PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Do you have a set cadence for client communication? If so, what is it?

Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not?

Q3 Has the level of communication clients want changed lately? Do they want more, less, different type(s)?

Q4 What types of communication channels or tools do you use with clients?

Q5 Is there an aspect of client communication that you’re struggling with/have struggled with? Did you find a solution?

Q6 Do you have any tips for how to better manage client communication? Lessons learned, if you will…

Q7 What do you wish clients understood about consultant or agency communication?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown)

Q1 what is something amazing that has happened to you in July?

Q2 What percentage of your accounts are comprised of advertising on Google, Facebook or Instagram currently?

Q3 Are your clients open to or interested in advertising on other networks?

Q4 What is the biggest objection you hear when you propose expanding to other networks? Does it vary by network?

Q5 What networks would you like to advertise on, but haven’t been able to get clients to say yes to?

Q6 Have you found a particular network to be really great in a certain aspect or for a certain demographic or industry?

Q7 What would you like to change about any of the other networks or platforms like Snap, Microsoft Ads, LinkedIn, Twitter, Pinterest, Quora, etc.?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020?

Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do?

Q3 Are you seeing any changes in your data that you think are a result of CCPA?

Q4 How, if at all, are you adjusting your strategies now that CCPA is being enforced?

Q5 Do you think it is wise to start coming up with strategies to deal with laws like CCPA being enacted in more states or even federally here in the US? Are you doing so now or plan to?

Q6 Do you foresee any “unforeseen consequences” of this law or others like it that may follow suit to CCPA?

Q7 What, if anything, do you think will happen relative to user privacy in the coming year?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke)

Q1 What would be the advantages of testing video on YouTube vs. Facebook? 

Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why? 

Q3 In the last six months have you experienced growth in your YouTube budget or have you launched YouTube for an advertiser? 

Q4 What is the biggest hurdle for you or a brand you work with when it comes to testing or scaling the budget for YouTube? 

Q5 Speaking of creative, if you’ve worked on a YouTube campaign, can you tag your creative agency or internal team? We can't run our campaigns without them... Let's give them some credit. 

Q6 What are the best ways to evaluate a YouTube campaign with minimal conversion volume? 

Q7 Do you have a funnel or audience strategy when testing or optimizing your YouTube campaigns?

Q8 What is the preferred length for an ad on YouTube? 

Q9 I am running my first YouTube campaign, what bid type should I test? 

Q10 Last Question. If you could request any feature from YouTube, what would it be and why?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by April Dunford (@aprildunford)

Q1 What (if anything) does the term "positioning" mean to a PPC marketer?

Q2 I’m interested in storytelling and how we use it in a practical way in marketing. Do you use storytelling as a tool in your work? How? Do you use a structured storytelling approach?

Q3 In my work as a consultant, I am often working with teams to help them think about their product in new ways. Do you find yourself doing this? How do you help teams understand that a new perspective might be needed? Is this relevant in PPC?

Q4 Describe what you used to do before you used our product? What made you decide to try something else? Once you did, what other potential solutions did you look at? This helps me understand what my real competitors are - including status quo

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)

Q1 Let's start with ad copy. Other than Headline 1, what ways are you using ads for local ppc campaigns

Q2 Along the lines ad adcopy, what are your strategies for ad extensions. We a lot talked about extensions earlier this month, what are your go-tos for local campaigns

Q3 Let's talk campaign structure/strategy. How are you focusing on areas that may outperform others?

Q4 Along the lines of account structure, do you typically target by zip, city/town or radius? (Yes, it depends is a valid answer :) )

Q5 Let's talk keywords. Do you tend to run your keywords in your area without town names, with, or both? eg - Philadelphia furniture store vs furniture store

Q5.1 Does anyone run JUST local terms and not core terms. I don't think there is enoigh traffic in most cases to warrant that (unless a small budget), but curious if anyone does it

Q6 Switching over to defence, how aggressive are you with adding negative locations (if at all) and negative town names?

Q7 Final question - How aggressive are you with local landing pages as far as "per area". Do you have multiple LP's for each zips, groups of areas, etc. Feel free to mention any local ppc LP tips

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Which platforms do you find have the best support right now? (Worst is the next Q).

Q2 Which platforms do you find have the worst support right now?

Q3 If you need support for a Google Ads issue, what do you do? Anything outside the platform?

Q4 If you need support for a Facebook or Instagram issue, what do you do? Anything outside the platform?

Q5 If you need support for a Microsoft Ads or LinkedIn Ads issue, what do you do? Anything outside the platform?

Q6 If you need support for other networks (Snapchat, Pinterest, Twitter, Quora, etc.) what do you do? Anything outside the platforms?

Q7 If a genie could grant you one wish for ad platform support, what would you wish for? I know many of you will have more than one wish to share too!

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)

Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns.

Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance?

Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away...

Q4  Let's talk strategy, what are some cool ways you are utilizing ad extensions? 

Q4.2 And are you testing any new strategies or ad extensions, but don't have results just yet? 

Q5 What's your biggest constrain, pet peeve, etc, regarding ad extensions? 

Q6 When planning out your adcopy and extensions, do you tend to repeat some calls to action (eg - free shipping, free consults, etc) or do you have separate CTAs for all ads and extensions 

Q7 Any Extensions on your PPC Wishlist?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you noticed that keyword matching has gotten worse (matching to more irrelevant or questionable things) in Google Ads lately? If so, what are you seeing?

Q2 Does match type seem to have any bearing on how queries are being matched on Google Ads?

Q3 What are you doing to try to mitigate the impact of the looser matching that seems to be happening in Google Ads?

Q4  Is the continued fuzzying up of keyword matching in search changing your strategies for search? If so, in what ways? If not, why not?

Q5 What kinds of audiences are you using currently in Facebook – broad, interest, lookalike, all of the above? 

Q6 Have you found that Facebook is “picking winners” more lately when it comes to the demographics it is serving ads to? Is it showing a lot more to women, for example, or a certain age group despite your targeting?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause?

Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying?

Q3 Are you uncomfortable with anything you’re being asked to do or not do within the accounts that you manage?

Q4 What, if anything, do you want to see from brands right now?

Q5 How do you feel about being in advertising right now?

Q6 What can we, as a community, do to try to have a positive impact right now?