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PPC Live The Podcast - The F*ck ups that led to Triumphs episodes
- EP94 - Working in Uncertain Times#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Is your PPC work being impacted by the economic news and/or the coronavirus?Q2 Have you changed any strategy or put anything into place as a result of the terrible economic news and/or the coronavirus?Q3 What are clients saying, feeling or doing in the midst of all this?Q4 Has this changed your strategy for yourself (your business) for Q2 and beyond? If so, in what ways?Q5 Is there anything we, as a community, could do to help you right now?Q6 When you just need a break from it all, what are you doing?28 min
- EP93 - Snapchat#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)Q1 Have you started to run Snap Ads... why or why not?Q2 This is a semi Q2 but... Beyond ecom, have you ran Snap Ads for other industries?Q3 Has getting creative been a roadblock? How are you getting around it?Q4 What ad formats or channels/placements are you finding work?Channels = Snap Ads vs Story Ads. Think of those two as FB and IG....in that ads on one does not get you ads in Story placement for example. Little known secretQ5 How is performance compared to other paid social channels... FB/IG/Pinterest?A few people mentioned this to start the chat but some people may have missed their answersQ6 Any wish list for the Snap ad platform? #ppcchat12 min
- EP92 - Disruptions#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How concerned are you about the coronavirus causing major disruptions in the world in general and specifically to your work (or daily life)?Q2 Is the coronoavirus something that is already impacting you/your clients and/or is it being talked about for planning for disruptions it may cause?Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.?Q4 Do you have any plans in place for how to deal with a major disruption like coronavirus or a natural disaster, etc.?Q5 How can we be proactive and help clients (and each other!) navigate major disruptions?Q6 Is there anything that we, as an industry, can or should do to be more prepared for a major disruption?Q7 Are you concerned about the economy right now? Long term, short term?27 min
- EP91 - Keyword Matching & Challenges#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What type(s) of keyword matching are you currently using in your Google Ads – broad, broad match modified (BMM), phrase or exact match?Q2 Has your strategy for keywords changed over the past year with the changes to how keyword match (or don’t match, depending on your world view!)?Q3 What is your biggest challenge with the current state of keyword matching in Google Ads?Q4 Have you found any successful ways to mitigate these challenges?Q5 What are some examples of crazy matches that you’ve seen? Please provide the query and the term it matched to.Q6 Do you spend more time now with query reports and negative lists?Do you have any tools, methods or strategies that help make it manageable?Q7 If you could wave a wand and change one thing about how keywords match, what would it be and why?Q8 What do you think the future of keywords in search is?35 min
- EP90 - Changes in PPCQ1 Are you currently a Google Partner?Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”?Q3 Will you continue as a Google Partner in 2020? Why or why not?Q4 What do you think a Google Partner Program should look like?Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protection law, along the lines of GDPR in Europe)?Q6 How concerned are you about entities like Chrome announcing that they will stop all third party cookie tracking and Safari’s ITP continuing to expand what it blocks?Q7 Are you actively doing anything in your accounts now to prepare for the “cookiepocolypse” as some are calling it?Q8 Where do you think the privacy vs. advertising data struggle will ultimately settle out?32 min
- EP89 - PPCAudits#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit?Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered?Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform?Q4 Are there things you tend to find frequently when auditing Google Ads accounts?Q5 Are there things you tend to find frequently when auditing Facebook accounts?Q6 What is the craziest thing(s) you’ve found during an account audit?Q7 If the accounts you’re auditing are a total disaster, how do you present that to the client?Q8 If the accounts you’re auditing are actually well set up and functioning efficiently, how do you present that to the client?Q9 Any general advice to share on doing audits and delivering those results to clients?Businessppc auditaudit40 min
- EP88 - Performance Plateau In PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there?Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try?Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones?Q4 What are some things you like to try if you find yourself in that dreaded plateau phase?Does it vary by platform?Q5 What do you find, generally, is a client’s attitude about a performance plateau?Q6 Do you find that performance plateaus share any commonalities, such as length of time, a certain level of volume, etc.?Q7 What do you do if you have “tried everything” and the account or campaign just won’t budge?Q8 Do you have any theories about what causes plateaus to happen in the first place?Q9 What do you wish clients understood better about account performance over time?27 min
- EP87 - Acquisition vs Retention in PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise?Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience?Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform?Q4 What is the biggest issue you encounter when running retention campaigns? Does it differ by platform?You can answer this about challenges to even running retention campaigns too.Q5 What is your favorite strategy or tactic for acquisition goaled campaigns?Q6 What is your favorite strategy or tactic for retention goaled campaigns?Q7 Do you find particular platforms are better suited to acquisition and/or retention? Why?Q8 What is the biggest client misconception about acquisition campaigns?Q9 What is the biggest client misconception about retention campaigns?Q10 Is there anything the platforms could do to make acquisition and/or retention efforts easier?25 min
- EP86 - Cross Platform:Channel Strategy#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What does “cross platform/channel strategy” mean to you?And/or do you have another term you use for strategy across different platforms/channels?Q2 How do you go about developing cross platform/channel strategy?Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel?Q3 On average, on how many platforms/channels are your clients advertising?Q4 Do your clients want to be advertising on more platforms/channels than they are currently?If so, how do you generally recommend they go about expanding their reach?Q5 What do you find that you often learn on one platform/channel that can be applied to another?Q6 Are there things you’ve found that don’t translate well between platforms/channels in your experience?Q7 How do you go about getting a client to say yes to trying a new platform/channel that you think could be good for them?Q8 What is your criteria for pulling back or leaving a particular platform/channel?Q9 Are there any general tips you wish you’d known sooner about advertising across platforms/channels?33 min
- EP85 - 2020 PPC Wishlist#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be?Q2 What is your biggest wish (or wishes) for Google Ads in 2020?Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020?Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020?Q5 What is your biggest wish (or wishes) for LinkedIn Advertising in 2020?Q6 What is your biggest wish (or wishes) for other advertising platforms (Pinterest, Snapchat, Twitter, Quora, Amazon, etc.) in 2020?Q7 What is your sleeper platform that you think will be more impactful in 2020?Q8 What are you most looking forward to in PPC in 2020?Q9 What are you most concerned about in PPC in 2020?Links:bit.ly/dot_com_bubblebit.ly/dot_com_bubble_here34 min
About PPC Live The Podcast - The F*ck ups that led to Triumphs
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The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.
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