PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise)

Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon?

Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense?

Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them?

Q4 Native and Expandable Stories Carousel ads have been a game changer for many of our clients. How have you been utilizing them? If so, how?

Q5 Instagram Stories Ads broken out into their own ad sets perform tend to perform better. Are you grouping them with other placements or separating them? What results have you seen?

Q6 Instagram Story polls are great for gathering intel and driving engagement. What are some ways you have or could use polls in your ads?

Q7 Have you seen more success lately with Instagram Feed or Stories Ads? What did you find worked best for that placement?

Q8 I recently spotted this very creative example that I want to create our own spin on for some ecommerce client remarketing campaigns. It not only makes it engaging for the user, it gives them an incentive to tap further and to increase the chances of a conversion.

bit.ly/ig-carousel-ads

Q1 What was the biggest change in paid search for you this year?

Q2 What is something that was really positive that changed in PPC in 2019 in your opinion?

Q3 What is something that was negative that changed in PPC in 2019 in your opinion?

Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019?

Q5 What PPC trend or topic do you NOT want to hear about again in 2020?

Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thing that you thought would work, but didn't, etc.)?

Q7 Are there things that were on your to do list that you didn’t get to in 2019?

Q8 What’s on your list for Q1 2020? (2020 PPC Wish List is the next chat’s topic too!).

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield)

Q1 What inclusivity challenges have you encountered with your campaigns? 

Q2 How do you communicate inclusivity in your PPC campaigns?

Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message?

Q4 What can you do when a user's marginalized identity isn't revealed in their query?

Q5 How do you integrate targeting into your PPC campaigns to promote inclusivity?

Q6 How have you convinced leaders or clients to invest in inclusive PPC campaigns?

Q7 Why are inclusive campaigns important to you?

Q8 How do you identity which messages resonate with marginalized parts of your audience?

Q9 hould we customize our ad copy for marginalized groups? If so, how can paid search platforms make that easier?

http://bit.ly/even_better_together

https://consciousstyleguide.com/

Q1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like?

Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways?

Q3 How do you position testing/experiments with clients to get them to say yes?

Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)?

Q5 Do you have any hard and fast rules for your test/experiments, such as how long they should run, number of things being tested, etc.?

This would be a great place to explain your statistical significance thoughts for those who are uninitiated!

Q6 Is there a test/experiment you’re running or have recently run that surprised you?

Q7 How do you decide on things to test/experiment with in your accounts?

Q8 What is the biggest objection or resistance you encounter when you suggest tests/experiments in client accounts?

Q9 What do you wish clients understood better about tests/experiments?

Q10 Is there anything the platforms could do to make tests/experiments easier to implement?

http://bit.ly/ad-testing-tool

Ad Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica

Q1 Could you give us a background about your journey to PPC?

Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks.

What’s your position on this?

Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to the homepage rather than the exact page for conversion.

What’s your take on this?

Q4 Can you give some clarity between Standard and Dynamic remarketing, stating the cons for each and when best to use each?

Q5 Speaking about Manual bidding and auto-bidding, there are people who prefer to start a new account with auto-bidding before manual.

What is your position on this and why?

Q6 If you would, what’s the importance of the following in performance marketing to keep businesses profitable when considering PPC and kindly breakdown each.

ROAS? LTV? LTV:CPA? and Churn rate?

Q7 Lastly, What are you projections for digital marketing in 2020? and in 5 years?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)?

Q2 Overall, how did this year’s BF/CM go, generally for your accounts?

Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)?

Q4 What offers performed the best?

Q5 What were client expectations like for this year’s BF/CM timeframe?

Did the accounts meet those expectations?

Q6 Did anything weird happen in your accounts during the BF/CM period? If so, what? And what did you do in response to the weirdness?

Q7  If you could have done something differently this year, what would that have been and why?

Q8 What do you wish clients would do/not do for next year’s BF/CM?

Q9 What lessons from this year will you definitely take with you into next year’s BF/CM planning and execution?

Q10 What could the platforms do to make it better and easier for advertisers during this busy time?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.?

Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do?

Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts?

Q4 What causes you to reevaluate assumptions you or your team have made? How do you handle this when you realize your premise may be faulty?

Q5 Do you find it easy or difficult to take a look at your assumptions? Are you aware of the assumptions you and/or your team makes? Is questioning or challenging them encouraged?

Q6 What assumptions do you run into on the client-side of things? (Assumptions clients make).

Q7 How do you try to challenge client assumptions when necessary? Any tips to share on how to do this tactfully?

Q8 What assumption do you wish would go away forever (on our side and/or on the client-side)?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji)

Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not?

Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in?

Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for your clients? What industries are the clients in?

Q4 Are any of you currently using or plan to start using the Product Audiences or LinkedIn Profile Targeting?

For what types of clients are you/will you utilize these?

Q5 Is there anything Microsoft Advertising could do to help you be able to utilize it for more clients?

MA webinar:

bit.ly/bing-webcast

MA updates:

bit.ly/learn-about-bing

MA suggestions:

bit.ly/35oI9cm

Linkedin & MA:

bit.ly/linkedIn-for-ma

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus)

Q1 What new Facebook features/trends/suggestions are you embracing?

Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going?

Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them?

Q4 Have you been doing anything new with creative? What are your best performers right now?

Q5 Have you been using Dynamic Creative Testing? How has it been working?

Q6 How many ads do you use per ad set when not using Dynamic Creative?

Q7 What do you think is the most underrated feature in Facebook and why?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 eems like a no brainer, but do most of all of your clients track conversions?

Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing?

Q3 Do you have a preferred method for setting up conversion tracking? Particular tool?

Q4 What is the biggest road block to effective conversion tracking for you?

Q5 When a client wants to improve their conversion rate, where do you typically start/look first for opportunity?

Q6 How often do you find that their web site/landing pages are a problem? What are the most common issues you’ve encountered?

Q7 How do you address conversion rate optimization (CRO) road blocks?

Q8 If you could have a wish granted for conversion tracking functionality, what would it be?