PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What are your general thoughts and/or attitude toward automation in PPC?

Q2 What types of automation, if any, do you use regularly in your PPC accounts?

Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do you like and dislike about them?

Q4 What types of automation are you interested in testing in your PPC accounts?

Q5 What types of automation are you NOT interested in using or testing in your PPC accounts?

Q6 What is something that you wish had better automation capabilities?

Q7 What is your biggest challenge when it comes to utilizing or implementing automation in your PPC accounts?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking?

Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing what we know today)?

Q3 Do you think these changes or the Apple iOS changes are/will be more impactful on PPC? Why?

Q4 What questions do you have about how this will all work?

Q5 Are you doing anything now to prepare for the loss in tracking data and its impacts on ad targeting?

Q6 Is this a topic that you are discussing/planning to discuss with clients? What are you telling them? When do you plan to have this discussion, if you are?

Q7 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that excites you?

Q8 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that worries or concerns you?

Q9 What would you want those working on these initiatives to know from the advertiser’s perspective? 

Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What is your response to the CEO’s quote?

Q2 Are you preparing any kind of response to either proactively send or have at the ready for clients who may bring this up - specifically “we can reduce spend significantly and not hurt our results”?

Q3 This seems like a great opportunity to talk about brand vs. non-brand paid search marketing. What are your thoughts on brand vs. non-brand in PPC?

Q4 Most brands don’t have the brand recognition of an Airbnb (though some act as if they do!).

What is your best advice or technique to help increase brand awareness and recognition via paid search or social?

Q5 Are there brands with lots of name recognition that you think do a great job with PPC as well?

Q6 If you could be totally unfiltered what would you say to a client who said “Well, Airbnb cut their marketing by 95% and are doing just fine, why can’t we”?

Q7 If there is a myth about PPC that you wish would finally go away for good, what is it and why?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier)

Q1 How do you define “programmatic advertising”?

Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP?

Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing?

Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for you?

Q5 What do you think programmatic is best suited for - awareness, prospecting, retargeting or all of the above? How are you using it/how would you like to use it if you’re not currently?

Q6 Do you use any tools or services to manage programmatic advertising for your clients?

Q7 Is there any data or insight you can get from Programmatic Advertising that you don’t get from other types of advertising?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days?

Q2 Does your level of current PPC inspiration vary by platform right now? If so, how?

Q3 What excites the most in PPC right now?

Q4 What are you struggling with, as far as inspiration goes, in PPC right now?

Q5 When your inspiration is faltering, what do you usually do to try to kick start it?

Q6 Have you seen any campaigns (or done any yourself!) lately that you thought were really amazing or cool or inspiring or idea-sparking?

Q7 Are there any resources you use (could be non PPC too) when you feel your PPC inspiration faltering?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month?

Q2 Has your thinking or opinion about this announcement changed after some time to digest it?

Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts?

Q4 Will you consider using Broad Match differently after this announcement? (Because we all know Google really wants us to do this…)

Q5 How does the less visibility into search query data play into this for you? Either your reaction and/or your plans to work in the new system?

Q6 If you were going to modify how match types worked, assuming that changes to this point could NOT be undone, how would you do it?

Q7 If you could influence how keyword matching worked without restriction or constraint, what would you do?

Q8 Anything else you would say to @GoogleAds - if they were listening - on keyword matching?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 Do you ever suffer from some version of Impostor Syndrome?

Q2 Are there particular situations that you’ve noticed tend to bring it out for you?

Q3 How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things?

Q4 How do you cope with a bout of Impostor Syndrome? 

Q5 Are there any resources you’ve found that are helpful in combating Impostor Syndrome? 

Q6 Most of us are terrible at helping ourselves with this kind of thing, but what would you say to someone else who was experiencing Impostor Syndrome to help them get past it in that moment? (Save these answers for when you need them later!)

Q7 Is it helpful to know that you are not the only one who sometimes feels this way? Do you like having these more existential chats from time to time?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d be overjoyed” how are you feeling about advertising on Facebook right now?

Q2 Have you seen any impacts from the iOS 14 related changes in your accounts? 

Q3 Has your thinking about Facebook and the role it can/should play with your accounts changed as we begin 2021? 

Q4 What is your biggest frustration advertising on Facebook right now?

Q5 Have clients been asking and/or have you been strategizing about moving ad dollars off of Facebook?

Q6 Have you found any viable alternatives to Facebook for your accounts?

Q7 Let’s crowdsource some ideas - share an industry and target audience you’re struggling with on Facebook/looking for alternative ideas for and see what others might suggest!

Q8 Have you found any really useful Facebook resources lately?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 What are your favorite lesser known or hidden gems in Google Ads?

Q2 What are your favorite lesser known or hidden gems in Facebook?

Q3 What are your favorite lesser known or hidden gems in Microsoft Ads?

Q4 What are your favorite lesser known or hidden gems in LinkedIn?

Q5 What are your favorite lesser known or hidden gems in YouTube?

Q6 What are your favorite lesser known or hidden gems in Twitter, Snapchat, Quora, Pinterest or TikTok?

Q7 Is there a hidden gem platform that you’ve found that you’d like to tell us all about?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - how do you cope with these when they happen?

Q2 Is there anything proactive or preventative you do to help your mental health when it comes to this industry?

Q3 To use a term I am sure we are all sick of at this point - in this year of “unprecedented times” have you had to develop new ways to stay sane or grounded or functional in your work or personal life?

Q4 If you’re feeling overwhelmed, for PPC, world events or personal reasons, where do you turn for help?

Q5 What stresses you out the most from a PPC perspective right now? How are you coping with or managing that stress?

Q6 How do you find bright spots when things are not going well? What helps you keep moving forward when you really don’t feel like it? Where do you find motivation when it seems elusive?

Q7  Are there any habits you have or have adopted that help your mental health and wellbeing that you’d like to share that you haven’t already?

Q8 What can we, as a community, do to provide support for PPC pros’ mental health and well being?