PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to Q1 of 2018 or different? If it has been different, how so?

Q2 Have you done anything new this quarter? How is it going?

Q3 Have you retired or stopped doing anything this quarter? If so, why and how it is going?

Q4 What, if any, changes (by the platforms) have impacted you this quarter? How so?

Q5 What is something you had hoped to try or implement in Q1 that you did not get to do? Will you do it in Q2?

Q6 What is your attitude about Q2 – are you seeing things in your advertising industries that make you feel positive or negative about the coming quarter? Why?

Q7 What is your biggest concern heading into Q2?

Q8 What are you most excited about heading into Q2?

https://searchengineland.com/bing-ads-will-serve-all-yahoo-search-ads-in-new-microsoft-verizon-media-deal-310651

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk)

Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat?

Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!).

Q3 Are you testing bidding automation solutions in Shopping Ads? Any takeaways or learnings to share with the class? What do you love, what do you hate about what you have tried?

Q4 In the brave new world, do you still find advanced manual bidding/segmentation strategies (or others) like Query Filtering to work for you in Shopping? Share your findings! 

Q5  It's Smart Shopping time! What are your thoughts? Like or dislike? Explain your answer.

Q6 Prediction Time: If Smart Shopping / New UI happened in 2018, what do you think will be the biggest change to Shopping Ads in 2019?

Q7 What do you think of Google opening up PLAs to appear in organic search? What impact do you see this having on paid Shopping Ads, if any? 

Q8 For those who run Shopping on Bing as well, what is something you like about Bing Shopping? What is something you would like to see changed?

https://webmasters.googleblog.com/2019/02/help-customers-discover-your-products.html

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)

Q1 What's the best part and highlight of your weekend?

Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client? 

Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which is a given.

Q4 For my B2B peeps today, what are you finding works best with retention? Is it cross-selling or up selling? We will get to you ecom/B2C folks next... don't worry, can't let me B2B fam not get some love today.

Q5 For ecom, what are you finding works well? Time to find your tribe with this question.

Q6 Are you combining what you do in paid ads retention with email or organic social? I know Klaviyo email marketing is a huge player in this space. I have not used them though

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Do you attend search conferences, at all and/or regularly? Why or why not?

Q2 Which conferences have you attended and would you attend again?

Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not?

Q4 What makes for a great search conference experience for you?

Q5 What makes for a great presentation by a speaker for you?

Q6 What makes for a bad experience for you at a conference or event? Would that experience keep you from attending again?

Q7 It feels like there are a million conferences these days, but even so, are there aspects of PPC that you wish were covered more at events?

Q8 What topics are you sick of hearing about?

Q9 If you were designing you own search conference event, what would your priorities be for the event?

Q10 If there is anything you would want conference/event organizers to know that you have not already shared, go for it now!

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly?

Q2 What is the one PPC tool that you absolutely could not live without and why?

Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from trying it?

Q4 Is there a tool that you did try but either didn’t like it, couldn’t understand it or just generally had a hard time with? Why?

Q5 For existing tools, are there any features or functions you wish they had (tag the tools!) and why?

Q6 What is missing in the world of tools for PPC pros? What is on your wish list for a tool?

Q7 Is there anything in particular that makes you more or less likely to try a new tool?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Julie F Bacchini (@NeptuneMoon)

Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not?

Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)?

Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best?

Q4 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the worst?

Q5 What is your biggest concern regarding privacy and advertising?

Q6 Do you think ad blocking technology should be of concern to digital advertisers? And, do you use it personally?

Q7 If regulation will be coming to the digital space regarding people’s data, what do you think is the most important aspect to address?

Q8 Are your views on privacy and advertising different as an individual and as a digital marketer? If so, where do they diverge?

spreadprivacy.com/do-not-track/

www.bbc.co.uk/news/technology-46944696

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Julie F Bacchini (@NeptuneMoon)

Q1 What, if anything, are you currently using automation for in your PPC work?

Q2 Where and how is automation working really well for you?

Q3  Where is automation NOT working really well for you? Why do you think  it is not working as well as it could/should? (The frustrations question  is coming next!)

Q4 What is your biggest frustration with automation in PPC?

Q5  In light of Google Ads new initiative to start doing things in accounts  “behind the scenes” automatically (unless you opt out) – what would you  like them to tell them as PPC professionals?

Q6 What areas to do you wish that platforms would do better with automation? What would be most helpful to you?

Q7 What areas to do you wish that platforms would stay away from when it comes to automation?

searchengineland.com/google-tells-s…agement-310931

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater)

Q1 What types of advertising are available on Quora

Q2 How does ad targeting work on Quora?

Q3 What type of companies are using Quora currently?

Q4 What makes a successful Quora campaign

Q5 Why should my company advertise on Quora.

Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019?

Case studies:

https://marketingland.com/how-to-use-quora-ads-for-big-results-in-every-step-of-the-funnel-243852

https://quoraadsupport.zendesk.com/hc/en-us/articles/115000987792-How-do-I-retarget-visitors-to-my-website-

https://business.quora.com/Retarget-Users-Who-Have-Shown-Interest-in-Questions-on-Quora

https://quoraadsupport.zendesk.com/hc/en-us/articles/115010466208-How-do-I-install-the-Quora-pixel-

https://business.quora.com/AdStage-finds-high-quality-leads-by-advertising-on-Quora

https://business.quora.com/Instapage-acquires-quality-subscribers-through-Quora-Ads

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing?

Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done?

Q3 Where is attribution working really well for you? And how is that happening?

Q4 Where is attribution NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!)

Q5 What is your biggest frustration with attribution?

Q6 Are there tangible things, in your opinion, that the platforms could do to make attribution better?

Q7 Are there general expectations about what the current capabilities of attribution that you wish would just go away?

Q8 If a genie could grant you one wish re: attribution, what would it be?

Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year

Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see i BTW, HOSTING IS HARD. Keeping up with y'all is my workout today

Q3 If so, why do you do it? If Not, why not? Especially I want to hear from the Nos... so our collective braintrust can help you do it in 2019. Budget planning and excel sheets are SEXY!

Q4  What is/was Your Current Process for figuring out this years budget? We heard from one person in ecom they use ROAS to help. What do y'all who don't do ecom do? 

Q5 Great to see some of y'all mention testing as that was my next question. I'll tweak the ask. How much of your budget do you usually put towards testing? 

Q6 May be our last questions of today's chat. I see a few of you mentioned testing new channels. What are you top 2 or 3 channels you want to test in 2019 and why?