PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 How are you feeling, generally, about the prospects for PPC in 2021?

Q2 What are you most excited about in PPC for 2021?

Q3 What are you most concerned about in PPC for 2021?

Q4 Do you have any new projects or initiatives planned for 2021? If so, what are they?

Q5 Have you vowed to stop doing any particular PPC things in 2021? And if so, why?

Q6 What are you really hoping to be able to get a client to say yes to in 2021?

Q7  Which do you think will have a bigger impact on your PPC efforts in 2021 - Google’s continued transparency blocking (search queries) or the Facebook/Apple feud regarding trackable advertising data? Or neither? Something else?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 AWhat do you think the biggest change was in PPC in 2020?

Q2 What is your biggest general wish for PPC in 2021?

Q3 What are your PPC wishes for Google Ads in 2021?

Q4 What are your PPC wishes for Facebook Advertising in 2021?

Q5 What are your PPC wishes for Microsoft Advertising in 2021?

Q6 What are your PPC wishes for LinkedIn Advertising in 2021?

Q7 What are your PPC wishes for other platforms (Amazon, Twitter, Quora, Snapchat, Pinterest, TikTok, etc.) in 2021?

Q8 What are you hoping to get to do or try in 2021 that you didn’t get to in 2020? What kept you from it this year?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng

Q1 Are you currently using Google Data Studio? If so, how are you using it?

Q2 Why do you use Google Data Studio?

Q3 What is your favourite source of data to connect to Google Data Studio?

nQ4 What data connectors do you use with Google Data Studio? What is your favorite?

Q5 What Insights from what platform are easier to see in Google Data Studio?

Q6 Do you create your own boards with google data studio or do you have templates?

Q7 Bonus: Can you share your resources for boards?

Q8 Do you automate your reporting being emailed to clients, bosses, etc?

Q9 ??

Q10 Sooooo, why do you use Google Data Studio?

Q11 What are your helpful resources for Google Data Studio?

Q12 What do you wish Google Data Studio could do that it currently cannot?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce

Q1 Do you have any input or responsibility for landing pages or CRO in your accounts? If so, what is expected of you?

Q2 What types of campaigns do you generally use landing pages for? When/would you use an existing page of your website instead?

Q3 What other techniques or tools for optimization, apart from A/B tests, are you currently implementing?

Q4 What factors do you take into account when prioritizing experimentation and optimization?

Q5 What’s your biggest hurdle when coming up with new testing or optimization strategies?

Q6 Do you have an example of a time when you made a very interesting discovery based on a website or landing page experiment? How did you leverage that discovery?

Q7 Do you have questions for @SimonMathonnet & @unbounce ?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins?

Q2 Have any of your accounts been impacted by the recently rolled out Auto Applied Recommendations (with their own control center outside of the Google Ads UI)?

Q3 Has the obscuring of search query data continued to impact your accounts? If so, what are you seeing now?

Q4 Are there other changes that have occurred in Google Ads that have impacted your accounts this year - positively or negatively?

Q5 What do you think will be coming next from Google Ads?

Q6 What is something you hope Google Ads does in the near future? (Opposite question is next).

Q7 What is something that you hope Google Ads will NOT do in the near future?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1: Branded search campaigns are ________?  

Q2 Competitor search campaigns are ___________? 

Q3 Performance projections are ____________? 

Q4 The sales funnel is ____________ (relative to PPC)? 

Q5 The most overrated thing in PPC is ______________? 

Q6 The most underrated thing in PPC is ____________? 

Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden) 

Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know?

Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to?

Q3 Now that you know a little more about GA4, is there a particular aspect of it that is exciting to you? Concerning to you? Confusing to you?

Q4 What do you hope is included in GA4 that is not in the current version of GA?

Q5 Do/have you used Big Query? It is included in GA4 - will you try it?

Q6 Do you know if there will be a way to "merge" historical data from an old UA property to a GA4 property? Or are we stuck looking back just to the timeframe we set up GA4 in that particular property

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How do you use audience targeting in your PPC? On search? On social?

Q2 How do you determine who should be part of the audiences you target? Does this differ on search or social?

Q3 Do you develop demographic profiles or personas based on customer data? If so, how do you do this?

Q4 Do you have ways that you verify that your assumptions about your audiences are correct?   Does this vary by search or social?

Q5 If you are doing retargeting, is it based on the assumption that people  who did not complete the desired action simply got interrupted? Or does  it allow for the fact that some might just “choose another option”?

Q6 Do you have an example of a time when you made an audience or demographic discovery that really surprised you?

Q7 What was the worst audience assumption you’ve had to deal with? How/did you overcome it?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton)

Q1 Let’s get an idea of who is participating today - please describe your  mix of search and social as well as B2B, B2C, Retail and DTC.

Q2 Are you concerned about upcoming changes to tracking and attribution, such as the loss and/or blocking of cookie data?

Q3 Is a bigger concern for you and your clients attribution or targeting  when it comes to less available cookie/tracking data? If it is a concern  at all?

Q4 Are you planning and/or doing anything now to prepare for the loss of cookie data? If so, what are you planning/doing?

Q5 Are you or your clients currently CCPA compliant? What steps should advertisers take here?

Q6 What, if any,  impact have you seen as a result of ITP changes over the past year?

Q7 Have you implemented any alternative measurement solutions beyond  tracking exclusively with platform pixels (such as incrementality  testing, or marketing mixed modeling (MMM)?

Q8 What are the biggest topics you are worried about that folks aren’t talking about?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients?

Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to know as well (as it is kind of its own animal)!

Q3 Prospecting and/or Awareness - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful?

Q4 Acquisition - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful?

Q5 Retargeting - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful?

Q6 How do you typically use search and social together most effectively?

Q7 Which metrics do you rely on most to determine if an initiative is successful on search or on social? Does it vary by your objective (prospecting, awareness, acquisition or retargeting)?