PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj). 

Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? 

Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not? 

Q3 What’s your favorite part about #LinkedInAds? 

Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available? 

Q5 What part does #LinkedInAds play in your sales cycle? When is it useful? 

Q6 What recent #LinkedInAds updates are you most excited about? 

Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why? 

Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). 

Q1 Do you use automation features in your PPC management? 

Q2 What are some examples of auto-optimization settings you’ve generally seen work well? 

Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly? 

Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least? 

Q5 What approach do you use for testing the effectiveness of an auto-optimization setting?

Q6 What advice would you share with new PPC’ers about using these settings? 

Q7 What automation trends do you predict for the future of PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC). 

Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2) 

Q2: If you had to pick a favorite “other” channel, what would it be? And why is that channel your new go-to? 

Q3: If you haven’t tried any alternative channel or a particular one, why not? Lack of traffic? Don't have the right clients? Heard bad things?

Q4: Okay we talked about our favorite new channel. Time to flip it around. What channel have you tried and are not a fan of? (Psst…I know some channels are watching today.) 

Q5: Personal opinions aside. Results matter the most. Whether you like a channel or not, are you at least happy with what you’re getting in return? Toss out specific examples if you can. 

Q6: Have we missed any other channels? Is there anything else the #ppcchat commu

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). 

Q1: What is the biggest misconception you’ve encountered about PPC? 

Q2: What is the most common misperception you’ve encountered about PPC? 

Q3: Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts? 

Q4: Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC can and can’t do? If so, what does it consist of? 

Q5: If there was one thing you wish everyone could just innately understand about PPC, what would it be? 

Q6: Is there anything you wish you understood better about any aspect of PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). 

Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? 

Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it? 

Q3: Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type issues or something else? 

Q4: Which type of issue do you find most challenging and why? 

Q5: We all have our moments and days when things are easier or harder for us. What was a problem you encountered recently (we will get to how you addressed in in the next question)? Q6: How did you address this issue? Was your approach successful? 

Q7: What is the most difficult problem you’ve faced in your PPC career? How did you address it? Q8: What do you wish you were better at when it comes to PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz). 

Q1. What's your preferred landing page tool to create new pages and why? 

Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ? 

Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle? 

Q4 - Similar question but how about multivariate testing? Does anyone have some success stories using mutliple pages and what was the strategy? 

Q5 - When approaching a CRO project what does your strategy session look like? How far in advance are you planning new tests? 

Q6 - For the eComm experts. What tests do you run to improve sales and average order value? 

Q7 - How do you influence post conversion metrics utilizing PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC). 

Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be? 

Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started? 

Q3 and a whole host of great resources there for people to tap into - great to see so many brilliant ideas and links being shared 

Q4 - Other than the essential abilities needed to perform a PPC role, what skills in your opinion are crucial to being a success in PPC? 

Q5 - Is an entry level/beginner PPC role different now than it was five years ago? If so, why? 

Q6 - Isn't really a question. If there's one person who's twitter feed and general knowledge about PPC is invaluable to you - share with the community and thank them publicly

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). 

Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible 

Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119 

Q3: Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening? 

Q4: What are you doing to get ready for it? 

Q5: What positives have you found in the new UI? (hold the rants on problems for Q6) 

Q6: What bugs you about the new UI or makes your life harder?

Q7: Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a litt

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). 

Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? 

Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? 

Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been? 

Q3.2: If not, what other resources do you use if obtaining creative assets is a roadblock? 

Q4: You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience? 

Q5: So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk).

Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location 

Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other 

Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t you gone to one yet? 

Q4: We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday? 

Q5: What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in? 

Q6: Do you prefer keynote or breakout sessions? Why?