are you tracking effectiveness across multiple platforms?#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup1 hr 10 min
- EP182 - BFCM - How Did It Go#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms?Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance?Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why?Q4 As a consumer, what was your impression of the BF and CM sales offers this year?Q5 If you are not running e-comm accounts, did you notice any changes in your accounts during this period (such as higher CPCs, impression changes, conversion rate changes, etc.)?Q6 For non e-comm accounts - did you pause your ads? If so, on all platforms or just some?Q7 Do you have anything planned for December to try to keep sales flowing? Have there been any disruptions that you’re dealing with?Q8 Anything weird you ran into that you’d like to get an opinion on from the PPC community?#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup21 min
- EP181 - If Platforms Had Honest Tag Lines#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 If Google Ads had an honest tag line, what would it be?Q2 If Facebook Ads had an honest tagline, what would it be?Q3 If Microsoft Ads had an honest tagline, what would it be?Q4 If LinkedIn Ads had an honest tagline, what would it be?Q5 If Twitter Ads had an honest tagline, what would it be?Q6 If TikTok Ads had an honest tagline, what would it be?Q7 If Snapchat Ads had an honest tagline, what would it be?Q8 If Pinterest Ads had an honest tagline, what would it be?Q9 Any platforms I missed that you want to do a tagline for today?#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - if you're on Apple Podcast leave a review here.22 min
- EP180 - What still works today in PPC?#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (We will be getting into specifics in subsequent questions)Q2 What used to work great in paid search that lately just is not working well or at all? How are you coping with these changes?Q3 Is there something new in paid search that has been working really well for you lately?Q4 What used to work great in paid social that lately just is not working well or at all? How are you coping with these changes?Q5 Is there something new in paid social that has been working really well for you lately?Q6 What is your biggest frustration or challenge right now in PPC performance? Maybe we can help each other!Q7 Is there something that used to work well for you in paid search or paid social that you hope will one day work as well again? Do you think it will/could happen?#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - if you're on Apple Podcast leave a review here.36 min
- EP179 -TikTok Ads#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is your general perception of advertising on TikTok?Q2 Are you currently advertising on TikTok for any clients? If so, in what industries?Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not?Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their questions?Q5 What are your biggest questions about TikTok advertising?Q6 What are some of the ways you’re finding success on TikTok? What kind of content has worked best for you?Q7 Have you found any great TikTok advertising resources?#PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - if you're on Apple Podcast leave a review here.26 min
- EP178 - The Future of PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions?Q2: What do you think the future of paid search ads will look like?Q3: What do you think the future of paid social ads will look like?Q4: Is there an ad type that you think will become a big deal in the future that is not very well known or used right now?Q5: What are you most concerned about for the future of PPC?Q6: What are you most excited about for the future of PPC?Q7: Bold prediction time! Share your most bold or wild future of PPC prediction.#PPCChat Roundup is sponsored by Opteo. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!Please help grow the podcast - if you're on Apple Podcast leave a review here.35 min
- EP177 - How to Say No in PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1: Do you ever say no to clients and/or stakeholders? If not, why not?Q2: Are there certain requests that you will always say no to (or want to say no to)?Q3: How do you generally position your “No” answers to clients and/or stakeholders?Q4: Have you ever turned down a project? Why did you say no? How did you say no?Q5: Has your criteria for when you say no to something changed in the last year? If so, how?Q6: What kind of pushback have you gotten from clients or stakeholders when you’ve said no to something? How did you handle it?Q7: What is the most outrageous request you’ve gotten for PPC? How did you handle it?Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.39 min
- EP176 - Unpopular Takes on PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is your most controversial or unpopular take on paid search?Q2 What is your most controversial or unpopular take on paid social?Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)?Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why?Q5 What is your secret PPC conspiracy theory?Q6 Do you have a controversial or unpopular or unusual take on a topic outside of PPC that you’d like to share?Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.30 min
About PPC Live The Podcast - The F*ck ups that led to Triumphs
From the publisher's feed
The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.
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