#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz). 

Q1. What's your preferred landing page tool to create new pages and why? 

Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ? 

Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle? 

Q4 - Similar question but how about multivariate testing? Does anyone have some success stories using mutliple pages and what was the strategy? 

Q5 - When approaching a CRO project what does your strategy session look like? How far in advance are you planning new tests? 

Q6 - For the eComm experts. What tests do you run to improve sales and average order value? 

Q7 - How do you influence post conversion metrics utilizing PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC). 

Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be? 

Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started? 

Q3 and a whole host of great resources there for people to tap into - great to see so many brilliant ideas and links being shared 

Q4 - Other than the essential abilities needed to perform a PPC role, what skills in your opinion are crucial to being a success in PPC? 

Q5 - Is an entry level/beginner PPC role different now than it was five years ago? If so, why? 

Q6 - Isn't really a question. If there's one person who's twitter feed and general knowledge about PPC is invaluable to you - share with the community and thank them publicly

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). 

Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible 

Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119 

Q3: Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening? 

Q4: What are you doing to get ready for it? 

Q5: What positives have you found in the new UI? (hold the rants on problems for Q6) 

Q6: What bugs you about the new UI or makes your life harder?

Q7: Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a litt

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). 

Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? 

Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? 

Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been? 

Q3.2: If not, what other resources do you use if obtaining creative assets is a roadblock? 

Q4: You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience? 

Q5: So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk).

Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location 

Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other 

Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t you gone to one yet? 

Q4: We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday? 

Q5: What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in? 

Q6: Do you prefer keynote or breakout sessions? Why?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). 

Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? 

Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC and match types. Or even conversion rates for that matter (if at all) 

Q3 You have a single Keyword like ‘plumbers’. What match type(s) do you use for that term? (For this example, you have all of the tail terms as well, but need this KW too) 

Q4 Do you separate adgroups by match types? 

Q5 Recently there was an article about Phrase match Modifier. Has anyone tested this or has anyone seen any results (good or bad) - https://t.co/2mQI41QdhJ 

Q6 While Broad (not BMM) is almost a goner

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen).

Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser?

Q2 How are you communicating the targeting changes to clients?

Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not?

Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat

Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB

Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process?

Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams).

Here’s a quick cheat sheet:

TOFU = top of the funnel,

MOFU = middle of the funnel (really not cursing at you, I promise),

BOFU = (yup, you guessed it) bottom of the funnel. 

Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat

Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC?

Q3: What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)?

Q4: How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU?

Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU?

Q6: How do you target Bottom of Funnel with PPC? Any compl

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon).

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Q1: In which platform do you work most frequently?

Q2: In which platform do you find it easiest to figure new things out?

Q3: What it the most recently “that is so awesome” thing you figured out?

Q4: What is something you would love to know a better way to do?

Q5: What are some of your all-time favorite tips or tricks for AdWords?

Q6: What are some of your all-time favorite tips or tricks for Facebook?

Q7: What are some of your all-time favorite tips or tricks for other platforms, like BingAds, Twitter, LinkedIn or Pinterest?

Q8: If you could add one feature or shortcut to any platform, what would it be and why?