PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). 

Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? 

Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC and match types. Or even conversion rates for that matter (if at all) 

Q3 You have a single Keyword like ‘plumbers’. What match type(s) do you use for that term? (For this example, you have all of the tail terms as well, but need this KW too) 

Q4 Do you separate adgroups by match types? 

Q5 Recently there was an article about Phrase match Modifier. Has anyone tested this or has anyone seen any results (good or bad) - https://t.co/2mQI41QdhJ 

Q6 While Broad (not BMM) is almost a goner

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen).

Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser?

Q2 How are you communicating the targeting changes to clients?

Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not?

Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat

Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB

Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process?

Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams).

Here’s a quick cheat sheet:

TOFU = top of the funnel,

MOFU = middle of the funnel (really not cursing at you, I promise),

BOFU = (yup, you guessed it) bottom of the funnel. 

Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat

Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC?

Q3: What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)?

Q4: How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU?

Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU?

Q6: How do you target Bottom of Funnel with PPC? Any compl

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon).

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Q1: In which platform do you work most frequently?

Q2: In which platform do you find it easiest to figure new things out?

Q3: What it the most recently “that is so awesome” thing you figured out?

Q4: What is something you would love to know a better way to do?

Q5: What are some of your all-time favorite tips or tricks for AdWords?

Q6: What are some of your all-time favorite tips or tricks for Facebook?

Q7: What are some of your all-time favorite tips or tricks for other platforms, like BingAds, Twitter, LinkedIn or Pinterest?

Q8: If you could add one feature or shortcut to any platform, what would it be and why?