PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What do you think/predict Google will announce relative to Google Ads this year?

Q2 What will be the buzzword or buzzwords for this year’s announcements? Past examples include “moments” and “privacy”.

Q3 What industries do you think will be used as the example industries or case studies? For those not in the know, they always highlight their new features with stories from some company who used it and loved it!

Q4 Will any B2B focused announcements be made this year?

Q5 How much will automation be talked about? And if so, what do you think will be said or shared on this front?

Q6 What would you love to see announced (even if it has zero chance of actually being announced)?

Q7 What are you dreading hearing that you think is at least somewhat likely to be announced?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How have your accounts been impacted by COVID? Does it vary by platform or industry?

Q2 How has your business (agency, consultancy/freelance or in-house) been impacted by COVID?

Q3 What has surprised you the most, relative to COVID impacts, over the last year in PPC?

Q4 How do you think PPC and your accounts will be impacted as we begin to emerge from the full pandemic phase of COVID?

Q5 What have you learned having gone through over a year of a “once in a lifetime” level event like COVID?

Q6 Are there things that have been going in or came into place over these last 14 months that you’d like to see stick around?

Q7 Are there things that have been going in or came into place over these last 14 months that you’d like to see go away?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & co-hosted by Patrick Gilbert(@PatrickJGilbert)

Q1 How much automation are you currently using in your accounts? Does it vary by platform?

Q2 What is your general attitude regarding automation in PPC? Has it changed in the past year?

Q3 Why do you think the industry has been so slow to embrace automation?

Q4 What are the common misconceptions around automation?

Q5 Are there scenarios where automation struggles in your experience? For example, low volume accounts?

Q6 What is the role of the PPC manager or freelancer in the age of automation? Are they still relevant?

Q7 What does a modern, pro-automation PPC agency look like? Are you currently moving toward becoming a more pro-automation agency/consultant? If not, why not? How close are you currently to being a pro-automation PPC pro or agency?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so, why do you think that is?

Q2 What kinds of tests are you running in search ad accounts (Google or Microsoft Ads)?

Q3 Are there tests that you’d like to be running (or used to run) that have become more difficult or impossible with increased automation in Google Ads? How has your testing changed in the last year?

Q4 What kinds of tests are you running in social ad accounts (such as Facebook, Twitter, LinkedIn, Snapchat, Quora, etc.)?

Q5 Are there tests that you’d like to be running on social platforms? Why aren’t you running them? Have they become more difficult or are they just not possible or is it something else?

Q6 What is your absolute favorite test to run (any platform)? Why is it your favorite? Has platform automation changed your answer here?

Q7 What, if any, types of tests do you either not like or think are a waste of time? Why? Has platform automation changed your answer here?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approach?

Q2 What if you could no longer do retargeting - what would you do instead?

Q3 What if conversion actions could not be passed back into ad platforms - what would you do?

Q4 What if product feeds went away and we were left with only schema? What would you do?

Q5 What if you could not use lookalike or similar audiences anymore - what would you do?

Q6 What if you could not utilize your first party data (like uploading customer lists to a platform) - what would you do?

Q7 What if Google Ads goes fully automated - how would you adapt?

Q8 What if you can no longer see audience or demographic data in platforms - what would you do?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all?

Q2 Are you putting anything into place now to be ready for FLoC and the impending dropping of iOS 14.5 (which is rumored to possibly happen today with the scheduled Apple event)?

Q3 What are you experiencing with queries in Google Ads lately?

Q4 Both tCPA and tROAS Bidding Strategies in Google Ads will be deprecated this month. What, if anything, do we need to prepare for this change? Could these changes impact the CPA and ROAS negatively? h/t to @mab_says for the Q!

Q5 Let’s talk smart bidding strategies - are you using them and how are they working for you? Any issues you are encountering?

Q6 What is your biggest frustration when auditing accounts? Is there one thing in particular you always check first because it can identify other areas to investigate?

Q7 Anything else you’re wanting to talk about today?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie)

Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of forecasting are you doing and how are you doing it? How confident do you feel about your forecasting?

Q2 If you are doing PPC forecasting, are you using any tools in your process?

Q3 What do clients typically request when it comes to PPC forecasting? Do you think that what they ask for is what they actually need? Do they ask for things that are difficult to forecast?

Q4 What is the hardest part of doing PPC forecasting for you? Do you find any one type to be more challenging (new initiative/platform, predicting performance on existing platforms w/ budget change or general trends)?

Q5 When you provide forecasting, how do you position it? Do you provide any caveats or disclaimers when you share a forecast? If so, what do you typically say?

Q6 What do you wish you had to make PPC forecasting easier?

Q7 Are there any resources you’ve found that have helped you with your PPC forecasting or your thinking about PPC forecasting?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Sonika Chandra (@sonika_chandra) from Seer Interactive (@SeerInteractive)

Q1 What’s your go-to process for analyzing query data? For example, I combine x data sources and [fill in the blank]...

Q2 What are your primary success metrics for your queries? CVR (conversion rate)? CTR (click through rate)?

Q3 At Seer, we don’t live in silos, are you leveraging other platforms' search term reports? Organic data? If so, how?

Q4 What tools and automations are you leveraging to analyze large datasets at scale? On average, how long does each analysis take?

Q5 When analyzing your query data, what insights and opportunities do you typically find?

Q6 It’s been 6+ months since the Google Ads search term report update, are your accounts continuing to be impacted?

What creative strategies/tactics have you leveraged to circumvent the query data loss?

Q7 Do you have any questions for @sonika_chandra and @SeerInteractive about query data?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk)

Q1 To help any beginners here: what makes Shopping different from Search, and what are some things to keep in mind when managing Shopping Ads?

Q2 Standard vs. Smart Shopping (SSC)? In your experience, who wins and why? Any commonalities you’ve found as to when one works better than the other?

Q3 What are examples of ways SSC (smart shopping campaign) removes data from reporting, and do you think this is a problem? Why or why not?

Q4Have you developed or found any interesting ways to see some of this data again?

Q5 What should we know about Microsoft Shopping Ads? What differences do you see in performance vs. Google Shopping?

Q6 What do you think is an under-valued tactic to help grow Shopping Ads in 2021?

Q7 What do you see as the future of Shopping Ads? What should we be watching out for - what are you paying special attention to?

Q8 How do you think the recent Google privacy changes will impact Shopping Ads?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co-host John Lee (@John_A_Lee)

Q1 Are you currently advertising on the Microsoft Advertising network? For all of your accounts or only some? If only some, why those accounts and not others?

Q2 What are the top 1 or 2 things you are loving on Microsoft Advertising?

Q3 What are the top 1 or 2 things you are loving on any ad platform?

Q4 As the definition and application of automation continues to evolve, what is your point of view on “forced automation” - e.g. automated ad copy recommendations, the shift to Enhanced Manual CPC, etc.?

Q5 If you could make changes to the ad platforms, what would YOU choose to automate?

Q6 What would you like to see happen with Microsoft Advertising? Features added? Functionality changed?

Q7 What questions do you have for @John_A_Lee about Microsoft Advertising?

Q8 We publish a lot of content at Microsoft Advertising, covering a lot of topics. Are we hitting the mark? If not, what would you like to hear from us?