PPC Live The Podcast - The F*ck ups that led to Triumphs

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 If Santa could make just one PPC wish come true for you in 2019 –  what would it be? (This could be very practical or totally pie in the  sky wishes).

Q2 What do you most wish that @GoogleAds would do or not do in 2019 & why?

Q3 What do you most wish that @facebook would do or not do in 2019 for advertisers and why?

Q4 What do you most wish that @BingAds would do or not do in 2019 & why?

Q5 What do you most wish that other platforms like @LinkedIn @Twitter @Quora @Pinterest would do or not do in 2019 & why?

Q6 What is something you want to learn more about, start doing or get more skilled at in 2019?

Q7 What do you wish you could do way less of in 2019?

Q8 Final thoughts on 2018? Last plea for things to be different in 2019?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Elevated Marketing (@elevatedmrktng)

Q1 Do you do the reporting to clients or does a project manager do it for you?

Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients?

Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done?

Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions!

Q5 - whoops

Q6 Do you do in person/online-camera share/ video sent/ by email only?

Q7 How much time do you feel/or actually know is spent on reporting?

Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout?

Q9 Double whoops...

Q10 Do or does your company count reporting time in your billing structure?

Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform?

Q12 What’s one metric you wish you could stop reporting on?

Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting?

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you?

Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing?

Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it?

Q4 Are there ways that you change your account strategy or management if the economy slows down significantly

Q5 What is the worst thing a client could decide to do during a downturn?

Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be?

Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then?

If you have not been through this, what would you like to know from those who have?

Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword?

Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking

game?

Q3 Amazon, Quora, and other alternatives to Google Ads & Facebook. Hot or not?

Q4 Attribution modeling. Are we going to see continued movement away from last-click?

Q5 Video! The topic of last weeks #ppcchat - hot or not? Do you use it now? Do you intend to use it more next year?

Q6 Changing gears. What was something that surprised you in 2018 that you didn't expect?

Q7 We have time for one more quick one. Make your own 2019 predictions!

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah

Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram?

➡️ If so, are you seeing success over static image counterparts?

➡️ If not, how come?

Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads?

Q3 FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ads using special fx. Have you tested it out yet? Great for launching while waiting for new client video assets or if your clients don’t have any

Q4 While we have many variables in play, from campaign objective to our audience targeting, overall, have you seen more success using longer or shorter duration video ads? What time length has been the most successful for you?

Q5 What are some of your favorite video creation and editing tools/apps/software?

Q6 oopsy - missed out.

Q7 Did you know? According to DigiDay, 85% of Facebook videos are watched without sound. How are you overcoming this hurdle, to get your message across visually, textually, and acoustically?

Q8 What metrics do you use to determine the success of your video ads?

Q1 PPC Efficiency is broad, so expect lots of follow-up questions.

Q2 In what areas are you struggling with efficiency?

Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient?

Q4 How are you tracking your efficiency?

Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far.

Q5 What tools do you use to improve your efficiency?

Q6 Already hearing a little chatter about this, but what effect is automation having on your efficiency?

Q7 Last question, what is the one piece of advice you'd give a new person in PPC on this topic? Be specific.

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng)

Q1 Since there are so many variations on what attribution means…... let's start with how would you describe the term “attribution” as it relates to paid ads?

Q2 Is attribution a metric you currently use to determine the success of different paid ad channels? Is so, how do you use it?

Q3 Which attribution model in Google ads do you use the most and why? Last Click, First Click, Linear, Time Decay, Position based or Data-Driven?

Q4 Which attribution window combination do you use the most in Facebook ads and why? The default (1-day view and 28-day click) or do you change it? If so what do you use and why?

Q5 What challenges do you have when it comes to multi-channel (for example Facebook vs Google ads) attribution and how have you overcome those?

Q6 Since attribution isn’t perfect, how do you weigh its importance to other metrics you look at?

Q7 How does attribution affect your budgeting across multiple paid channels? How often do you "shift" money from one channel to the other based on attribution

Q8 Urrmmmm

Q9 How are you currently using the Google ads attribution tool?

Q10 What is your main platform for showing data for attribution? (for example, do you use Google Analytics or another platform?)

Q11 Do you use and talk about attribution by channel with your clients?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk)

Q1 What is something you are doing differently this year than any other year to prepare for the holidays?

Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?)

Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? Do you have a specific process beyond “It depends”?

Q4 LEAD GEN FOLKS! How do you typically prepare for the holidays? Is this a low-point in the year seasonally, business as usual, or do you see a bump as well?

Q5 What percentage of your PPC budget is going to search, and what percentage to social in Q4 2018? Is this a change from 2017?

Q6 Do you have a dedicated Amazon holiday plan for this year? Roll call for agencies actively managing Amazon ads for clients (or in-house brands). Any interesting tidbits to share?

Q7 Do you believe this year will be different in some way for holiday consumer behaviour? If yes, how so and/or why?

Q8 If you could give 1 piece of advice for holiday prep for a noob PPCer, what would it be?

Q1 What is a “challenging scenario” you face regularly? Examples could be: limited budgets, super competitive industry with sky high CPCs, inability to use tags, etc.

Q2 What is the best workaround you’ve come up with for your challenging scenario? And, does it work regularly/in more than one situation and/or on more than one platform?

Q3 Which type of challenging scenario do you find easiest to manage or find success with and why?

Q4 Which type of challenging scenario do you find most difficult to manage or find success with and why?

Q5 Has there ever been a scenario that you just could not make work or get the results you were looking for? What was the main barrier?

Q6 When you’re faced with a challenging scenario, what is your game plan? How do you tackle it? What’s your process to try to figure it out?

Q7 Is there one kind of challenging scenario that you just really, really dread? Or one you would turn down a project/client over?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT -

Led by Amy (Hoffman) Bishop (@Hoffman8)

Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why?

Q2 Aside from importing conversions and lists, what’s your favorite way to

leverage Google Analytics to improve your Paid Search campaigns?

Q3 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Remarketing campaigns?

Q4 Do you use the multi-channel funnel reporting? How does it influence your strategy & how do you communicate the info to stakeholders?

Q5 If you had a magic wand, what’s one thing you would change about Google Analytics?