PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to?

Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it?

Q3 What aspects of PPC do you find are most often misunderstood by non-PPC people? How do you try to combat the misunderstandings?

Q4 Do you have resources that you like to point to non-PPC people to help them better understand PPC? Have you created any yourself? If so, on what topics?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not?

Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things?

If so, what kinds of things? And, how do you handle these requests?

Q3 Do you have any language that you use in your contracts or communications when a client or stakeholder views something as an “emergency” or “urgent”, when it really is not? Do you specifically define what you consider to be an emergency situation?

Q4 Do you have any processes in place that either add to a frenzied atmosphere or reduce a frenzied atmosphere? Is this something you're going to be thinking about after this chat?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not?

Q2 Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not?

Q3 Are your clients or stakeholders bringing up any economic concerns? If so, what are they most worried about heading into Q4?

Q4 Are you seeing impacts in your accounts that you think are due to economic factors? If so, what are you seeing and on which platform(s)?

Q5 Are you proactively doing anything in your accounts due to economic conditions or concern over economic conditions?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022?

Q2 Have the metrics that you track and/or rely on changed in the past 2 years? If so, how?

Q3 What metrics do clients or stakeholders care about or ask about the most?

Q4 What is the most overrated PPC metric, in your opinion, in 2022?

Q5 What is the most underrated PPC metric, in your opinion, in 2022?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising?

Q2 Which advertising platform(s) are you currently using for your lead gen PPC?  Does it vary at all by industry? (Performance on the platforms will be the next Q).

Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from where you have found success in the past?

Q4 What is your biggest challenge in lead gen PPC right now?   Has it changed in the last 6 to 12 months?

Q5 Have you tried anything new lately or are you wanting to try anything new for your lead gen PPC accounts?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet?

Q2 If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally?

Q3 What is/are your biggest frustration(s) in working in Google Analytics 4 (GA4)?

Q4 Is there anything cool you’ve found in Google Analytics 4 (GA4)?

Q5 If you could provide direct feedback to the Google Analytics 4 (GA4) team, what would you say or share?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)

Q1 : It's well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work.   What changes have stymied you or frustrated you the most recently?

Q2 Let's start with match type shifts and lack of SQR data. How has this affected your account, and what strategies have you found to mitigate it?  Don't forget to indicate if you have specific industry strategies for Ecomm, Lead Gen or B2B

Q3 Moving on to RSAs. With the sunset (death) of ETAs, what is your go-to RSA strategy? Do you have one, or like me, are you just figuring it out as you go? (If you're a client reading this don't worry I have a strategy called test it and see)

Q4 On to Performance Max. Just a quick one to start. Have you tried Pmax? Yes/No and why? 

Q5 For those of you who have tried Performance Max - what tips and tricks or things to avoid can you give those of us on the fence (or way, way over in a faraway field)?   If you haven't tried it, what in particular could someone help you with?

Q6 We're often stuck between the needs of stakeholders (bosses, clients) and Google's changes. What advice do you have on approaching those stakeholders and balancing those interests?

Q7 7a: What do you wish Google would do differently when releasing new features?   7b: What's something you learned from someone today you didn't know before?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How long have you been working in PPC? And how did you get into the field initially?

Q2 What is something about PPC in general that you know now that you wished you knew a lot sooner? We will get to more specific questions after this one, so keep your answers about the industry or something general to PPC here

Q3 What is something about paid search that you know now that you wished you knew a lot sooner?

Q4 What is something about paid social that you know now that you wished you knew a lot sooner?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders?   How did you dispel them?

Q2 What are the biggest PPC myths you’ve encountered in the industry, in other words, things that get discussed by PPC practitioners that you think qualify as myths?  How/do you dispel them?

Q3 How about myths that are pushed by the platforms?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is on your mind in PPC this week?

Q2 Are you using Performance Max? How is it going? What's working? What is driving you nuts?

Q3 Are you feeling anything from clients or stakeholders that indicates nervousness about the economy and recession? If so, from what industry(s)?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup