PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well?

Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well?

Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed?

Q4 Where do you find inspiration for ad copy?

Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to?

Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else?

Q7 What is your biggest frustration with creating ad copy?

Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last?

Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business?

Q3 Will you be shifting your offerings, adding or learning new skills/services, etc. as a result of the current situation?

Q4 How do you think the lasting economic impact will affect the agency/in-house pendulum swing?

Q5 Do you think clients will want to have more of a “one stop shop” experience for all things digital for a while? For good? Is being specialized in PPC a viable business model going forward, at least in the shorter term?

Q6 Are you/will you be doing anything differently to find and sign new clients if a recession lingers?

Q7 Aside from the economic aspects, how else does the pandemic impact what you’d otherwise do when facing rough economic conditions?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How long, on average, have you been working on the accounts you have right now?

Q2 How do you find new ideas to try in your accounts? Do you have different sources for campaigns in different platforms?

Q3 Is there a new idea you’re working on now?

Q4 Do you find that clients are resistant to new ideas or things to try? Does it happen more frequently for any particular platform?

Q5 Do you find that you are hesitant to try new ideas? If so, why do you think that is?

Q6 Is there something new you really, really want to try right now?

Q7 When trying a new idea, what timeframe to you generally give yourself to decide if it is worth continuing or trying in other accounts?

Q8 Is there an idea or the start of an idea you have that you haven’t quite formed into something you can do yet? Can we help with that?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries?

Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries?

Q3 How are CPCs in your accounts? Up? Down? Steady?

Q4 Are you using any Smart bidding or other automated bidding strategies? How are they holding up? What industry or industries?

Q5 Anything else you’ve noticed in the past week that’s interesting?

Q6 With conferences on indefinite hold, how do you plan to keep up with professional development in the coming year?

Q7 Are there resources you could really use right now that just don’t seem to be available?

Q8 Are there resources you’ve found or use now that you love? Please share!

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What do you think about Facebook rolling back the forced CBO (campaign budget optimization)? Will this change anything for you?

Q2 What do you think about Google Shopping announcing that they will now offer free listings for any business in the Shopping tab? Will this change anything for you?

Q3 What do you think about the Google Ads advertiser verification program? How do you envision this going for your clients/company?

Q4 What do you think about the COVID grant programs announced by Google and Facebook?

Q5 What do you think about the new targeting options in LinkedIn – company growth rate and company category?

Q6 More Google Ads changes – web links in the formerly “call only ads”, columns can sync across accounts and shared budgets come to Editor – thoughts?

Q7 Quora revamped their interface last week – have you used it yet? Thoughts?

---Get all links to the updates at mindswan.com/ppcchat---

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Many #ppcchat freelancers have lost clients and will have to re-build their client bases. What is your best strategy for getting clients? (Specifics.) From @stevegibsonppc 

Q2 Do you have any tips for B2B lead gen targeting in FB? (Starting initial targeting, optimization, set up, type of ads etc...)? From @360vardi 

Q3 Curious if anyone has played with Video Builder yet? From @JanineSEM 

Q4 Tips for viewing multiple conversions in Facebook Ads? From @Mel66

Q5 In a lot of categories, average CPC should be lower because of reduced demand, right? How do we take advantage (do far, it doesn't seem as easy as it sounds)? From @jondenunzio

Q6 Facebook lookalike stacks - are you using them (see image for example)? What is performance like?  From @RyBen3

Q7 What do you all think about Facebook backing off of the forced CBO? From our leader

Q1 Let’s start by checking in on how things have changed for you and/or your clients over the past week – what are you seeing?

Q2 What do you think will be impacted the most after this is all over in PPC? Why?

Q3 What do you think will be not impacted or least impacted after this is all over for PPC? Why?

Q4 Do you think in the aftermath of COVID-19 the agency vs. in-house cycle will swing big in either direction? Why?

Q5 What do you hope will happen in PPC in the post pandemic time?

Q6 What do you hope clients take away from this time when it comes to PPC and digital marketing?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc.

Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion?

Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now?

Q4 Have you seen any ad campaigns that you thought were really awful in the past couple of weeks? What made them awful in your opinion?

Q5 Is there a theme you can find in the campaigns that you find terrible or with poor messaging for you as a customer/consumer right now?

Q6 Have you changed anything that you’re doing in your accounts in the past week? What motivated the change?

Q7 Where are you finding inspiration these days for your PPC campaigns?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler @amaliaefowler

Q1 How are you doing, really?

Q2 How have you seen communication change during the last two weeks. More emails? Less emails? More questions? Radio silence?

Q3 Given the uncertainty of the current environment, are you making changes to how you communicate? If so, how?

Q4 What communications have surprised you in this time in a positive way? What do you hear from clients/see them doing in this time that's been positive and unexpected?

Q5 We've all had to change strategy, we've spent a couple chats talking about that in specific - how are you communicating these changes? Given the time of the month we are at currently, how are these changes affecting your reporting?

Q6 How have things changed with internal conversations for you? With employees, stakeholders, other vendors, even other #ppcchat friends?

Q7 Anything funny comms wise to share? Anything your partner/kids/dog/parents/clients have done or said that you've found particularly hilarious?

Q8 How can the PPCchat community support you during this time? How are you able to offer support, if you don't need it yourself?

www.youtube.com/watch?v=qTbl4BC8N…&feature=youtu.be

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How is your PPC work being impacted by the economic news and/or the coronavirus this week vs. last week?

Q2 Have you changed any strategy or put anything into place over this past week? How is it working?

Q3 Are client attitudes, questions and/or expectations changing in the midst of all this?

Are any asking you to reduce fees?

Q4  Anything else you’ve figured out that you’d like to share with the  community about how to do paid search and/or paid social advertising in  this environment?

Q5 Is there anything we as a community could do to help you right now?

Q6 What are you doing to stay positive these days?

www.linkedin.com/groups/1860470/