PPC Live The Podcast - The F*ck ups that led to Triumphs

PPC Live The Podcast - The F*ck ups that led to Triumphs

By Anu AdegbolaBusinessMarketing
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PPC Live The Podcast - The F*ck ups that led to Triumphs episodes

  • EP193 - PPC Career Paths

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 


    Q1 How long have you been working in PPC? What is your current position and how long have you been in it?

    Q2 How did you get started in PPC?

    Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else?

    Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share?

    Q5 What advice would you give to someone who is considering a career in PPC and/or just starting out?

    Q6 What, if anything, do you wish you could “do over” in your PPC career?

    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


    45 min
  • EP192 - Performance Max with Ginny Marvin (Google Ads Liaison)

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin


    Q1 Are you running/have you run any Performance Max campaigns in Google Ads?


    Q2 If you have not run any Performance Max campaigns yet, why have you not tried them?


    Q3 How has the performance of your Performance Max campaigns been?


    Q4 What is your biggest challenge with Performance Max campaigns?


    Q5 Is there anything you wish were different about Performance Max campaigns (could be set up, viewing data, etc.)?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    36 min
  • EP191 - Frederick Vallaey's Unlevel the Playing Field

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys


    Q1 How much automation are you currently using in your Google Ads accounts? What types are you using?


    Q2Do you use smart bidding across the board or only for certain campaigns?


    Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types?


    Q4 What tricks do you have for helping automations perform better? Any optimization tips and/or ways you’ve prevented failures?


    Q5 In what scenarios do you feel manual management is still better than automated #ppc?


    Q6 How do you plan to stay relevant in a #ppc world where more and more of what we used to do is getting automated?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    34 min
  • EP190 - What If Most PPC Data Went Away?

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)


    Q1 What are the primary sources of data you utilize in your regular PPC management?


    Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program?


    Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do?


    Q4 Facebook is an interesting case study in PPC data going away after iOS 14.5. What, if anything, have you learned from this situation?


    Q5 Are you doing anything now to prepare clients or stakeholders for a potential loss in data that they have become used to having access to?


    Q6 What keeps you up at night when it comes to PPC data? Are you concerned about having a lot less data to work with in the near future? Why or why not?


    Q7 What are you most hopeful about when it comes to PPC data?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    30 min
  • EP189 - Digital Advertising & Privacy - Can They Coexist

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)


    Q1 How concerned do you think advertisers should be about user privacy?


    Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes?


    Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views?


    Q4 Google recommended getting “clear consent” from your customers regarding use of first party data in their latest presentation on privacy. How feasible do you think this is?


    Q5 Do you think the use of first party data is inherently more privacy protective than the use of third party (cookie) data?


    Q6 Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    29 min
  • EP188 - What To Expect From Google Ads in 2022

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

    Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared?

    Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic search ads) in ad groups. What are your thoughts and/or experiences with this suggested method of organising accounts?

    Q3 How often do you check your SQRs (search query reports)? Google Ads suggested checking them EVERY SIX MONTHS for their new simplified account structure…

    Q4 Another recommendation was to only have 1 RSA (responsive search ad) per ad group (and no ETA or expanded text ads). Thoughts? Experience with doing this if you have?

    Q5 Enhanced conversions will be a big push in 2022. Have you used them yet? What are your thoughts on them?

    Q6 What has your experience been with broad match lately?

    Q7 What are your biggest questions about Google Ads in 2022? What would you like more clear guidance on?


    Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for  Google Ads managers. For a 60 day free trial of their Google Ads  automation tool go to www.opteo.com/ppcchat  

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    39 min
  • EP187 - Ad Targeting and Figuring Out Who/What to Target with Tiffany Shears (PPC Manager)
    Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock?
    Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use?
    Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you use what you use?
    Q4 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid search ads? Why? (Next Q will be about paid social)
    Q5 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid social ads? Why?
    Q6 Do your clients or stakeholders have incorrect or misguided ideas about who their actual or potential customer base actually is? How do you know it’s not right? What do you do in this situation?
    Q7 What kind of data points do you use to help determine who you should be targeting and how to actually reach them?
    Thank you for listening!
    #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat
    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
    . Tiffany Shears can be mostly found on Twitter (twitter.com/tiffanyjshears)
    1 hr
  • EP186 - PPC Yikes Moments

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2  Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? How did you handle it? Q4 Is there a scenario that you worry about causing a major PPC “yikes moment” that keeps you up at night? Have you done anything to try to prevent that scenario from happening? Q5 What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about? Q6  What do you view as your level of responsibility to alert clients or stakeholders when they are thinking about doing something ill-advised? How do/would you handle this situation? 


    Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for  Google Ads managers. For a 60 day free trial of their Google Ads  automation tool go to www.opteo.com/ppcchat  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    36 min
  • EP167 - Staying Current with Evolution of Events
    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
    Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned?
    Q2  Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with?
    Q3 Obviously, virtual events are not the same as in person events. What has the biggest difference(s) been for you in your experience and has it impacted what you feel you’ve taken away from the virtual events?
    Q4 If events are not a significant way for you to keep current in the world of PPC, what is? 
    Q5 Has anything about your learning changed in the last 18 months? If so, what and how has it changed?
    Q6 What would you like to share with virtual event organizers that would make the experience more valuable and/or better for you?
    Q7 Is there a need for a different kind of event or publication or podcast or something else that would help you keep up with what’s happening in PPC?
    45 min
  • EP1 - Ad Copies & Ad Extensions
    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)? Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well? Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;) Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad
    37 min

About PPC Live The Podcast - The F*ck ups that led to Triumphs

From the publisher's feed

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.

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