PPC Live The Podcast - The F*ck ups that led to Triumphs

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Julie F Bacchini (@NeptuneMoon)

Q1 What is your favorite “secret weapon” when working in Google Ads?

Q2 What is your favorite “secret weapon” when working in BingAds?

Q3 What is your favorite “secret weapon” when working in Facebook Advertising?

Q4 What is your favorite “secret weapon” when working in LinkedIn Advertising?

Q5 What is your favorite “secret weapon” when working in YouTube Advertising?

Q6 What is your favorite “secret weapon” when working in other platforms, such as Pinterest, Twitter, Quora, Reddit, etc.?

Q7 What is your favorite “secret weapon” when working on competitive research?

Q8 What is your favorite “secret weapon” when working on reporting?

Bonus points if your answer is something besides "Excel".

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Azeem Ahmad

Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds?

Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update?

Q3 Are you increasing your reliance on audiences/demographics/other avenues (share which ones) now in your PPC strategies?

Q4 If you’ve been using scripts to help maintain your control over match types, how effective have you found them?

Q5 - What do you think the future holds for keywords?

Q1 Do you manage multi/omni-channel campaigns? If so, what is the channel mix?

Q1.5 Are you using marketing automation in the mix? How?

Q2 If you only manage PPC, how do you collaborate with other digital channel managers?

Q2.5 What are the biggest challenges when trying to collaborate with other digital channel managers?

Q3 How are you utilizing multiple PPC channels to target the full funnel?

Q4 How are you utilizing multiple PPC and non PPC channels to target the full funnel?

Q5 How are you using data from your database in PPC?

Q6 How are you utilizing PPC to market to current customers?

Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs?

Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way?

Q3 what ppc platform do you find easiest for testing ads and traffic?

Q4 what AI gets the CROwn? What can bots do that we can’t, conversely, what is still best done by humans?

Q5 Bless your public – share an important thing you learned doing CRO testing that new ppcers can use.

Q6 Let’s have fun with royal preferences! Share an objection to CRO you’ve had from clients, and share how you sell CRO.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Julie F Bacchini (@NeptuneMoon)

Q1 How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can’t access the old one)?

Q2 Let’s do the positives first – what is something that you really like about the new UI?

Q3 What is something that you really do not like about the new UI?

Q4 Are there things that you have not been able to do or find in the new UI? Or anything weird you’ve encountered? If so, what?

Q5 Have you found anything cool that you can do in the new UI that wasn’t in the old one? If so, what?

Q6 Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do?

Q7 If you could make a request of the @GoogleAds product development team, what would it be?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem).

Q1 How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts?

Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance

Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance?

Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one). And how do you handle when there is a budget-cap vs no cap?

Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon). 

Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? 

Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why? 

Q3: Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it? 

Q4: Was your method, workaround, etc. effective? If so, why and if not, why not? 

Q5: Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with a platform or campaign that you’d like to share? 

Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change? 

Q6: Now for the human issues – share (if you can on a public forum like Twitter!) a situation where you “hit a wall”

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). 

Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji)

Q1.1: Who here has been using one or both of these in their Display campaigns? 

Q2: How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part? 

Q3: How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds. 

Q3.1: Anyone know of a negative placements list that is just apps? 

Q3.2: Would people be interested in crowdsourcing one? 

Q4: What opportunities do you see opening up with this change? 

Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke). 

Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model? 

Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out? 

Q3: The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test? 

Q4: YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). 

Q1: How long have you been working in paid search? 

Q2: How did you get into paid search? 

Q3: For someone who is looking to break into PPC, what advice do you have for them?

Q4: What are traits you look for in entry-level employees? 

Q5 What is something you wish someone told you when you first started working in PPC? 

Q6 What advice do you have for someone who wants to pitch speaking at a conference for the first time.