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PPC Live The Podcast - The F*ck ups that led to Triumphs episodes
- EP74 - Challenges with Remarketing#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms?Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform?Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great?Q4 What is a remarketing campaign that you thought was awful (one of yours or one you were on the receiving end o)? What made it awful?Q5 Do you have any kind of standard practice you use when setting up remarketing campaigns?Q6 How do you handle #remarketing with small audiences/too small to remarket?Q7 What are common issues or roadblocks that prevent you from doing remarketing in the way you might want to? Have you found any solutions or workarounds for them?Q8 What do you wish clients knew/did with their web sites to make remarketing easier?Q9 Is there a feature or capability you wish was available for remarketing that currently is not available?bit.ly/g-t-m29 min
- EP73 - Shopping Campaigns Holiday Season#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -Led by Kirk Williams (@PPCKirk)Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays?Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why?Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)?No wrong answers here, we always need new planning ideas.Q4 2-Part Question: How have you seen Amazon in your Shopping Campaign Auction Insights Lately, and how do you expect them to act during the holiday season?Q5 How are you thinking about smart bidding solutions in Shopping Ads for the holiday season? Do you already have planned adjustments you will be making?Q6 Will creative play a role in your Shopping campaigns over the 2019 holidays? If so, how?Q7Are you running Smart Shopping Campaigns (SSC) over the holidays this year in any accounts? What steps are you taking to prepare them/think about them during the flux of the season? TALK ABOUT SSC :)bit.ly/smart-shopping-kwbit.ly/amazon_prime_saleAccronyms used:ROAS - Return on Ad SpendCVR/CR - Conversion rateDTC/D2C - Direct to ConsumerSSC- Smart Shopping CampaignML- Machine learningSIS - Search Impression ShareBF- Black FridayCM- Cyber MondaySERP - Search Engine Result Page25 min
- EP72 - LinkedIn Ads#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -Led by AJ Wilcox (@wilcoxaj)Q1 When do you use #LinkedInAds and why?Q2 @LinkedInMktg is going on a tear with product releases. What's your favorite new #LinkedInAds feature?Q3 Of the 23 ways to target on #LinkedInAds, what's the one targeting facet you couldn't live without?Q4 If you could wave a magic wand and #LinkedInAds could do anything, what would it be? And why?Q5 What have you noticed changing in your #LinkedInAds performance over the last quarter or year? Positive or negative.Q6 How has your #LinkedInAds approach changed in the last quarter or year?Q7 What has surprised you most on #LinkedInAds? Take this any direction you want.Q8 Where do you see #LinkedInAds going over the next several years and how do you plan on using it?Q9 Bonus! Did you guys see the announcement this am about Company Pages? Admins will now be able to push messages to employees, which should help get sharing/engagement up for Company Pages!AJ's LinkedIn Course:https://www.linkedin.com/learning/advertising-on-linkedin-2/the-value-of-linkedin-ads23 min
- EP71 - Google Ads Scripts#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL)Q1 Are you using Google Ads/Bing scripts in your accounts? Why or why not?Q2 What is your favourite script and why do you like it? Or, if you don't have any running yet: what would you loooove to have a script do for you?Q3 When thinking about scripts, what benefits are most important to you (please rank with percentages, try to get to 100%)A> reduce manual labourB> increase account performanceC> prevent mistakesD> other, namely …Q4 How do you discover new scripts?Q5 What has been your biggest WIN using scripts? Or, what are you hoping to get out of it?Q6 What is your biggest FRUSTRATION with scripts?Q7 Before you started using scripts, what was the main thing keeping you from it? Or, what is keeping you from using scripts right now?Q8 If you are already using scripts, what advice would you give others with zero scripting experience to get started?nilsrooijmans.com/google-ads-scrip…adwords-scripts/nilsrooijmans.com/how-to-make-time…gle-ads-scripts/greatday-event.com/2019/talks/rooijmans/nilsrooijmans.com/free-google-ads-…e-ultimate-list/www.takesomerisk.com/google-scripts…ce-ad-account/www.mindswan.com/blog/the-5-adwor…ng-a-new-account28 min
- EP70 - Successes & Failures#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -Led by Julie F Bacchini (@NeptuneMoon)Q1 What is a PPC success story that you’re really proud of?Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success?Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how did you handle it?Q4 What was the biggest lesson you took away from this successful initiative?Q5 What is an example of something you tried that just didn’t work (I hate calling it a “failure” because I think we can learn from everything we do, even when it REALLY does not work!)?Q6 Were you trying something totally new to you or going against conventional wisdom or following a platform’s advice, etc.?Q7 What was the biggest lesson you took away from this unsuccessful initiative?Q8 What is the biggest roadblock you face in making your PPC efforts as successful as you think they could be? How do you try to overcome it?Q9 What piece of advice would you give someone, or did someone give you, when it comes to success or failure in PPC?business23 min
- EP69 - Getting Big Results In Small CampaignsQ1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!).Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them?Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that?Q4 Do you deal with limited budgets differently on different platforms?Q5 Tight or small geographic target areas - how do you typically deal with this? How do you get volume when target areas are very small (in the grand scheme of things)?Q6 Do you deal with tight or small geographic target areas differently on different platforms?Q7 Now for low search volume and/or niche topics. If the volume for what you’re targeting is low, how do you typically deal with that?Q8 Do you deal with low traffic volume differently on different platforms?Q9 What are some of your favourite strategies for smaller accounts?31 min
- EP68 - Brand & Competitor Bidding#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you bid on your brand terms?Q2 What is the biggest reason you have for bidding on brand terms?Q3 What is the biggest reason you have for NOT bidding on brand terms?Q4 What is your best success or worst failure experience with bidding on brand terms?Q5 Do you bid on competitor terms?Q6 What is the biggest reason(s) you have FOR bidding on competitor terms?Q7 What is the biggest reason(s) you have for NOT bidding on competitor terms?Q8 When you advertise on competitor terms, do you simply advertise your brand and its benefits and/or a promo offer or do you try to tie into the competitor in any way? Why or why not?Q9 It was suggested by Jason Fried of Basecamp recently that Google Ads allowing businesses to bid on competitors’ terms was unethical or even possibly extortion. Your thoughts on this?https://www.cnbc.com/2019/09/04/google-paid-search-ads-shakedown-basecamp-ceo-says.htmlhttps://neptunemoon.net/2019/09/google-ads-doesnt-owe-you-anything-you-need-to-still-do-branding/https://www.nachoanalytics.com/blog/airbnb-vs-vrbo/?c=102https://officialppcchat.com/31 min
- EP67 - (Lack Of) Advertising Platform Support#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler)Q1 What is your favourite thing about fall/what are you most looking forward to this season?Q2 Let's start by discussing some positives. What works for you with regards to ad platform support (Google & Facebook mainly)Q3 What frustrates you the most about @GoogleAds support?Q4 Given the frustrations we as experts experience with Google Ads, what advice would you give to small businesses who lack our perspective on these situations? (Other than hiring one of us)Q5 Facebook support, what is your biggest frustration here?Q6 A quick jaunt into other platform land. Any thoughts on support from the other platforms (non-Google or FB)?Q7 Philosophy time - what should support include? What exactly do we expect from support?Q8 The platforms are big and we know change is hard. What do you wish @GoogleAds and FB knew from our side? How would them streamlining support ultimately help them gain success (read: $$$) in the end?32 min
- EP66 - Facebook Bidding#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)Q1 What did you all get up to this long weekend?Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have a process or a phone tree path you use.Q3 How is audience bidding different than keyword bidding? The power of 5 campaigns is real.Q4 What are some best practices those new to FB family of apps should know? Or even those looking to sharpen their skills in the coming monthsQ5 Lets do an AMA (ask me anything) .... though me as in the community and not literally just me. What did we not cover that you want to know about Facebook bidding? Maybe even the Facebook system in general. ASK AWAY!https://www.ppchero.com/testing-a-facebook-audience-without-targeting-restrictions/16 min
- EP65 - Paid Media HotPot#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – do you care? Does it change anything for you?Q2 Google Ads is also sunsetting (don’t you love that term?) showing ads average position – do you care? Does it change anything for you?Q3 Facebook Ads will start having Campaign Budget Optimization only next month – do you care? Does it change anything for you?Q4 Are you at all concerned about Facebook letting users block third party data usage?Q5 Have you tried any new strategies for bidding lately? How have the worked or not worked?Q6 Are you planning to do anything new or different heading into Q4? If so, what and why?Q7 Any question you’d like to put before the group?--- There's been enough time to try reports out on clients for RSA's. Does anyone see a report format getting +ve reviews by clients? We're still trying to present data in way they'll like.https://www.google.com/amp/s/www.jonloomer.com/2019/02/04/facebook-campaign-budget-optimization-default/amp/https://newsroom.fb.com/news/2019/08/off-facebook-activity/26 min
About PPC Live The Podcast - The F*ck ups that led to Triumphs
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The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.
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