PPC Live The Podcast - The F*ck ups that led to Triumphs

PPC Live The Podcast - The F*ck ups that led to Triumphs

By Anu AdegbolaBusinessMarketing
Download on the App Store

PPC Live The Podcast - The F*ck ups that led to Triumphs episodes

  • EP64 - Facebook Ad Creative
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
    Q1 Do you utilize one type of Facebook ad creative more than others? If so, why?
    Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative?
    Q3 Have you found a specific cadence that generally works for Facebook ad creative in your accounts? What is the sample size of impressions you consider before deciding on the performance of an ad’s creative?
    Q4 What is the best length for videos in ads in your experience? What has performed well (or not so well) in accounts you’ve worked on?
    Q5 Have you found that different types of ad creative work better or worse with different campaign objectives on Facebook?
    Q6 What variables do you typically test in ad creative on Facebook?
    Q7 What is something that worked for you with ad creative that surprised you? How was it surprising?
    Q8 Any “lessons learned” type of advice you’d like to share regarding Facebook ad creative?
    Q9 What are the biggest challenges you face when it comes to creative assets when advertising on Facebook?
    Q10 What do you wish you understood better about how ad creative impacts Facebook advertising performance?
    Q11 What do you wish clients understood better about how ad creative impacts Facebook advertising performance?
    25 min
  • EP63 - Facebook Ads
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8)
    Q1  Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no ) 
    Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when?
    Q3 When you set up accounts, do you have a particular account structure that you typically follow? 
    Q4 Has the impending transition to CBO changed the way that you structure your campaigns?
    Q5 When you structure your ad sets, how segmented do you typically start with your ad ad sets? Do you segment ad sets by platform, device and/or placement by default? 
    Q6 What’s your favourite way to identify interest targets? 
    Q7 What’s a strategy you tried or test you ran (could be anything - bidding, creative, structure, targeting, etc) that was either wildly successful OR that was a big learning opportunity?
    Q8  If you could give your top 1 or 2 best tips on Facebook Ads, what would they be?
    Acronyms Key:
    ABO - AdSet Budget Optimisation
    ATC - Add to Cart
    CBO - Campaign Budget Optimisation
    DPA - Dynamic Product Ads
    LAL - Look-a-likes
    LLA - LookaLike Audience
    RF - Reach Frequency
    RM - Remarketing
    SV - Store visit
    VC - View Content
    VV/PPE - Video View/Page Post Engagement
    https://www.quora.com/What-is-CBO-campaign-in-Facebook-ads
    33 min
  • EP62 - YouTube Advertising
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez
    Q1 What are three of YouTube Advertisings biggest benefits 
    Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see).
    Q3 Can you do B2B on YT?
    Q4 What's the best way to do lead generation with YouTube?
    Q5 How can smaller advertisers (in the grand scheme of YT thresholds) get some momentum going?
    Q6 Is there a particular client/time someone would not recommend a YT campaign? 
    Q7 Are there any good competitor research/spy tools for YT ads? 
    Q8 What are some resources (besides following you all on Twitter) that you recommend for learning about YouTube Advertising?
    https://support.google.com/adspolicy/answer/143465?hl=en&ref_topic=3123080&visit_id=1-636657990753493305-2723494848&rd=1
    https://docs.google.com/presentation/d/1I5di9Vb_iGikMImFoFP9_8odyJ-P7fGPWoD6JJXE67A/edit#slide=id.g46e43975e3_0_10
    23 min
  • EP61 - Preparing for Black Friday
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
    Q1 Summer is half over... how are your summer goals going? Anything coming up special in August?
    Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client.
    Q3 What's your process starting when you do start to plan for BF 2019? Do you look at last year's data at all?
    Q4 Any interesting successes you saw last year, that you want to try and build on this year? Sharing is caring in 2019
    Q5 What do you hope to see out of BF/CM this year? Could be a feature from tech/ad platforms or maybe you have a wish for your clients. We are less then 4 months away from BF!
    https://edited.com/blog/2019/06/retailers-the-data-you-need-to-prep-for-black-friday/
    13 min
  • EP60 - PPC In The Bigger Picture
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
    Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)?
    Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing?
    Q3 In your experience, how likely has it been for different parts of the overall marketing team to actively work together? Please include if you’re agency or in-house and how many years you’ve been in PPC in your answer!
    Q4 Is there data that you don’t have access to that you wish you did from other parts of the marketing team?
    Q5 Is there data you have that you wish that other teams would ask for and utilize in their efforts?
    Q6 Have you learned anything from another part of a marketing team that has changed or improved the way you think about or implement PPC?
    Q7 What do you wish other parts of marketing teams understood about PPC that they often don’t understand?
    30 min
  • EP59 - Responsive Search Ads
    #PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)
    Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little

    Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is.
    Q3 We'll get into some of the negative aspects of RSAs in a minute, but first, let's focus on the positives.  Let me know what you like so far.
    Q4  And as a quick follow-up, are you seeing RSAs outperform ETAs (from a conversion standpoint), even without knowing which specific combination?
    Q5 Okay, diving into the negative side, what's your biggest issue (or issues) with RSA's so far.
    Q6 A few mentioned already (feel free to repeat) - Anyone have any strategies, theories or tips they are using/testing with RSA's they want to share
    Q7 [skipped]
    Q8 Are you using all title and description lines in RSA's?
    Q9  If Google had full transparency on the ads (conversion data, CTR, etc) by combination, would you be more likely to use these ads?
    29 min
  • EP58 - Amazon Advertising
    #PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by
    Duane Brown (@duanebrown)
    Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.

    Q2 Who's doing Amazon and what sort of brands are you working with on the platform?
    Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out...
    Q4 What does everyone think of Amazon buying Sizmek?
    Q5 What do you wish Amazon would release in 2019? Could be a feature, product or access to a data set or report...NAME YOUR ONE AMAZON AD REQUEST!
    https://www.adweek.com/programmatic/what-amazons-intention-to-acquire-sizmek-means-for-the-advertising-industry/
    17 min
  • EP57 - Conferences & Self Development
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc)
    Q1 In terms of your own self-development, how important is attending a conference to you, and why?
    Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role?
    Q3 If you've spoken at a conference - what motivated you to apply? If you've never spoken, would you consider it, and why?
    Q4 Do you make time for your own development, and how?
    Q5 What are you currently learning about? (This might be a good way to connect with others in the space who have already been there/learnt it...)
    Q6 What one thing would you suggest that employers should do, to encourage self development?
    31 min
  • EP56 - Education in PPC
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler)
    Q1 How did you get into PPC?
    Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you?
    Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc
    Q4 What do you think education programs are missing or lacking in regards to digital or PPC?
    Q5 What advice do you have for someone interested in pursuing a career in PPC? 
    Q6 What advice do you have for someone interested in pursuing a career in PPC? 
    Final Thoughts
    Podcasts:
    - Art of paid traffic, 
    - The PPC show, 
    - FB Ads with a Twang, 
    - Age of Persuasion, 
    - Professional AF from @dianakander
    - Recode Decode from @karaswisher
    - MarTech podcast
    - Akimbo (Seth Godin)
    - The Brainfluence
    - Experts on the Wire (SEO)
    - Growth Marketing Toolbox
    - Hidden Brain
    - Inside Intercom (product marketing)
    - Social Media Marketing
    - Grow with Quora ;)
    35 min
  • EP55 - Youtube Advertising
    #PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin)
    Q1 How many of you are running YouTube campaigns today?
    Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy?
    And yes I said the S word... we need to think that way more
    Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing?
    Q4 If you are running Top of Funnel YouTube do you run it in the same account as your search? Why or why not?
    Q5 What are your favorite targeting options for YouTube?
    Q6 Are you more or less likely to run more #YouTube campaigns after the chat today?
    http://www.clixmarketing.com/blog/2018/12/20/1000-kids-youtube-channels-to-exclude-from-your-video-campaigns/
    23 min

About PPC Live The Podcast - The F*ck ups that led to Triumphs

From the publisher's feed

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.

More shows like PPC Live The Podcast - The F*ck ups that led to Triumphs

Inside Google Ads with Jyll Saskin Gales by Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

8 Listeners