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PPC Live The Podcast - The F*ck ups that led to Triumphs episodes
- EP54 - AI, Machine Learning and PPC#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever.Q2 How much of a role does automation play in your PPC management?Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining?Q4 What automations work well for you? Any must-haves that everyone should implement?Q5 What automations don't work well for you? Have you found tricks to make them work or did you give up?Q6 What technologies or tools have you tried for automation? BQML, AutoML, Scripts, API, ...?Q7 ??Q8 What is the one automation you would die to have access to?Q9 Is there any PPC task you feel you will never trust to automation?https://www.amazon.com/Digital-Marketing-AI-World-Futureproofing-ebook/dp/B07QNMKK2Lhttps://www.hanapinmarketing.com/hero-academy/?utm_source=Optmyzr&utm_medium=Social&utm_content=Hero%20Academy28 min
- EP53 - GeoTargeting#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly).Q2 In Google Ads what historically has been your preferred geo targeting setting? Why?Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients? If so, how?Q4 Do you use similar geo targeting on other platforms? Why or why not? Which are similar or different?Q5 Do you have any practices you employ to try to keep geo targeting limited to where you actually want it (on any platform)?Q6 Do you regularly monitor location data for your campaigns (on any platform)?Q7 Do you find that you are geo located correctly by search engines, web sites or social platforms? If not, does that concern you as an advertiser?Q8 Is geo targeting something you would trust machine learning to figure out for you? Why or why not? Does your answer vary by platform?Q9 If you could magically change one thing about how you’re currently able to geo target campaigns on any platform, what would you do?https://neptunemoon.net/2019/06/google-ads-makes-a-major-change-to-location-targeting/20 min
- EP52 - Roadblocks#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock?Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do?Q3 What is your biggest roadblock or "in need of a workaround" frustration right now?Q4 How do you handle it when a platform (I’m looking at you @facebook ) goes down for a day or more?Q5 I know a lot of you have been really frustrated with the level of “support” that @GoogleAds seems to be providing these days… how do you work around that?Q6 Do you build any time into your projects/contracts/regular schedules that assume there will be some time needed to deal with "nonsense, not of your doing"?Q7 What if your client (or team if you’re in-house) is the roadblock? How do you handle that?Q8 Is there anything going on for you right now that you could use the power of the #ppcchat minds to help you get around?26 min
- EP51 - The Future of GoogleAdsQ1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion?Q2 What feature or change by Google Ads has impacted you most significantly?Q3 What feature or change by Google Ads has felt like a step backwards?Q4 What feature or change by Google Ads has made your work easier?Q5 If you could request a new feature or change for Google Ads, what would it be and why?Q6 What are your predictions for their announcements at this year’s Google Marketing Live event? What do you think they will be rolling out?Q7 If you were talking to a Google Ads product manager, what would you say to them?Q8 What are the things you most want to know from Google Ads about where their product is headed? (I will be at the event next week and will ask as many questions as I can for us!).Register for Google Marketing live here:t.co/2YkRAiHceW27 min
- EP50 - Questions Clients & Bosses Bring Up#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler)Q1 What do you do when a client/boss says "why can't see my ads anywhere?"Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that?Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?"Q4 "I don't want to bid on our brand name, its a waste of moneyQ5 "I want to run video but I have no video, you do video right?" OR "I want to run this video *sends you awful video you would not ever run.*"Q6 When a client disagrees and INSISTS on running something you don't want to do because it doesn't align with best practices, what do you do? What script do you use? And how do you protect yourself from the results?23 min
- EP49 - Spring Cleaning For PPC#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it?Q2 What kinds of “spring cleaning” things do you do?Q3 Are there things you think about doing, but don’t quite get around to doing to “spring clean” accounts?Q4 Are there any tools you use for “spring cleaning” type tasks that you love?Q5 Do you have processes in place that are essentially constantly “spring cleaning” accounts? Like Roomba for PPC?Q6 Are there areas that you wish you had more time to devote to that would make accounts more tidy and/or efficient?Q7 What is one “spring cleaning” type PPC task that you detest?Q8 Do you have any suggestions for how the platforms might “spring clean” themselves?21 min
- EP48 - Pricing Models#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.?Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.?Q3 Do you have different pricing models for different types of projects, work or platforms?Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how?Q5 Are there aspects of your pricing structure that are working really well?Q6 Are there aspects of your pricing structure that are NOT working very well right now?Q7 Are there things that you regularly do in the course of your work that you think clients undervalue?Q8 Are there pricing practices you’ve come up against that you felt were problematic?Q9 If you could change anything about the way PPC services are sold, what would it be?24 min
- EP47 - Display Advertising - Is It Still Worth It?#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently doing advertising on any display networks? If so, which ones?Q2 What types of campaigns are you running on those networks?Q3 What is working well in display for you right now?Q4 What is NOT working well in display for you right now?Q5 Has client interest in/desire for display changed over the past year? If so, in what ways?Q6 Do you wish you were doing more display? Why or why not?Q7 What is the best thing about running display campaigns, in your experience?Q8 If you could change anything about how display campaigns work, what would it be?26 min
- EP46 - Filling The Funnel – The PPC Mantra Explored#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it?Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)?Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways?Q4 What do you find to be the best strategies and tactics to use when targeting TOF type traffic?Q5 What do you find to be the best strategies and tactics to use when targeting MOF type traffic?Q6 What do you find to be the best strategies and tactics to use when targeting BOF type traffic?Q7 Do you find the concept of “The Funnel” to be problematic? If so, how? If not, why not?Q8 If you could change one thing about how clients perceive any aspect of “The Funnel” what would it be?Q9 Is there a better model than “The Funnel” that you wish was more widely known and/or adopted?https://go.forrester.com/blogs/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey/https://blog.hubspot.com/marketing/our-flywheel32 min
- EP45 - Apps#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyseQ1 Are you running app campaigns right now, on any platform?Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps?Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them?Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and why?Q5 ??Q6 what advice or tips would you give someone ready to start their first app campaign?Q7 what is your biggest app challenge right now? tracking? siloes? expectations? ux?18 min
About PPC Live The Podcast - The F*ck ups that led to Triumphs
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The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.
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