#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem).

Q1 How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts?

Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance

Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance?

Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one). And how do you handle when there is a budget-cap vs no cap?

Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon). 

Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? 

Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why? 

Q3: Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it? 

Q4: Was your method, workaround, etc. effective? If so, why and if not, why not? 

Q5: Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with a platform or campaign that you’d like to share? 

Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change? 

Q6: Now for the human issues – share (if you can on a public forum like Twitter!) a situation where you “hit a wall”

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). 

Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji)

Q1.1: Who here has been using one or both of these in their Display campaigns? 

Q2: How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part? 

Q3: How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds. 

Q3.1: Anyone know of a negative placements list that is just apps? 

Q3.2: Would people be interested in crowdsourcing one? 

Q4: What opportunities do you see opening up with this change? 

Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke). 

Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model? 

Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out? 

Q3: The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test? 

Q4: YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). 

Q1: How long have you been working in paid search? 

Q2: How did you get into paid search? 

Q3: For someone who is looking to break into PPC, what advice do you have for them?

Q4: What are traits you look for in entry-level employees? 

Q5 What is something you wish someone told you when you first started working in PPC? 

Q6 What advice do you have for someone who wants to pitch speaking at a conference for the first time.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj). 

Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? 

Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not? 

Q3 What’s your favorite part about #LinkedInAds? 

Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available? 

Q5 What part does #LinkedInAds play in your sales cycle? When is it useful? 

Q6 What recent #LinkedInAds updates are you most excited about? 

Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why? 

Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). 

Q1 Do you use automation features in your PPC management? 

Q2 What are some examples of auto-optimization settings you’ve generally seen work well? 

Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly? 

Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least? 

Q5 What approach do you use for testing the effectiveness of an auto-optimization setting?

Q6 What advice would you share with new PPC’ers about using these settings? 

Q7 What automation trends do you predict for the future of PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC). 

Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2) 

Q2: If you had to pick a favorite “other” channel, what would it be? And why is that channel your new go-to? 

Q3: If you haven’t tried any alternative channel or a particular one, why not? Lack of traffic? Don't have the right clients? Heard bad things?

Q4: Okay we talked about our favorite new channel. Time to flip it around. What channel have you tried and are not a fan of? (Psst…I know some channels are watching today.) 

Q5: Personal opinions aside. Results matter the most. Whether you like a channel or not, are you at least happy with what you’re getting in return? Toss out specific examples if you can. 

Q6: Have we missed any other channels? Is there anything else the #ppcchat commu

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). 

Q1: What is the biggest misconception you’ve encountered about PPC? 

Q2: What is the most common misperception you’ve encountered about PPC? 

Q3: Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts? 

Q4: Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC can and can’t do? If so, what does it consist of? 

Q5: If there was one thing you wish everyone could just innately understand about PPC, what would it be? 

Q6: Is there anything you wish you understood better about any aspect of PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). 

Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? 

Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it? 

Q3: Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type issues or something else? 

Q4: Which type of issue do you find most challenging and why? 

Q5: We all have our moments and days when things are easier or harder for us. What was a problem you encountered recently (we will get to how you addressed in in the next question)? Q6: How did you address this issue? Was your approach successful? 

Q7: What is the most difficult problem you’ve faced in your PPC career? How did you address it? Q8: What do you wish you were better at when it comes to PPC