PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam)

Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with the broad strokes?

Q2 One big takeaway from the report: it’s pretty clear regulators think that G, Apple, Amazon + FB have outsized influence within the digital economy. Do you think that’s right? Wrong? Why?

Q3 While the House report didn’t really touch PPC or Digital Advertising, plenty of previous reports have covered it (most recently, the UK’s CMA). This included a discussion that vertical integration leads to conflicts of interest. What do you think?

Q4 A second PPC-related criticism leveled involves Platforms (G, FB, Amazon) withholding relevant data from advertisers + publishers that would allow them to make more informed decisions. Discuss

Q5 So, one of the big things about antitrust is the idea of tradeoffs and problems. IMO, I think there are 4-5 core "issues" that various people have with "Big Tech" -- some of these are antitrust problems, and some aren't. But we lump them all together. Discuss

Q6 One of the underlying drivers of the report was the idea that Social Media (i.e. FB) has outsized influence in public discussion, including in the dissemination of misinformation. Lots of complexity here. So, do you think that the social media landscape should be more regulated? Do platforms have an obligation to take down misinformation? What levels of speech does this fall to?

Q7 There has been discussion previously about regulating core internet functions (i.e. Search) as a utility (i.e. under the common carrier or public utilities doctrine)?

Q8 How much of our complaints with tech are a result of problems unique to tech, and how much of our complaints are things that every other big company does that tech has optimized + scaled?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)

Q1 When did you start to prepare for Black Friday/Q4 this year? 

Q2 What have you been doing differently this year to prepare?

Q3 Have you taken into account Q2 sales? i.e if something sold during Q2 lockdown but is not something you normally sell in Q2 2019. Would you feature that again during Q4 2020/this current lockdown

Q4 Are you taking shipping delays into account?

Q5 Anything we didn't talk about that will impact Q4? What should your peers think about to thrive this year? Focus on what you can control..rest will take care of itself

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Do you use any third party tools to help with your PPC management?

Q2 What circumstances make you decide you need a PPC tool?

Q3 Which of your tools is your absolute favorite and why?

Q4 Are there any tools that you have tried and ended up stopping using? Why?

Q5 What is your biggest obstacle to finding and/or using PPC tools?

Q6 Do you pass the cost of tool subscriptions on to clients? If so, how - built in to your costs, a technology fee, pass the actual subscription cost along or something else?

Q7 What do you wish there was a tool for and/or a feature in an existing tool for these days?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How are you and your clients feeling going into Q4 2020? Optimistic? Excited? Nervous? Stressed? Pessimistic? All of the above? 

Q2 Are you currently managing B2B, B2C or both types of accounts? Is the general feeling different by B2B or B2C?

Q3 n a normal year, we would be looking at YOY (year over year) data to make plans for and measure performance in Q4 - are you planning to do this this year? If not, what are you doing instead?

Q4 Do you have anything planned that is drastically different from what you have done in the past for any accounts? If so, what and why is it different this year?

Q5 Are you trying anything new for Q4 2020? New platforms? New ad types? Sorcery? Prayer? Going full automation?

Q6 Amazon Prime Days are coming up in 2 weeks - does this impact anything you were planning for Q4 2020?

Q7 Facebook is dropping their attribution window from 28 days down to only 7 - will this impact your accounts? What, if anything, are you planning to do as a result of this change?

Q8 Any bold predictions for Q4 2020?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching changed since you first heard about it? Why or why not?

Q2 Google Ads clarified their reasoning for this change after their initial announcement (and before we first chatted about this) to say it was for “privacy” reasons. Thoughts?

Q3 What are you seeing in your account query data? How much is no longer visible? What impact is it having?

Q4 Have you been able to figure any rhyme or reason as to what the thresholds might actually be?

Q5 What, if anything, are you doing or plan to do to combat or work around this in your accounts? 

Q6 Are you proactively discussing this with clients? If so, what are you saying to them? If not, why not?

Q7 What is your biggest concern with regard to query data going forward?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What percentage of your clients are currently advertising on Facebook? What industries do they represent?

Q2 Have clients expressed any concerns to you about advertising on Facebook in the US heading into the fall and election season, with the ongoing pandemic, etc.?

Q3 Do you have concerns about clients advertising on Facebook in the US heading into the fall and election season and beyond?

Q4 If you have concerns about advertising on Facebook this fall, do you have the same or any concerns about advertising on Instagram? Why or why not?

Q5 In addition to what will likely be a contentious political period, we are also still in the midst of a pandemic - how/are you adjusting your strategies for fall 2020 Facebook advertising? Or Instagram advertising?

Q6 What, if anything, do you plan to monitor differently this fall on Facebook for your clients?

Q7 Do you have any predictions about how things might play out for advertisers on Facebook and Instagram this fall?

Q8 Is there anything you’re wondering about regarding advertising on Facebook this fall that you’d like to ask the chat participants?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 When do you start to think about hiring for the team? What factors play into the decision to hire?

Q2 When hiring, do you write a job description... and if so, who writes it? What do you include? Anything you never put in a job description?

Q3 What channels/placements do you use to let people know you are hiring?

Q4 Do you include a salary range in your job descriptions/listings? How do you decide what to pay for a role? Does your company have salary ranges?

Q5 How do you filter CVs/resumes? Do you use any outside service for this?

Q6 What is your framework for your first in-person/video interview? Do you do a phone call interview to screen applicants?

Q7 What does the first day and week look like for someone hired on the team? Do you have an organized or formal onboarding process for new hires?

Q8 What do you wish you could do better with recruitment and hiring?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL) 

Q1 What (new) features in the Google Ads platform are you experimenting with currently? 

Q2 What do you think are the most underused features in Google Ads? 

Q3 What (new) features in Google Ads make you pop that bottle of champagne? 

Q4 What features in Google Ads frustrate you the most?

Q5 When thinking about new features in Google Ads, what benefits are most important to you (please rank with percentages, try to get to 100%) A> reduce manual labor B> increase ROI on ad spend C> expand reach D> other, namely 

Q6 What (new) features do you expect to be added to/removed from Google Ads in the near future? 

Q7 How do you stay updated on the latest features?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What do you wish Google Ads would change about the platform?

Q2 What do you wish Facebook & Instagram would change about the platform?

Q3 What do you wish Microsoft Ads would change about the platform?

Q4 What do you wish LinkedIn Ads would change about the platform?

Q5 What do you wish Twitter Ads would change about the platform?

Q6 What do you wish Pinterest, Quora or Snapchat Ads would change about their platforms?

Q7 Any other platforms you are using that you have a wish list for? Or something you forgot for the ones we have already discussed?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92)

Q1 Do you only do B2B or do you tackle other industries as well?

Q2 What is your top issue when thinking about B2B advertising?

Q3 Any interesting trends you are seeing in B2B?

Q4 What platforms / tactics do you use to attract top of the funnel B2B traffic?

Q5 What platforms / tactics do you use to capture middle of the funnel leads from B2B traffic?

Q6 What platforms / tactics do you use to capture bottom of the funnel leads from B2B traffic?

Q7 Which platform/tactic do you avoid for B2B accounts?

Q8 What’s your wish list for B2B advertising?