PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it?

Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it?

Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost never fails you?

Q4 What is one of the biggest mistakes or “fails” you’ve had in your PPC career? What did you learn from it?

Q5 What is something that ended up being unsuccessful that you thought for sure would work? What did you learn from it?

Q6 Is there a strategy or tactic that you’ve had enough bad experiences with that you essentially never do or recommend it?

Q7 Is there a strategy or tactic that you really want to try but are nervous about? What makes you nervous about it? What would make you try it?

Ps. Apologies for some background noise on this episode - my brother doesn't understand the concept of podcast recording "studio". He just had to do some yoga and clear up the kitchen and finish up laundry. :)

PPs. Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What percentage of your advertising is currently done on Facebook and/or Instagram?

Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted?

Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders?

Q4 Are you thinking more about diversification in your PPC advertising platforms? If so, how long have you been thinking about/wanting to diversify more? What is the primary motivation?

Q5 Are clients/stakeholders asking for alternative strategies that move away from Facebook and/or Instagram or other platforms? If so, has their concern increased, decreased or stayed the same in the last few months?

Q6 What platforms have you been using or testing for use instead of Facebook and/or Instagram? How have those campaigns performed for you?

Q7 What is your biggest concern and/or challenge when it comes to diversification in your PPC planning and strategy?

Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday!

Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What are your thoughts/reactions to this announcement?

Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not?

Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about?

Q4 What are your thoughts about all accounts being automatically migrated into data-driven attribution (DDA) - with opt-out as an option?

Q5 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this?

Q6 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this?

Q7 What questions do you have for Google Ads about this change?

Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not?

Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome.

Q3 These new campaigns will also include “optimized targeting” which is on by default - thoughts?

Q4 What are your thoughts on Google display advertising in general?

Q5 Have brand safety concerns increased, decreased or stayed about the same for you in the past 12 months?

Q6 Are you using other networks for your display advertising if not Google? How do you like them? And why did you choose them?

Q7 What is your biggest challenge or frustration in display right now?

Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown

Q1 Have you started to prepare for Black Friday/Q4?  If not, when do you usually start to prep? Why hasn't this year been different for your business?

Q2 For those who may need some inspiration...  Are there any blog posts/articles/guides you found to help you prep for Black Friday?

Q3 Anyone seen any brands launch their Black Friday deals already? I know I saw some "Black Friday" messaging in July which looks cheesy

Q4 Have you seen the increased media coverage of supply chain and postal delivery issues cropping up since Q2? Will this impact your business and in what ways?

Q5 Have you been or thought about pitching your brand to let you test a new ad platform for Q4 this year? We know Google and Facebook will be competitive... while at the same time it's important to not just rely on those 2 channels for your brand's growth

Q6 I know we do paid ads, but do you help your brands make sure there is a consistent tone/message across all marketing channels?

Please continue to help grow this podcast - subscribe, share with your network and for Apple users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings?

Q2 Is there anything you’re doing or planning to do to prepare for this change?

(It is nice that we have a long horizon to prepare for this at least).

Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will be the only option in less than a year?

Q4 It was shared that your RSA “ad strength” rating does not impact quality score, but does it impact performance in your experience?

Q5 Have you seen any improvement in the search query data available within Google Ads?

Q6 Anything else on your mind regarding Google Ads this week?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method?

Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client?

Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it?

Q4 Do you charge for account reviews or audits? Why or why not? Are there different levels to this type of work in your opinion?

Q5 Do you charge differently for Social Ads than you do Paid Search Ads? If so, how?

Q6 Method: Hourly billing - pros, cons, and when/if and how it works best?

Q7 Method: Set fee for project/scope of work - pros, cons and when/if, and how it works best?

Q8 Method: % of ad spend - pros, cons and when/if and how it works best?

Q9 Which pricing model do clients seem most comfortable with in your experience? Least comfortable with?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there?

Q2  If you are not advertising on Amazon Ads currently - why not?

Q3 Have you found success using Amazon Ads? If so, any specific industry or other common aspect you’ve discovered?

Q4 What is your biggest frustration with Amazon Ads?

Q5 How do you get started with Amazon Ads? Question from @andreacruz92 

Q6 How often do you use data from other ppc channels to influence decisions and keywords on Amazon. Anything interesting you're doing with your Amazon data and Google data? Question from @BrettBodofsky 

Q7 Are there any common mistakes or missteps that we might be able to help new advertisers avoid? Question submitted by @andreacruz92

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How are things going, generally, in your accounts this week? Anything of particular concern you’d like to discuss?

(I will be asking about specific platforms in subsequent questions)

Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with?

Q3 How about Facebook Ads - what is on your mind relative to Facebook Ads? Any questions or issues you’re having that we might be able to help with?

Q4 What about other channels - Microsoft Ads, Twitter, LinkedIn, Snapchat, Pinterest, Quora, TikTok? Any questions or issues you’re having that we might be able to help with?

Q5 Anything on your mind more generally in PPC that you’d like to throw out there for discussion?